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What is UX? Or How We're Learning to Build the Right Thing, The Right Way

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Build the Right Thing, the Right Way

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What is UX? Or How We're Learning to Build the Right Thing, The Right Way

  1. 1. Or: How We’re Learning To Build The Right Thing, The Right Way<br />What<br />is<br />UX<br />Ben MelbourneUX Person<br />
  2. 2. Building <br />the Right Thing<br />the Right Way<br />
  3. 3. Building <br />the Right Thing<br />the Right Way<br />
  4. 4. Team skills<br />
  5. 5. Who is a UX?<br />Interaction Designer<br />Experience Architect<br />UX Consultant<br />User Experience Designer<br />Usability Expert<br />UX Person<br />UI Designer<br />Information Architect<br />User Researcher<br />UX<br />
  6. 6. This I believe<br />Vision<br />Envision<br />Deliver<br />Evolve<br />Evolve<br />Deliver<br />User<br />Centered<br />Design<br />
  7. 7. UX skills<br />Interaction Design<br />Marketing<br />Copy Writing<br />Editing & Curation<br />Content Strategy<br />Branding<br />Psychology<br />Project Management<br />Technology<br />Coding<br />Domain Knowledge<br />Business Knowledge<br />Analytics<br />Industrial Design<br />Business Process Engineering<br />Visual Design<br />Information Architecture<br />Information Design<br />Usability Practices<br />User Research<br />UX<br />
  8. 8. What do we do?<br />Customer Journey Maps<br />Service Maps<br />Usability testing<br />Contextual inquiry<br />In-depth interviews<br />Wireframes<br />Site maps<br />Personas<br />Prototypes<br />User flows<br />Interface designs<br />Ethnography<br />Sketches<br />Research<br />Design<br />
  9. 9. UX research<br />X<br />✓<br />
  10. 10. What does this mean…<br />
  11. 11. Let’s build a house<br />
  12. 12. Design it<br />
  13. 13. Build it<br />
  14. 14. Move in<br />
  15. 15. Extensions<br />
  16. 16. Send in the UX…<br />
  17. 17. Let’s build a house<br />
  18. 18. Who is the house for?<br />
  19. 19. Best home for them?<br />
  20. 20. Business proposition?<br />≠ Build a house<br />Business needs = Construct a building<br />User needs = Home<br />
  21. 21. Design?<br />?<br />
  22. 22. Occupants needs?<br />
  23. 23. How big?<br />
  24. 24. Features, look, context?<br />
  25. 25. Cost?<br />
  26. 26. Let’s build a house<br />✓<br />
  27. 27. Build it<br />
  28. 28. What are we aiming to build?<br />
  29. 29. Building <br />the Right Thing<br />the Right Way<br />
  30. 30. Building <br />the Right Thing<br />the Right Way<br />
  31. 31. =<br />Agile<br />✓<br />
  32. 32. +<br />=<br />UX<br />Agile<br />?<br />
  33. 33. UX Phases<br />Strategy & Planning<br />Build & Deploy<br />Ideation & Prototyping<br />Design iteration<br />Design ideation<br />Build & Deploy<br />Concept<br />Proposition<br />Feasibility<br />?<br />?<br />?<br />?<br />?<br />Understand user needs<br />Insights in to behavior<br />+<br />+<br />Understand target audience<br />Test & iterate<br />Test & iterate<br />Concept ideation research<br />Design optimisation research and testing<br />
  34. 34. TW Engagements Types<br />Envisioning<br />Delivery<br />Design iteration<br />Design ideation<br />Build & Deploy<br />Concept<br />Proposition<br />Feasibility<br />?<br />?<br />?<br />?<br />?<br />Understand user needs<br />Insights in to behavior<br />+<br />+<br />Understand target audience<br />Test & iterate<br />Test & iterate<br />
  35. 35. Envisioning<br />Delivery<br />Design iteration<br />Design ideation<br />Build & Deploy<br />Concept<br />Proposition<br />Feasibility<br />?<br />?<br />?<br />?<br />?<br />Understand user needs<br />Insights in to behavior<br />+<br />+<br />Understand target audience<br />Test & iterate<br />Test & iterate<br />
  36. 36. UX in Envisioning<br />Design ideation<br />Concept<br />Proposition<br />Feasibility<br />?<br />?<br />?<br />?<br />?<br />Insights in to behavior<br />Understand user needs<br />+<br />Understand target audience<br />Test & iterate<br />
  37. 37. Multidisciplinary teams<br />
  38. 38. "The society that separates its scholars from its warriors will have its thinking done by cowards and its fighting by fools."<br />Thucydides, Greek Philosopher 450 BC<br />
  39. 39. Team participation in research<br />http://janchipchase.com/2010/08/street-dynamics/<br />
  40. 40. Collaborative design sessions<br />
  41. 41. Sketchboards<br />
  42. 42. Prototypes<br />
  43. 43. Envisioning<br />Delivery<br />Design iteration<br />Design ideation<br />Build & Deploy<br />Concept<br />Proposition<br />Feasibility<br />?<br />?<br />?<br />?<br />?<br />Understand user needs<br />Insights in to behavior<br />+<br />+<br />Understand target audience<br />Test & iterate<br />Test & iterate<br />
  44. 44. UX in Delivery<br />Build & Deploy<br />Design iteration<br />+<br />Test & iterate<br />
  45. 45. UXers embedded in dev teams<br />
  46. 46. Pairing<br />+<br />
  47. 47. Collaborative design sessions<br />
  48. 48. Prototypes<br />
  49. 49. UI Designs (aka wireframes)<br />
  50. 50. Design pattern libraries<br />
  51. 51. Usability testing<br />
  52. 52. Other ideas?<br />?<br />
  53. 53. Thank you<br />
  54. 54. Ben MelbourneUX Person<br />What<br />is<br />UX<br />
  55. 55. Cost of change<br />$<br />Design iteration<br />Design ideation<br />Build & Deploy<br />Concept<br />Proposition<br />Feasibility<br />?<br />?<br />?<br />?<br />?<br />Understand user needs<br />Insights in to behavior<br />+<br />+<br />Understand target audience<br />Test & iterate<br />Test & iterate<br />$<br />
  56. 56. What’s in a good experience?<br />UsefulUsableDelightful<br />

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