The document provides an overview of how businesses can effectively utilize Pinterest for marketing, emphasizing the importance of setting up a business account, optimizing profiles, and creating engaging boards. It highlights the demographics of Pinterest users and suggests strategies for content creation and user engagement to drive traffic and brand awareness. Additionally, practical tips for promoting pins and maximizing repins are shared, focusing on visual appeal and social interaction.

1. Pinterest For Business
Making the most of your Pinterest Presence
Allyson Shoshana, Project Manager, Design Spike®, Inc

2. Today’s Agenda
• Set up your business Pinterest account
(http://business.pinterest.com/)
• Fill out your profile
• Optimizing your Pinterest boards
• Strategies for Businesses on Pinterest

3. Why Use Pinterest?
• 69% of online customers found the items they bought on
Pinterest
• 25% of Fortune Global 100 companies are on Pinterest
• 70% of brand engagement on Pinterest is user generated
• One image can result in over a thousand webpage views
• Pinterest generates more referral traffic than YouTube,
Google+, & LinkedIn, all combined.

4. Who Uses Pinterest?
• Women under 50, white, college educated
• Largest groups of women: 18-49
• Household income between $50,000 & $74,999 (followed
by over $75,000)
• Majority of women are rural followed by suburban
• 50% have children at home

5. Getting Started
Head on over to
http://business.pinterest.com/
Optimize your profile – use your business
name as your user name and fill out all profile
information

7. Add “Pin it” button to your
browser

8. Add Pinterest tab to your
FB Page
Tutorial

9. Verify your website
Verify

10. Add Pin It button to your
website

11. Use Pinterest analytics

12. Let’s
talk
strategy

13. If You Build It….
They won’t exactly come, but you can help them get
there!
Pick a specific topic & create boards focused
on that. Make your board the best on the
subject. But take your time.

15. Create boards your
followers/customers will
be interested in.
 Mix it up with cat boards
 Make boards of things they will love
 Add boards for things they have a hard time finding
 Make a few boards about your product
Combine inspiration, motivation, brand and products or services

17. Create boards with
keywords currently being
used on your site.
Web Design
Web Development
Social Media Strategy
Search Engines
SEO

19. Promote it….
Social Media, your website, blog post, newsletter.
Don’t be shy!
Make a list your social media accounts and create a series of
posts –
cross post when you can and when it is appropriate.

21. Start following….
Stalk a little. Don’t be afraid, go follow some peops.
Get out there and mingle!
Follow those you would like to have follow you.
Set a goal to follow in groups of 10 for a few days.
Like some of their pins.
Repin.

23. Add descriptions to your
pins
And links. And hashtags.
 Use these links to drive traffic to your website. So just don’t
pin from your site. Use links.
 Descriptions = keywords
 Hashtags = more search friendly. Perfect for campaigns.
Perfect for events.

25. Create boards that define
your brand.
Don’t just pin your “stuff”. Pin things that define you.
If you’re in art, pin art.
If you’re in beauty, pin beauty.
If you’re in Spokane, pin Spokane.
Pin things associated with your brand.

26. Make your board titles
catchy.
See Sephora slide =)
Be creative.
Be funny.
“Sexxy Fonts”
“Brain Art”
“Geek Code”
“My Imaginary Well Dressed Toddler”

27. Be social for goodness
sakes!
This is an online community. That means more than
you.
Comment on Pins
Like Pins
Repin

28. Once you start pinning,
keep pinning.
Make time.
You control your schedule for marketing, it
does not control you.

29. So what do I pin?

30. Pin product images

31. Pin Infographics

32. Pin pictures of employees

33. Pin workplace culture

34. Pin blog posts

35. Pin customer testimonials

36. Pin local images

37. Pin trendy topics

38. Pin how to…

39. Get more
repins and pins

40. Use about 200
characters in your
description

41. Include the price

42. Use “rich pins”

43. Orange/Red toned
images are repinned
more often than blues

44. Multi-colored images
are repinned more
often than single tones

45. Taller images are way
more repinnable

46. Your most
pinnable and
repinnable
words.
Thanks to Dan Zarrella for this.

47. Thanks!