The album is the second release from The XX, called ‘Coexist’. The
band have kept a simplistic 

and minimalistic theme throughout their releases and posters, reflecting
the genre of their music 

(electronic and minimalistic musical style)
The artwork is inspired by an iridescent oil spill, 

which is in the shape of an 

X, which obviously links to the bands name The XX
The use of the letter ‘X’ is a running
theme for the band , with 

them creating many different versions of
the artwork from previous 

albums and singles. Keeping an
identical size, shape 

and font for the letter ‘X’
The XX like to keep the colour palette they use for the work 

similar throughout. manly using black and white, however in 

this cover and a few others they have used paste pinks, blues

and yellows, which gives the covers a iridescent quality 
the album cover completely revolves
around a graphic which is placed in the
centre. Although I’ve previously seen
covers that use have an object on the
cover this is the first time I’ve seen as

cover that is just a graphic. I thought
this was really eye catching.
The image on the cover appears to be made up of
three V shaped or triangular shapes, this could
represent the fact that there are three members in
the band, or possibly, it could be linked to the V in
the bands name, ‘CHVRCHES’. The shape is also
similar to the symbol for radiation. 
The bands name is ‘CHVRCHES’ and the
album name is ‘The Bones Of What You
Believe’, they are in a cream coloured font,
this colour can also be seen in the graphic
image above. ‘CHVRCHES’ is typed in
capitals with the ‘U’ being replaced with a ‘V’
and the ‘E’ placed with three horizontal lines.
This is how the bands time is written on all
their merchandise, this is a trend they follow
through. The album name is considerably
small for the cover of the album this gives the
view that the name is not the main 

focal point.
 

The colour scheme is mainly black,
blue and red, with the occasional
flick of cream, violet and cream
through out. By using black and a
violet/blue colour against a deep
red background ensures that the
cover is eye catching and will 

stand out on the shelf of a record
store.
The deluxe version of this album has
the same graphic on the cover, but
switches the position of blue and red.
Also ‘Deluxe Addition’ has been
added under the album name in a
small black font. The colours used
through out both cover are bright
The main focal point of this album cover is the artist herself ( Jessie
Ware). In a normal profile image on an album you would expect the
person in question to make eye contact with the audience, despite this
fact I feel the image works extremely well and you’re immediately drawn
to it because the timeless iconic feel the image has.
‘The gold edition’ version of the album was realised
at a later date, this contained track that were not
released on the standard edition. The same layout
and image has been used but this version features a
gold coloured font, rather than the black used on the
original. This clearly represents the fact that this is
the ‘gold edition.’
The simplistic black and white style of this cover works 

really well to create a sophisticated, sleek and polished 

look. This represents the artists and her genre/style of 

music well. The black font against the white background

is bold and works well with the image of the artist between

two pieces of text
The artist’s name ‘Jessie Ware’ is
typed in a bold block capital font,
however it is slightly smaller 

than the name of the album ‘
Devotion’ this is nearly to keep the
text to one line and doesn’t really
change the appearance of the album
too much, in comparison to how an
extra line of text would.
member of the music duo
(Aluna). This image heavily
relates to Laura Mulvey’s
‘Male Gaze’ theory as she
can be viewed from the
perspective of a heterosexual
male. especially due to the
position she is sat in. The
theory is also proven as the
male member of the duo
(George) is shown in the 

background of Aluna staring
at her.
The colour palette of this album is mainly black . The lack of 

colour helps the audience to be drawn to the image of Aluna 

on the cover, this is also helped by the lighting that is directly on

her. The font for both the band and the album name is white

and looks sharp against the black background. The only other 

Like the ‘CHVRCHES’ album, the name isn’t the main focal point. 

However catches your attention a lot easier as it is a lot larger than 

the font size on ‘CHURCHES.’ The font is simple and very clean cut, 

it doesn’t distract from the main focal point of the cover 
female in the duo, she is relied on to
‘sell’  the music through her style,
looks and personality. This can
explain why she is dressed in very
little, a convention that is becoming
more and more common in
mainstream music. She is also
making direct eye contact with the
audience, like George who is in the 

background and isn’t making any
eye contact. This tends to be 

a convention in boy/girl music duos,
this is also seen in a  image of
MSMR where the girl is standing
slightly in front of the boy. The

girl is also making eye contact,
while the boy looks away.
The band time ‘Purity Ring’ is in teal block capitals at the top of the magazine
advert and is the largest piece of text of the advertisement.  Below this is the
name of the album they are releasing ‘Shrines’ which is in pale pink/ peach
colour. This teal and pink colour scheme runs through out the whole advert.
In the centre of the advert is a graphic image of a pair of lungs,a

pig and a girl with her hands circling them. As this image is directly 

in the centre of the advert and is therefore the focal point of the 

entire advert. The audience are immediately drawn to this first.
Below are the details of the release which states that it is ‘out now’. Underneath

this our reviews on the album, this isn’t something I’ve seen a lot of and I think 

it works really well and is a good way to fill blank space on an advert. As much 

as I like the reviews, I’m not sure its a convention I would use in my own advert.
The band members do not appear on this advert, this is another convention I’m 

seeing, more so in less mainstream pop artists, but still a convention. 

Although this works and looks good, I believe it is probably better to have 

an image of the band in order for the audience to engage with the artist.
The background of this advert is completely black, this makes the colours of

the rest of the advert stand out and easily catch the eye of the reader. Again 

this advert is publish in Loud & Quiet therefore the colours are muted as it is 

printed on newspaper 

Adverts and covers

  • 1.
    The album isthe second release from The XX, called ‘Coexist’. The band have kept a simplistic and minimalistic theme throughout their releases and posters, reflecting the genre of their music (electronic and minimalistic musical style) The artwork is inspired by an iridescent oil spill, which is in the shape of an X, which obviously links to the bands name The XX The use of the letter ‘X’ is a running theme for the band , with them creating many different versions of the artwork from previous albums and singles. Keeping an identical size, shape and font for the letter ‘X’ The XX like to keep the colour palette they use for the work similar throughout. manly using black and white, however in this cover and a few others they have used paste pinks, blues and yellows, which gives the covers a iridescent quality 
  • 2.
    the album covercompletely revolves around a graphic which is placed in the centre. Although I’ve previously seen covers that use have an object on the cover this is the first time I’ve seen as cover that is just a graphic. I thought this was really eye catching. The image on the cover appears to be made up of three V shaped or triangular shapes, this could represent the fact that there are three members in the band, or possibly, it could be linked to the V in the bands name, ‘CHVRCHES’. The shape is also similar to the symbol for radiation.  The bands name is ‘CHVRCHES’ and the album name is ‘The Bones Of What You Believe’, they are in a cream coloured font, this colour can also be seen in the graphic image above. ‘CHVRCHES’ is typed in capitals with the ‘U’ being replaced with a ‘V’ and the ‘E’ placed with three horizontal lines. This is how the bands time is written on all their merchandise, this is a trend they follow through. The album name is considerably small for the cover of the album this gives the view that the name is not the main focal point.   The colour scheme is mainly black, blue and red, with the occasional flick of cream, violet and cream through out. By using black and a violet/blue colour against a deep red background ensures that the cover is eye catching and will stand out on the shelf of a record store. The deluxe version of this album has the same graphic on the cover, but switches the position of blue and red. Also ‘Deluxe Addition’ has been added under the album name in a small black font. The colours used through out both cover are bright
  • 3.
    The main focalpoint of this album cover is the artist herself ( Jessie Ware). In a normal profile image on an album you would expect the person in question to make eye contact with the audience, despite this fact I feel the image works extremely well and you’re immediately drawn to it because the timeless iconic feel the image has. ‘The gold edition’ version of the album was realised at a later date, this contained track that were not released on the standard edition. The same layout and image has been used but this version features a gold coloured font, rather than the black used on the original. This clearly represents the fact that this is the ‘gold edition.’ The simplistic black and white style of this cover works really well to create a sophisticated, sleek and polished look. This represents the artists and her genre/style of music well. The black font against the white background is bold and works well with the image of the artist between two pieces of text The artist’s name ‘Jessie Ware’ is typed in a bold block capital font, however it is slightly smaller than the name of the album ‘ Devotion’ this is nearly to keep the text to one line and doesn’t really change the appearance of the album too much, in comparison to how an extra line of text would.
  • 4.
    member of themusic duo (Aluna). This image heavily relates to Laura Mulvey’s ‘Male Gaze’ theory as she can be viewed from the perspective of a heterosexual male. especially due to the position she is sat in. The theory is also proven as the male member of the duo (George) is shown in the background of Aluna staring at her. The colour palette of this album is mainly black . The lack of colour helps the audience to be drawn to the image of Aluna on the cover, this is also helped by the lighting that is directly on her. The font for both the band and the album name is white and looks sharp against the black background. The only other Like the ‘CHVRCHES’ album, the name isn’t the main focal point. However catches your attention a lot easier as it is a lot larger than the font size on ‘CHURCHES.’ The font is simple and very clean cut, it doesn’t distract from the main focal point of the cover  female in the duo, she is relied on to ‘sell’  the music through her style, looks and personality. This can explain why she is dressed in very little, a convention that is becoming more and more common in mainstream music. She is also making direct eye contact with the audience, like George who is in the background and isn’t making any eye contact. This tends to be a convention in boy/girl music duos, this is also seen in a  image of MSMR where the girl is standing slightly in front of the boy. The girl is also making eye contact, while the boy looks away.
  • 6.
    The band time‘Purity Ring’ is in teal block capitals at the top of the magazine advert and is the largest piece of text of the advertisement.  Below this is the name of the album they are releasing ‘Shrines’ which is in pale pink/ peach colour. This teal and pink colour scheme runs through out the whole advert. In the centre of the advert is a graphic image of a pair of lungs,a pig and a girl with her hands circling them. As this image is directly in the centre of the advert and is therefore the focal point of the entire advert. The audience are immediately drawn to this first. Below are the details of the release which states that it is ‘out now’. Underneath this our reviews on the album, this isn’t something I’ve seen a lot of and I think it works really well and is a good way to fill blank space on an advert. As much as I like the reviews, I’m not sure its a convention I would use in my own advert. The band members do not appear on this advert, this is another convention I’m seeing, more so in less mainstream pop artists, but still a convention. Although this works and looks good, I believe it is probably better to have an image of the band in order for the audience to engage with the artist. The background of this advert is completely black, this makes the colours of the rest of the advert stand out and easily catch the eye of the reader. Again this advert is publish in Loud & Quiet therefore the colours are muted as it is printed on newspaper