Advanced Facebook Workshop

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  • http://smallbiztrends.com/2013/02/5-biggest-brands-on-facebook.html
  • http://smallbiztrends.com/2013/02/5-biggest-brands-on-facebook.html
  • http://www.socialmediaexaminer.com/top-10-small-business-facebook-pages-2012-winners/
  • http://www.jeffbullas.com/2013/05/17/5-great-examples-of-calls-to-action-for-your-facebook-cover-photo/
  • http://www.jeffbullas.com/2013/05/17/5-great-examples-of-calls-to-action-for-your-facebook-cover-photo/
  • http://www.jeffbullas.com/2013/05/17/5-great-examples-of-calls-to-action-for-your-facebook-cover-photo/
  • http://blog.hubspot.com/blog/tabid/6307/bid/33319/10-Examples-of-Facebook-Ads-That-Actually-Work-And-Why.aspx
  • http://www.businessinsider.com/heres-comscores-massive-report-on-facebook-ad-effectiveness-2012-6?op=1
  • http://www.slideshare.net/jobarnesonline/facebook-marketing-2013-10-tips-you-must-take-to-create-an-effective-facebook-ad
  • http://www.slideshare.net/jobarnesonline/facebook-marketing-2013-10-tips-you-must-take-to-create-an-effective-facebook-ad
  • http://www.slideshare.net/jobarnesonline/facebook-marketing-2013-10-tips-you-must-take-to-create-an-effective-facebook-ad
  • http://www.practicalecommerce.com/articles/2915-How-to-Create-Facebook-Ads-Part-1-Setup-Design-Targeting
  • http://www.socialmediaexaminer.com/facebook-promoted-posts/
  • http://mashable.com/2012/05/31/facebook-promoted-posts-tips/#gallery/facebooks-promoted-posts-for-brand-pages/50bdded15198407675000480
  • http://www.socialmediaexaminer.com/facebook-contests/
  • http://www.socialmediaexaminer.com/facebook-contests/
  • http://www.socialmediaexaminer.com/facebook-contests/
  • http://www.socialmediaexaminer.com/facebook-contests/
  • http://www.socialmediaexaminer.com/facebook-contests/
  • http://www.socialmediaexaminer.com/facebook-contests/
  • http://www.socialmediaexaminer.com/facebook-contests/
  • http://www.socialmediaexaminer.com/facebook-contests/
  • http://www.socialmediaexaminer.com/facebook-contests/
  • http://www.socialmediaexaminer.com/facebook-contests/
  • http://www.socialmediaexaminer.com/facebook-contests/
  • Advanced Facebook Workshop

    1. 1. Facebook AdvancedWorkshopKate Volman @KateVolmanJenn Schnipper @JennSchnipperMarketingDivaz.com#marketingdivaz
    2. 2. #MarketingDivaz1. Creating Your Social Environment2. Setting up the right foundation3. Attracting More Fans4. Selling to Fans5. Building an Online Community
    3. 3. #MarketingDivaz
    4. 4. #MarketingDivaz
    5. 5. #MarketingDivaz
    6. 6. #MarketingDivaz
    7. 7. #MarketingDivaz• Facebook Users: Over 1 billion!• Mobile Users: more than 751 million• Number of Facebook Pages: 50 million• Daily active Facebook Users: 665 million• Average time spent per Facebook visit : 20 minutes• Number of Facebook pages promoting posts: 500,000
    8. 8. #MarketingDivaz
    9. 9. #MarketingDivaz
    10. 10. #MarketingDivaz
    11. 11. #MarketingDivaz
    12. 12. #MarketingDivaz
    13. 13. #MarketingDivaz
    14. 14. #MarketingDivaz
    15. 15. #MarketingDivazSimple.. Fun and Colorful!
    16. 16. #MarketingDivazTakes advantage of Call-To-Action in 3 steps!
    17. 17. #MarketingDivazThis CTA couldn’t be much simpler! 
    18. 18. #MarketingDivazCustomApps
    19. 19. #MarketingDivazCustomApps
    20. 20. #MarketingDivaz
    21. 21. #MarketingDivaz
    22. 22. #MarketingDivaz1. Search for the Static HTML iframe tab
    23. 23. #MarketingDivaz2. Add the Static HTML iframe tab to your page
    24. 24. #MarketingDivaz3. Select the page you want to add Static HTML iframe tab to
    25. 25. #MarketingDivaz4. The HTML tab will now be displayed on your Page
    26. 26. #MarketingDivaz5. Edit Settings: Change out thumbnail image and tab name
    27. 27. #MarketingDivaz5. Edit Settings: Change out thumbnail image and tab name
    28. 28. #MarketingDivaz6. Edit Page
    29. 29. #MarketingDivaz7. Enter code you want page to redirect to
    30. 30. Video#MarketingDivaz
    31. 31. #MarketingDivaz
    32. 32. #MarketingDivaz
    33. 33. #MarketinDivaz
    34. 34. #MarketingDivaz
    35. 35. They really do work and drive product sales!Some stats we pulled from Business Insider..Success from Target & Starbucks• Friends and fans of brands increased the frequency of their purchases by 21 and 38% after 4 weeks• 70% of brand campaigns showed a ROI of 3x or better• 40% of brand campaigns showed an ROI of 5x of better• 4 weeks after seeing an ad on Facebook from a major offline US-based retailer,fans and their friends bought 56% more frequently online from this retailer.#MarketingDivaz
    36. 36. #MarketingDivaz1. Know your Objective2. Know your Market3. Create a 25 character attention grabbing headline4. Write compelling copy in 90 characters5. Add a 100px x 72px attention grabbing image6. Choose precise interests & micro-target7. Know your budget8. Micro manage your Ad9. Measure your ads performance10. Have Fun!
    37. 37. #MarketingDivazAttracted 336 new fans in 5 days
    38. 38. #MarketingDivazMust have minimum of 100 fans
    39. 39. #MarketingDivaz1. Set up your first Ad
    40. 40. #MarketingDivaz2. Select what you want to advertise
    41. 41. #MarketingDivaz3. Select what you would like to do
    42. 42. #MarketingDivaz4. Design Your Ad
    43. 43. #MarketingDivaz5. Sponsored Stories
    44. 44. #MarketingDivaz6. Choose Your Audience
    45. 45. #MarketingDivaz7. Campaign, Pricing and Schedule
    46. 46. #MarketingDivaz
    47. 47. #MarketingDivazFacebook allows users to pay for anindividual post to be seen in more ofyour fans news feeds.What are they?
    48. 48. #MarketingDivazWhat kinds of posts can you promote?• Including: status updates, photos, videos, questions and offers• Posts you promote will appear higher in News Feed• Must follow guidelines
    49. 49. #MarketingDivaz1. Facebook Promoted Posts are only available to pages with more than 100 Likes2. You can only run a Promoted Post on posts that are newer than 3 days (lasts 3days)3. Once a Promoted Post is running, you can stop the promotion,edit and change the budget4. Your post will show a Sponsored tag5. You can see the performance of the Promoted Post6. Choose the right type of post to promote7. Promote your Facebook offers
    50. 50. #MarketingDivaz1. Click Promote to open this drop-down menu
    51. 51. #MarketingDivaz2. Select the amount of money you’d like to put towardspromotion and it calculates the estimated reach
    52. 52. #MarketingDivaz3. Add a Funding Source
    53. 53. #MarketingDivaz
    54. 54. #MarketingDivaz1. Set Some Goals- What do you want to achieve?- Do you want to increase brand awareness or highlight a new product?- Do you want to increase the number of Page Likes?- Do you want to boost user engagement?- Do you want to gather user feedback or develop advocates for your brand?- Are you fundraising?* Source: SocialMediaExaminer.com
    55. 55. #MarketingDivaz2. Decide Which Type of ContestThere are 4 basic types of contests you can run on Facebook.Each one appeals to a different audience..• Sweepstakes• Essay• Photo• Video* Source: SocialMediaExaminer.com
    56. 56. #MarketingDivaz* Source: SocialMediaExaminer.com
    57. 57. #MarketingDivaz* Source: SocialMediaExaminer.com
    58. 58. #MarketingDivaz* Source: SocialMediaExaminer.com
    59. 59. #MarketingDivaz* Source: SocialMediaExaminer.com
    60. 60. #MarketingDivaz3. Familiarize yourself with Facebook’s Rules & GuidelinesFacebooks biggest rule is clearly stating that Facebook is notsponsoring the giveaway. Show your rules and guidelines loud andclear!* Source: SocialMediaExaminer.com
    61. 61. #MarketingDivaz4. Choose a Third-Party App to Run the ContestBusiness are required to run a contest on a third-party application.Choose one that offers a few key features: The app should be flexible The price should be right The app should be embeddable or have “Anywhere” capabilities The app must have mobile capabilities* Source: SocialMediaExaminer.com
    62. 62. #MarketingDivazWildfire
    63. 63. #MarketingDivazWoobox
    64. 64. #MarketingDivazVotigo
    65. 65. #MarketingDivazShortStack
    66. 66. 5. Pick a relevant prize• Showcase your own products and services• Value of the prize should reflect the effortparticipants need to make to enter* Source: SocialMediaExaminer.com
    67. 67. 6. Keep it simpleMake it easy to enter…Ask for less information while still getting what you need!* Source: SocialMediaExaminer.com
    68. 68. #MarketingDivaz7. It’s time to tell the world about your contest!• Make it social! Promote it on Twitter.. Send email newsletters and reminders!• Remind your fans periodically while still promoting your business.• Put details of contest on the homepage of your website.* Source: SocialMediaExaminer.com
    69. 69. #MarketingDivaz8. Consider Facebook AdsReach beyond the people who already “Like” your page!* Source: SocialMediaExaminer.com
    70. 70. 9. Lastly……. Don’t forget to follow up!* Source: SocialMediaExaminer.com
    71. 71. #MarketingDivaz
    72. 72. #MarketingDivaz
    73. 73. #MarketingDivaz1. Keep Your Posts Short2. Post Photos, Videos and Quotes3. PostConsistently4. Ask for your Fans Opinions5. Ask Questions using the Facebook Questions App6. Try posting “Fill in the Blank” Posts7. Give Fans Access to Exclusive Information8. Reward your Fans with Deals and Perks9. Be Timely10. Localize your Posts if they are Relevant to a Specific Audience
    74. 74. 1. Keep Your Posts Short#MarketingDivaz
    75. 75. 2. Post Photos, Videos and Quotes#MarketingDivaz
    76. 76. 3. Post Consistently#MarketingDivaz
    77. 77. 4. Ask for your Fans Opinions#MarketingDivaz
    78. 78. 5. Ask Questions using the Facebook Questions App#MarketingDivaz
    79. 79. 6. Try posting “Fill in the Blank” Posts#MarketingDivaz
    80. 80. 7. Give Fans Access to Exclusive Information#MarketingDivaz
    81. 81. 8. Reward your Fans with Deals and Perks#MarketingDivaz
    82. 82. 9. Be Timely#MarketingDivaz
    83. 83. 10. Localize your Posts if they are Relevant to a Specific Audience#MarketingDivaz
    84. 84. #MarketingDivaz
    85. 85. http://info.marketingdivaz.com/mdsocialmediaplaybook

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