This document provides a proposal for a digital publishing project focused on a website redesign for the fashion brand Zara. It includes a brand analysis of Zara, outlines for the site design and layout with sections like "Editorial" and "Homepage", profiles of target customers like student Lara, concepts for photo shoots including coats/jackets and boots, and plans for the color palette, hair/makeup, model, and trend report. The goal is to capture Zara's minimal, tailored aesthetic and provide fresh, on-trend fashion designs for loyal customers seeking affordable styles.
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
For ZARA stores to be able to offer cutting edge fashion at affordable prices requires the firm to exert a strong influence over almost the entire garment supply chain.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Brief of article" internationalisation of the Spanish fashion brand Zara ", Lopez, C., & Fan ,Y., (2009),Internationalisation of the Spanish fashion brand Zara. Journal of Fashion Marketing and Management ,13(2),279-296
Digital Marketing Strategies. Case study - Mango Marina Decuseara
What platforms the website has in place and how it should enhance them, the position against their primary competition, how its strategies and tactics are influenced by brand, targeting and positioning, kewords employed in the organic and paid search, email marketing strategy, my recommendations for the organisation.
For ZARA stores to be able to offer cutting edge fashion at affordable prices requires the firm to exert a strong influence over almost the entire garment supply chain.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Brief of article" internationalisation of the Spanish fashion brand Zara ", Lopez, C., & Fan ,Y., (2009),Internationalisation of the Spanish fashion brand Zara. Journal of Fashion Marketing and Management ,13(2),279-296
Digital Marketing Strategies. Case study - Mango Marina Decuseara
What platforms the website has in place and how it should enhance them, the position against their primary competition, how its strategies and tactics are influenced by brand, targeting and positioning, kewords employed in the organic and paid search, email marketing strategy, my recommendations for the organisation.
Zara- Case Study
Known for its fast, affordable fashion, retail chain Zara has built up a multi-billion dollar brand through listening and reacting quickly to its customers
OPR 300 – Operations Management Case Study Supplying Fas.docxjacksnathalie
OPR 300 – Operations Management
Case Study
Supplying Fast Fashion
Contrast the approaches taken by H&M, Benetton and Zara in managing their supply chains.
Consider the following focus points:
1. How do they differ in terms of their approach to design stage of the supply chain?
2. How do they differ in terms of the manufacturing stage of the supply chain?
3. How do they differ in terms of the distribution stage of the supply chain?
4. How do they differ in terms of the retail stage of the supply chain?
5. For each brand, Identify and explain a SCM strategy or trend utilized in its supply chain.
6. In your opinion, which of the three companies have the best SCM and why?
Working individually, analyze the “supplying Fast Fashion” case study and present your analysis
in a report. Your work will be assessed according to the linked rubrics on blackboard. You are
encouraged to use online sources to support your analysis/recommendation. Make sure to
properly reference those sources in your report. The report should address all the questions
raised in the case study. Please use appropriate headings and subheadings where necessary. The
report should consist of the following sections:
Title page
Executive Summary
Introduction
Discussion
Recommendations
References
Please conform to the following:
• The report should be limited to 3-4 pages (700-1000 words) excluding title page and
references
• Use Times New Roman 12-pts font and 1.5-line spacing
• Use the APA referencing style
• Number each page consequently
2
Supplying Fast Fashion
Garment retailing has changed. No longer is there a standard look that all retailers adhere to for
a whole season. Fashion is fast, complex and furious. Different trends overlap and fashion ideas
that are not even on a store’s radar screen can become “must haves” within six months. Many
retail businesses with their own brands, such as H&M and Zara, sell up-to-the-minute
fashionability at low prices, in stores that are clearly focused on one particular market. In the
world of fast fashion, catwalk designs speed their way into high-street stores at prices anyone
can afford. The quality of the garment means that it may only last one season, but fast-fashion
customers don’t want yesterday’s trends. As Newsweek puts it, “being a quicker picker-upper” is
what made fashion retailers H&M and Zara successful. They thrive by practicing the new science
of “fast fashion”, compressing product development cycles as much as six times. But the retail
operations that customers see are only the end part of the supply chains that feeds them. And
these have also changed.
At its simplest level, the fast-fashion supply chain has four stages. First, the garments are
designed, after which they are manufactured. They are then distributed to the retail outlets,
where they are displayed and sold in retail operations designed to reflect the busi.
Reinventing Tax-Free shopping for travellers, online stores and offline retai...globalbrandmagazines1
ideas, opinions and taste for fashion. In reality, Zara is also helping in giving birth to new trends through its stores or even helping in extending the longevity of some seasonal styles by offering affordable lines.
zara marketing , brand position , strategy , swot analysis , Target, Price and Vision,objective, macro and micro factors , PORTERS 5 FORCE MODEL , projection , sales, production , communication
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
2. BRAND ANALYSIS
Zara is a fast fashion high street brand, whose ethos is to have affordable
fashion, and a rapid response to the high market demand of the loyal
customers. The company manage to alternate stock every two-four weeks,
which is a major turnover for a high street store. I have chosen Zara as my
design concept as I love the minimal and tailored aesthetics of both the
clothing and the website layout.
3. SITE DESIGNANALYSIS – ECOMMERCE
For the digital element of the website, I will be following the same layout as
the original Zara website, as I want it to remain the fresh, clean finish that the
brand is renowned for. I will create an ‘EDITORIAL’ tab for my five editorial
images, that can be found on the left hand navigation bar. The images will be
presented in a blog style format, with a mixture of some of the shots being
portrait and landscape. A few GIFs will also be placed in between the images,
to break the page up slightly. The main editorial image will feature on the
homepage to lure the customer in. The fonts will be black and white, with the
main tabs in capital letters and bold Helvetica, and other writing in lowercase
Helvetica regular.
HOMEPAGE
EDITORIAL
4. INDIVIDUAL BUYER
NAME: Lara
AGE: 22
GENDER: Female
LOCATION: London
INTERESTS: Travelling, art, fashion conscious, always likes to look on trend,
photography, reading magazines such as Dazed.
AREA OF WORK: Fashion Student
SPENDING HABITS: Likes high street brands, affordable fast fashion for a
tight student budget. She is a loyal Zara customer, and probably enters the
store once/twice a week. The store is perfect for her androgynous style.
CUSTOMERPROFILE
5. -AGE GROUP: 18-40 YEAR OLDS
-A LOYAL CUSTOMER, ENTERS THE STORE ONCE/TWICE A WEEK
-CUSTOMERS THAT ARE DEDICATED TO THE LATEST FASHION
-PEOPLE WITH A CREATIVE ATTITUDE AND CHAOTIC LIFESTYLE
-LIKES A TAILORED, CHIC AND ANDROGYNOUS STYLE
Zara caters for both smaller sizes and plus-sized customers, people who are
interested in the latest fashion trends and want fashionable, on trend
garments at affordable prices. With a large age range to suit all, there are two
different brands to section the age difference. The Trafaluc (TRF) section is
aimed mainly at teenagers, with an edgier style, compared to the classic Zara
Woman brand.
6. SHOOT CONCEPT
Zara’s editorials are highly fashion conscious, and seasonally on point. I am
planning on creating an Autumn/Winter 2016 trend, inspired by different
textures of woollen coats and fur/leather jackets, along with a shoe editorial
of pointed black boots. As the target market want fresh designs, I will pick
out items from the brand itself that are sharp, tailored, clean cut and
minimal, taking inspiration from the androgynous style.
LOCATION:
- Coat & jacket editorial- on location.
- Dreary, dull setting, grey concrete and brick walls a run down
area.
- Vibrant contrast between textures and colours of garments.
- Shoe editorial- studio, grey and white colourama.
- Props- white boxes and green plants.
COLOUR PALETTES
- Neutral tones
- Green plants
- Monochrome
7. HAIR & MAKE UP
- Dishevelled hair
- Natural colour
- Wavy
- Middle parting
- Natural make up
- Glowing
- Pale complexion
- Tinted moisturised lips
MODEL
- Tall
- Slim
- Masculine
features
- Chiselled
jawline
- Clear skin
