The document summarizes research on advertising posters for music groups. It analyzes a poster for a girl band called "Booty Camp" to identify the key design elements that grab attention and effectively promote the group. These include positioning the band members in a formation that shows both unity and individuality, displaying the group name in large, bold colors, choosing costumes and background colors that complement each other, and including a brief caption that captures the group's style. The long shot of the band in the poster allows viewers to see these design elements that communicate the group's brand and will attract their target audience.

1. ADVERTISEMENT RESEARCH

2. The picture of
the group is
the centre of
focus which
grabs the
attention of
the reader
instantly .
In the center of
focus we have
Here each performer has the name of
their own pose to
the band in
establish their different
personalities. The
bright colours
costume presents the and in bold font
slogan ‘Burning up the so that it
charts, Burning down captivates the
the house’. audience
quickly

3. The group are poised
in formation which is The powerful image
typical for a girl band. of the girls’ face
The are also shown in represents female
Long shot to establish power along with the
the girls as a girl band slogan ‘Boot camp”
and to show their full and their costume.
costume. This again establishes
the group and the
type of music they
This produce.
costume is
genre
related as
it is typical
wear for a The center of focus is
RnB band. on the name “Booty
camp” which relates
the the costume and
The caption in the
the girls known
corner of the
phrase “Bootylicious”.
advertisement sums
This grips the
up the group in a few
audience and attracts
words . It is a good
the target audience.
addition to the ad as
It also defines the
it emphasizes the
group as it reflects
groups style and lets
their common phrase
the audience feel like
and their style.
they personally
known the band
making it easier to
reach the target
audience.

4. The costume
compliments the
background with its
colour and also
represents the
feminine feel of the The long shot
group. Having them of the girl
all in similar band presents
costume unites the group to
them however their target
seeing them all in audience. It
different positions allows the
also shows audience to
individuality. see their
costume and
The big name in style which
white is the focus will attract the
point of the image. target
Showing the groups audience and
name in big font size sell the artists.
and in a colour that
goes against the
background
immediately alerts
the audience that The formation
this is the bands of the group is
name. This is the typical of a
most important RnB trio.
feature of the
poster.

5. Although the name
of the group isn’t in
bold writing across
The location also the from of the
shows that the group it stands out
group are a because it is
casual and street mounted on a yellow
group. The kind background which
of music they works against the
present would black background to
appeal to people show the name. The
who enjoy name is also in pink
listening to ‘easy which again shows
RnB’. their feminine side.
The girls re not in the
typical formation of an
The costume RnB trio however the
also reflects the way they are presented
layed back shows they are casual
nature of the and layed back and this
group and the sets the tone for the
album which single.
makes it relate
to their teen
target audience. The small slogan
in yellow adds a
feel to the album.

6. Overall
• From the research I have
found that girl bands
usually present their style
through costume,
location and the colour
scheme. I have found out
that the most important
features of our poster will
be the name of the band
and the way they are
positioned. This is
because these are the
focus points of posters
and they are what will
attract our audience.