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Scaling UX Design
Driving Value with Design Thinking
Building a design team & handling the challenges of demand
Hi!
I’m
Maébh
2014
June
Maébh Costello
Director of UX Design Labs
ALone
UX Designer
Build a Team
Global & virtual multidisciplinary
User Experience (UX) Design Team
Improve Developer Experience
Effectively meet to the needs of software
developers in McKesson Technology
Work Model
The team hub delivers strategically to the
business. The spoke is an embedded consultation.
June
2019
Aug
2019
Oct
2019
Nov
2019
Scalable Design Mindset
To drive value and deliver design
to developers
The Team
is Hired & Ready
Deirdre Horgan
UX Design / PO - Europe
Maébh Costello
Global Director - Europe
Jenn Whittingham
UX Designer - North America
Multidisciplinary
Design Team
Cristín Leach
Comms Strategist - Europe
Adrian Collins
UX Writer - Europe
Luis Laborda
UIX Developer - North America
Virtual
Hub
Susan O’Riordan
Product Owner - Europe
Global
UX
Design
Team
S. Mehdi Jafri
Intern - North America
- UX Pin -
“Design does not scale by hiring only”
Use Design
Thinking
Back to the Drawing Board
1.
Design
Products
Feature Usage (50% Waste)
UX Product Consultancy
User Focused Products
Cross Team Collaboration
Designer
Needed
2.
Design
Thinking
Innovation
Test New Ideas
Drive Business Value
Designer
Needed
3.
Design
Resources
Design System
Documentation
Writing Style Guides
No
Designer
Needed
But…
But… I’ve tried a Design System
But… I’ve tried a Design System
Doc Guideline
But… I’ve tried a Design System
Writing Style Guide
Doc Guideline
But… I’ve tried a Design System
Writing Style Guide
Doc Guideline
try again
User research with Developers
Developers want easy access to design
Bring the design resources to Developers
Convert design resources to data so we can scale
What can be
Converted
To
Data
Design System
Doc Guideline
Writing Style Guide
Best Practices
GitHub
Training + Learning
But, what about the Technology?
How is
Software
Delivered
Standard & Secure way for
Development Teams to Build
and Deploy Software.
GitHub
24
Technical
Teams
COMMIT CODE
STAGING PRODUCTION
CODE
BUILD INTEGRATED TESTS
UNIT TESTS REVIEW
</>
DEVELOPER SERVICES CI/CD PIPELINE
The Pipeline
STAGING PRODUCTION
CODE
BUILD INTEGRATED TESTS
UNIT TESTS REVIEW
</>
DEVELOPER SERVICES CI/CD PIPELINE
The Pipeline
with Design Data
DESIGN DATA
D
MARK DOWN
T
LINTER TEST
COMMIT CODE
“Merging design and development
practices has truly changed on how
we work today”
It enabled us to scale UX
1. Design Think Yourself
Design Thinking works, don’t be afraid
to use it on yourself and your team.
2. Scale Design
Leverage your design resources to scale
your team without hiring.
3. Use Technology
Bring design resource to the users
environment where the access it.
Questions?

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