The slides from a live presentation given at Manningham Council on Monday October 20 as a resource to delegates.

1. Pinterest
– a beginners guide for business

2. Who am I?

3. “There’s not enough social media”
....Said no one, ever

4. Fear drove you here

6. What is it?

9. What are Pins?
• Pins are visual bookmarks.
Each Pin you see on Pinterest
links back to the site it
came from, so you can
learn more—
like how to make it
or where to buy it.

10. • Collect your Pins on boards
• Boards are where you collect your Pins. You
can make boards for anything and everything

11. Your home feed is just for you
• When you first log in to Pinterest, you’ll see
your home feed—it’s a collection of Pins from
the people and boards you follow, and related
Pins. It updates every time there’s a new Pin.

14. What can you
do with it?
Discover, dream,
aspire

15. Curate and Collate a Collection that Lasts

16. Connect to people... just like you

17. A virtual high five

18. Spread the Share .....
further than you can reach

20. • 11.5 million unique visitors per month
• 70 million users worldwide
• Over half a million in Aus
• 1.5 million unique visitors per day
• 80% female
• 15 minutes per visit
• Over 80% aged 25 to 54
• 70% earn less than $75K
• Pinterest drives over 40% of ecommerce
traffic
Who is using it

21. • Average sales order for visitors referred by
pinterest $58
• Percentage of US online shoppers who
bought something as a result of a Pinterest
recommendation 47%
• Percentage of daily Pinterest users who
consult it while in-store 52%
Who is using it

23. Referral
Traffic
40% of traffic to online shops
That has increased a further 67%
since last year

24. Engagement and positioning

25. Direct sales

26. Awareness

27. Word of mouse

29. 4,000,000 Plus Followers!!!
Drives traffic to their blog – and positioning
of their brand as leaders in travel advice

30. Pinterest followers spend 15 times more than the Facebook followers

34. Pinned over 375,000 times
www.effecientlifeskills.com

37. How to get started
• Sign up at www.pinterest.com
• Once you have “person” account, sign up a
business account (access analytics)
• Perfect your “About”/ “Profile”
• Find boards and people to follow (check your
‘friends’ recommendations from Facebook)
• Visit the “Goodies” page on Pinterest &
install “Pin It’” button to your browser
• Create your boards

38. Find Pinners, Boards or
Pins to follow
Use #Tags
Search on people or
businesses you know –
competitors, clients,
suppliers, industry media

39. HOW TO CREATE GREAT PINS
• Highly visual
• Colourful (Red pinned more than blue)
• Text on image
• No faces
• Vertical – 2:3 aspect ratio
• No packaging
• Break rules to standout
• Where to get images:
– Your own
– Dreamstime
– CompFight
– Getty

40. What to pin?
• The tangible benefits of your business product
or service (Not just the product)
• Communicate the essence of your brand –
values, colours, interests, beliefs, features
• Acknowledge the lifestyle of your customers

41. Think like a publisher
• White papers
• Articles
• Blog posts
• Infographics
• Videos
• Reviews
• Testimonials
• Competitions

50. “The trick to succeeding on
Pinterest isn't necessarily about
showing off your products or
services directly. It's about finding
creative ways to show how those
products and services fit into the
lifestyles of your target
audience.” Hubspot

54. Connect your other
social media accounts
Cross promote
between them

55. consistent

56. Be super specific
Super specific

57. Creative names
Creative name

58. Integrate into your site

59. • More is best – be regular
• Pick the right time of day
• Engage with other Pins
• Put links in your descriptions
• Be highly visual
• Delete old pins
• Check Analytics regularly

60. You can connect your Pinterest
account to your Facebook account.
This will give you the option to post
your pin automatically to Facebook.
You have the option to select this
for each Pin (Just tick the box).

61. • You can’t pin your Facebook posts to
Pinterest. You need to go into Pinterest and
upload your Image as a new pin.
• You can’t pin other people’s Facebook posts to
Pinterest. You have to right click their image,
save the image, and Upload as a new pin.
• There are services that can help with this: http://www.pinvolve.co/pricing

62. A Pin keeps giving over and over again

63. Sold out products???
• You Pin a product you have for sale, the product sells,
but the Pin is still out there?
• Delete the Pin so you don’t drive any more traffic OR
update the page that you have Pinned from to tell
visitors “Sorry – this product has sold out...but here
is one just like it”.
• If this is a one-off product or you have
little stock make note of that in the
original pin – perhaps even noting the date.

64. To pin or not to pin?
• Are your customers there?
• Does it suit your objectives
(traffic, branding)?
• Do you have the time?

68. https://help.pinterest.com/en

69. bambi@thewoo.com.au