These slides accompany a presentation given in May 2014. The video of that presentation is available at http://www.thewoo.com.au/#!pinterest-presentation/c4tf

1. Pinterest
– a beginners guide for business

2. “There’s not enough social media”
....Said no one, ever

3. Fear drove you here

5. What is it?

9. What can you
do with it?
Discover, dream,
aspire

10. Curate and Collate a Collection that Lasts

11. Connect to people... just like you

12. A virtual high five

13. Spread the Share .....
further than you can reach

15. Who is using it
• 11.5 million unique visitors per month
• 70 million users worldwide
• Over half a million in Aus
• 1.5 million unique visitors per day
• 80% female
• 15 minutes per visit
• Over 80% aged 25 to 54
• 70% earn less than $75K
• Pinterest drives over 40% of ecommerce
traffic

17. Referral Traffic

18. Engagement and positioning

19. Direct sales

20. Awareness

21. Word of mouse

23. 4,000,000 Plus Followers!!!
Drives traffic to their blog – and positioning
of their brand as leaders in travel advice

27. Pinned over 375,000 times
www.effecientlifeskills.com

30. How to get started
• Sign up at www.pinterest.com
• Once you have “person” account, sign up a
business account
• Perfect your “About”/ “Profile”
• Find boards and people to follow (check your
‘friends’ recommendations from Facebook)
• Visit the “Goodies” page on Pinterest &
install “Pin It’” button to your browser
• Create your boards

31. Find Pinners, Boards or
Pins to follow
Use #Tags
Search on people or
businesses you know –
competitors, clients,
suppliers, industry media

32. HOW TO CREATE GREAT PINS
• Highly visual
• Colourful (Red pinned more than blue)
• Text on image
• No faces
• Vertical – 2:3 aspect ratio
• Break rules to standout
• Where to get images:
– Your own
– Dreamstime
– CompFight
– Getty

33. What to pin?
• The tangible benefits of your business product
or service
• Communicate the essence of your brand –
values, colours, interests, beliefs, features
• Acknowledge the lifestyle of your customers

34. Think like a publisher
• White papers
• Articles
• Blog posts
• Infographics
• Videos
• Reviews
• Testimonials
• Competitions

40. “The trick to succeeding on
Pinterest isn't necessarily about
showing off your products or
services directly. It's about finding
creative ways to show how those
products and services fit into the
lifestyles of your target
audience.” Hubspot

44. Connect your other
social media accounts
Cross promote
between them

45. consistent

46. Be super specific
Super specific

47. Creative name
Creative names

48. Groups
Group boards

49. Integrate into your site

50. • More is best – be regular
• Pick the right time of day
• Engage with other Pins
• Put links in your descriptions

51. A Pin keeps giving over and over again

52. To pin or not to pin?
• Are your customers there?
• Does it suit your objectives
(traffic, branding)?
• Do you have the time?

56. Some further info prompted by
questions asked on the night....

57. You can connect your Pinterest
account to your Facebook account.
This will give you the option to post
your pin automatically to Facebook.
You have the option to select this
for each Pin (Just tick the box).

58. • You can’t pin your Facebook posts to
Pinterest. You need to go into Pinterest and
upload your Image as a new pin.
• You can’t pin other people’s Facebook posts to
Pinterest. You have to right click their image,
save the image, and Upload as a new pin.
• There are services that can help with this: http://www.pinvolve.co/pricing

59. Sold out products???
• You Pin a product you have for sale, the product sells,
but the Pin is still out there?
• Delete the Pin so you don’t drive any more traffic OR
update the page that you have Pinned from to tell
visitors “Sorry – this product has sold out...but here
is one just like it”.
• If this is a one-off product or you have
little stock make note of that in the
original pin – perhaps even noting the date.

60. Houzz Vs Pinterest
• Houzz is specifically about home design/decor
• It includes a directory of professionals (based on
your location)
• It includes articles and discussions within the
platform
• It includes a listing of products for sale
• It is a ‘fuller’ experience – and ideal for those in
the home
• decor/design/remodelling/architecture space