Pinterest is a social media platform focused on sharing images that can help local businesses connect with customers. It allows users to create boards of "pins" or images related to their interests. Businesses can create boards showcasing their products and services to attract followers. An effective Pinterest strategy involves setting up business pages, posting engaging images, running competitions to gain followers, and linking pins back to websites for sales. With a well-executed plan, businesses can increase brand awareness, drive interconnected social media marketing, and gain valuable customer insights from Pinterest.

1. What Is Pinterest
And How Can It
Help My Local Business?

2. Pinterest And Your Local Business
• Social media sites allow local businesses
to reach out to huge numbers of people
even on a limited budget. One of the most
exciting online marketing platforms is
Pinterest.
• Pinterest differs from most other social
networks because its main focus is on
sharing images rather than staying in
touch with friends.
• This revolutionary take on social media is
incredibly useful for small businesses.
• The site describes itself as a way to
"discover new things and get inspiration
from people who share your interests".

3. How Pinterest Works
• Pinterestis a virtual pinboard which allows
people to add 'pins' (images) of things
that interest them from around the
internet.
• People create their own pinboards on
subjects like fashion, decoration, crafts,
and cooking.
• Pins can be images of anything including
graphics, photographs, products, and
brands.
• Users can interact with each other by
following a person, liking a pin or
pinboard, or re-pinning an image.
• Some large online stores are now using
the site as a virtual store front.

4. How Pinterest Works
• On a smaller scale, local businesses can
utilize this platform to spread images and
information.
• It is particularly valuable for art or design
based trades, but any business that can
produce interesting images of their
products or skills can benefit.
• Restaurants, manufacturers, shops,
charities, and service providers are all
able to use the site successfully.
• Pinterest which was set up in 2010 was
the fastest site ever to reach the 10
million unique visitors mark.
• It has continued to grow in popularity and
it now receives over 18 million unique
visitors a month.

5. Creating A Pinterest
Marketing Strategy
• Images are a powerful marketing tool so
the advertising potential of Pinterest
should not be underestimated.
• Creating a clear and concise plan that will
help you to develop and maintain your
Pinterest account is important.
• Here are a few of the factors that a
successful strategy should include:
• Setting up your business's
Pinterest page
• Getting followers
• Connecting with your website

6. Setting Up Your Business‘s
Pinterest Page
• Add visually appealing pictures to your
Pinterest pinboards that will capture
people's attention and make your pages
popular.
• You can then divert this traffic to your
official website by adding links between
pinned images and relevant web pages.
• Pinterest encourages users to keep
original source links for each pin, so even
if it is re-pinned onto another user's
pinboard, potential customers will still be
able to follow it back to your business's
site.

7. Getting Followers
• Building up followers is the best way to
ensure that you have a large audience for
your product images.
• Competitions are one of the most effective
ways of doing this in a short period of time.
• Competitions could reward the person who
re-pins the most of your content or be a
prize draw among anyone who likes one of
your pins.
• Another way to build up followers is to
include interesting images from external
sources as well as from your own site.
• You may not get the same immediate
benefits from this, but you can insure that
your pinboard remains fresh and interesting.

8. Connect With Your Website
• By using a downloadable Pinterest badge
you can create an easily recognizable link
from your official website to your Pinterest
page.
• Here customers can get a snapshot of
your products or even choose to become
your follower.
• Users can install a 'Pin-it' button on their
own web browser to take images from
your website and add it to their pinboards.
• The Pin-it function automatically credits
your site as the original source and
creates a backlink.
• Your products are advertised by Pinterest
users for free, and by displaying badge
you can encourage them to do so.

9. The Results Of A Successful
Pinterest Marketing Strategy
• There are many benefits that can result
from a successful and professional
marketing strategy on Pinterest. Here are
just a few:
• More Sales
• Brand Awareness
• Interconnected Social Media
Marketing
• Understanding Your Market

10. More Sales
• Increased sales are the ultimate aim of
nearly all advertising strategies.
• Fortunately, a well-presented Pinterest
pinboard, which features links between
product pins and the relevant sales page
on your official website, can convert
followers into sales and customers more
successfully than almost any other social
media network.
• Fashion site Bottica reported that the
average spend from users inbound from
Pinterest was $180 compared to just $85
from Facebook. A similar trend is
reported by other online traders.

11. Brand Awareness
• Images are powerful, and through them
you can use Pinterest, not only to
advertise your services, but also to inform
customers about your company's ethics
and influences.
• Your pinboard, which can appear in
Google searches, is a creative way to
engage customers and create a deeper
relationship with them.

12. Interconnected Social Media
Marketing
• Keeping up with many different social
media sites can become a chore for small
businesses.
• Fortunately, your Pinterest page can be
added to your Facebook timeline and to
personal blogs, so that when you create
new content on one site you can easily
update all of them.

13. Understanding Your Market
• Customers can choose to 'like' your pins
and leave comments on them.
• You can also annotate pins with open
questions if you would like to find out
specific information from your followers.
• Reading this information will provide you
with a more complete understanding of
the popularity and general opinions of
your products.
• By assessing which of your product
images was the most re-pinned or liked,
you can develop a clearer idea about
future development within your business.

14. How To Get Started
• Implementing a Pinterest strategy is a
perfect way to boost your sales, increase
you customer understanding, and create
more meaningful brand awareness.
• However, some business owners can find
the process difficult, especially when they
have little experience in the area.
• Unfortunately, a badly organized
marketing strategy can struggle to build
up followers, and swamping the site with
too many images can frustrate existing
fans.
• Advertising experts can make sure that
your Pinterest boards are interesting,
positive – and increase your revenue.

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