The font 'Vow Neue' is used for the band London Grammar's name and album titles. This font has become strongly associated with the band and they plan to continue using it. The poster features lead singer Hannah Reid in the light with the other band members shadowed in the background, potentially emphasizing Hannah's dominance and appealing to the male gaze.
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1. The font used for the band’s name and album name is called
recognised with this
The main focal point on this ‘Vow Neue’. This font has now beenthis throughout the
band, and they will continue to use
releases and on their merchandise.
poster is the main singer,
Hannah Reid. She appears to
be in the light slightly, whilst
the there band members are
shadowed and are within the
background. This could
possible link in with Hannah’s
dominance in the band, as
well as Laura Mulvey’s male
gaze theory, she is presented
in a way that some males
would like.
The actual image itself is
somewhat blurred, creating a
hazy and dream-like effect. This
style of photography is very
popular with artists within this
genre, such as James Blake in
his album covers and singles.
This poster is A3 size. I
am still deciding
whether or not I would
like this size or maybe
slightly smaller. This is
quite a typical size and
styling for bands and
artists to choose.
Although I do like this design, I
wouldn’t want to emulate this. I
would like to take on a much more
minimal approach, featuring some of
my artwork, with less typography
and detail.
The three band members have
signed the poster, making it
seem very exclusive to some of
their fans.
The colour palette used throughout
London Grammar’s merchandise is
very neutral coloured and warm
toned. Similar to The XX, they have
a consistent style throughout their
singles and poster designs. This
implies quite a gender neutral feel,
both male and females can be
associated with this band.
The text has been positioned in
the centre of the poster, which
includes the date of the release
and their website. The release
date and album information is
in a smaller font so it is less
visible to the viewers. This way
the attention isn't drawn away
from the image of the band
and the band’s name.
2. This poster has a symmetrical and geometric design.
Triangles are shown in this particular design, as well as
previous album art. Such as the album ‘The Bones Of
What You Believe’.
The focal attention is drawn to the triangles,as well as the
small flower which is positioned almost directly central of the
poster. However the whole poster is rather busy, there is a lot
happening with the prints that are used. The triangles are
filled with more geometric prints, created a sense of illusion
and not knowing where to look. The more I look, the more I
see different details.
This band is ‘CHVRCHES’,in this article the band are
promoting a gig happening in Chicago. I was just
fascinated by the presentation and artwork of the
poster, I wanted to analyse deeper into it. ‘CHVRCHES’
consistently use capital letters, and is typed in a way
where the ‘U is replaced with the ‘V’ and the ‘E’ is
replaced with a three lines that are horizontal. They
present this throughout the release of EP’s and album,
as well as featuring on their merchandise.
The band have not yet appeared
on album/EP covers or posters. I
like this style of advertising, as it
creates a sense of mystery, and
gets people thinking ‘who is this
band?’, intriguing them,
resulting in research and finding
background information on the
band. This is similar to The XX. I
want to create my poster in this
way, as well as the DigiPak as I
believe the selling point will
increase if advertising it is done
in this way.
The colour palette
is of a
monochrome, pale
pastel green and a
bold orange. All of
which look very
aesthetically
pleasing.
3. This poster is for the artist ‘Lorde’, promoting her Australian
tour for the album release ‘Pure Heroine.The style of the poster
is very similar to the layout of a fashion magazine. With the
typography at the header ‘LANEWAY FESTIVAL PROUDLY
PRESENTS IN ASSOCIATION WITH THE HABOUR AGENCY’. In
addition to this, the images behind the letters is quite a typical
style for a genre like this, and for fashion magazines. Lorde also
makes an appearance in the images, twice, which looks like a
repeated effect. The poster has a transparent white, highlighted
strip going across the entirety of it. This makes it look shiny, and
glossy, relating back to the idea of the magazine feel to it. It also
creates a sense of high end and couture, and expensive looking.
The poster includes the
record label, which is hardly
ever shown on some artists
and bands posters.
The text used for the dates
and location of the tour is
in a stylised and quite a
simple italic font. The use
of capital letters follows
the conventions of many
artists. Not only is it
clearer to read, it has
become a huge style and
trend to use, mainly for
the aesthetics.
The colour palette is very
simple, and follows the
monochrome theme. I did
have the idea of creating a
neutral style for my poster
and DigiPak, however the
idea I have gone with, with
the artwork is much more
suited for the genre of
Indie/Synth Pop.
