Have you heard about Pinterest? Are you wondering what all the fuss is about and how it might help your business grow? In this seminar, you will learn about this new social media tool and how you can use it to generate buzz and sales for your retail business.

1. Pining Your Way to Profitable Sales
Using Pinterest to Create Interest In Your Business
January 18, 2014
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Creative Business Consulting Group –
Lynn Switanowski
25 + Years Retail Industry Experience
Fortune 500 Sales and Marketing
Executive
Successful B-T-C Strategist
Experienced Brand Manager And
Marketing Executive
Social Media Strategist and Developer
Contact Information: (617) 437 -9191
Email: lynn@cbc-group.net
Creative Business Consulting Group
www.cbc-group.net
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2. Seminar Objectives
• What Is Pinterest And Why Should I Care
About It For My Business?
• Using A Pinterest Business Page
• Pinterest Best Practices
• How To Engage Customers And Create
Sales With Your Pins
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
What’s All The Fuss About Pinterest?
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
What Is Pinterest - Why Should I Care About It
For My Retail Business?
1. Pinterest Allows Users To "Curate"
Collections Of Images Based On Their
Passions
2. Pinterest Shares Merchandise With The
Simple Power Of Visual Imagery
3. Top Interests On Pinterest-Crafts, Gifts,
Hobbies/Leisure, Interior Design
4. Pinterest Converts More Browsers Into
Buyers
5. Pinterest Reduces The Number Of Steps
From Discovery To Conversion ---See It, Like It, Buy It’ Happens Frequently
617-437-9191
Ragan.com.
Creative Business Consulting Group
www.cbc-group.net
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3. Why Should You Have A Business Account?
Account Verification
Allows Businesses To Officially Link Their
Websites To Their Pinterest Profiles And
Places The Full URL With A Red Check Mark
In Front Of It In The About Section
Add Special Buttons And Widgets
Companies Can Also Add Buttons To Their
Own Websites To Make It Easier For Visitors
To “Pin” Items (Using A “Pin It” Button) Or
Follow Their Feeds On Pinterest (With The
“Follow” Button)
Access New Upcoming Features
Similar To Facebook Insights, Brands And
Merchants Will Soon Be Able To Gain Access
To Reports That Can Help Them Analyze And
Understand Their Audience Better
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
Who Are Todays’ Pinterest Users?
• 70% Of Pinterest Users
Are 44 Years Of Age Or
Younger
• Pinterest Users are
Predominately Women
• 15% Of The Us Online
Population Use
• Pinterest Users Have
Highest Average Incomes
Of All Social Media Sites
(44% Earn More Than
$60k)
• Consumers Follow An
Average Of 9.3 Retail
Companies On The Site
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
Creating A Board Is The First Step . What
Should Your Store Pin About?
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
3

4. Pinterest Case Study: 143 Boards; 14,054 Pins
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
Pinterest Case Study: Etsy
The E-commerce Website
Focused On Handmade And
Vintage Items, Has The Most
With 235,000 Followers.
• Goal Is Inspiration – Not
Just Sales.
• Boards Showcase Etsy’s
Values To Drive Loyalty
And Engagement
• Post Things That Resonate
With Their Community
• Maintain Balance Of Etsy
Items And Other Content
Pinned To Maintain
Authenticity With Audience
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
Pinterest Best Practices
•
Pin On Boards From Various
Sources
• (Think Of Complimentary Products Or
Design Inspiration)
•
Repin From Other Boards And Brand
Followers
•
Use The Follow Button and Pin It
Widgets
• The Follow Button Allows Retailers To Put
A Link On Their Sites Allowing Shoppers
To Immediately Follow Them On
Pinterest
• Adding A "Pin It" Button To Your Product
Pages Or Blog Posts Will Allow
Customers And Readers To Pin Your
Products Onto Pinterest
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
4

5. How To Make Pinterest Work For Your Business
Upload Original Content Populate
Pinterest Boards With Original Content As
Often As Possible
Curate Properly Organizing Boards In
Themes – Don’t Be Dull or Overpopulate
Boards With Mixed Content
Learn The Difference Between
Repining And Liking"Re-pin" Is Better
Than A "Like. Re-pinning Means Someone
Has Adopted Your Content And Added It To
Their Mix
Share The Love Follow Those Who Follow
And Re-pin You. It’s the Ultimate Pinterest
Compliment
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
How To Make Pinterest Work For Your Business
Link Your Accounts
Include A Link To Your Twitter And
Facebook Accounts, Which You Can Set
Up By Going To Your Account Settings
And Connecting With Twitter And
Facebook
Pin It
Encourage Your Website Visitors To Share
Your Images With Their Pinterest Followers
By Adding The Pin It Button To Your Website
Price It
Pinterest Pins Which Include Prices Receive
36% More Likes Than Those Which Do Not
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
How To Make Pinterest Work For Your Business
Use Relevant Image Labels
Instead Of Labeling Your Image As Image
1 Or Image 2 (Or Any Other Random
Name), Label Your Image With A Relevant
Name, Specific To Your Image
Create A Seasonal Pinterest Boutique
Share Seasonal Fashion Information in A
Fun And Engaging Way
Ask People To Pin Your Images
You Can Make It Easy For Others To
Share Your Images By Asking Them To
Pin Your Image
Have A Pinterest Event
Create An Online Event Asking
Customers To Repin- Discuss Favorite
Items In Stock 617-437-9191
Creative Business Consulting Group
www.cbc-group.net
5

6. How To Generate Sales From Pinterest
Run Contests
Pinterest Discourages Self-promotion, So The
Key Is Encouraging Your Followers To Pin For
You!
Create A Gift Registry
Registry Helps Customers Tell Others What
They Would Like To Buy From Your Store
Monitor Who Is Pinning Images From Your
Website
Interact with people who have pinned images
from your website These people are already
interested in what you do- Cultivate them into
customers!
To see what people are pinning from your
website – use this URL:
http://pinterest.com/source/yourdomain.com
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
The Time Has Come for Your Business To Pin .
• 43 percent of Pinterest users
interact with retailers or brands they
like on the site
• Pinterest is now the third-largest
network behind Facebook and
Twitter
• Pinterest now lets people edit their
home feed to control what pops for a
better customized user experience
• 70 percent of Pinterest users
surveyed say they use Pinterest for
inspiration on what to buy
• The Average Length of Time on the
site for US users is 72 minutes per
week
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
Creative Business Consulting Group
www.cbc-group.net
6