The document discusses planning and management of non-broadcast media. It explains how to establish goals for non-broadcast media by developing different types of programs like talks, music, children's programs, and news programs. It also discusses financing for non-broadcast media and the objectives of collection development policies, which include supporting educational programs and avoiding duplicate purchases. Assessing operations is important to check if objectives are achieved and ensure resources are fully utilized.

1. SESSION#06

2. Unit no 8

3. Unit#8
PLANNING AND MANAGEMENT OF NON-BROADCAST
MEDIA
After studying the material, it is hoped that
the student will be able to:
1. Explain the planning and management of
non-broadcast media;
2. Discuss the procedure for establishing goals
for non-broadcast media;
3. Analyse the developing and administrating
the programme plan of non-broadcast media;

4. What is Media Planning
Media planning is the process of identifying and
selecting media outlets – mainly newspapers,
magazines, websites, TV and radio stations,
and outdoor placement – in which to place
paid advertisements. The person responsible
for evaluating the many media options and
strategizing campaigns to support a particular
product, service, or brand is called a media
planner.

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Media planners typically are employed by
advertising agencies. Media planning is one of
the four key divisions of most advertising
agencies, which also include:
1- Brand planning
2-Account management
3- Creative

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Creating a Media Plan:
The goal when creating a media plan is to reach target
customers - those who are most likely to buy from you, at
the exact moment that they have decided to buy. Using
advertising, you can educate and inform those likely
customers, to make them aware of your business and to
persuade them to buy a particular product from you rather
than another business.
To make that happen as efficiently and cost-effectively as
possible, it is important to weigh the following when
developing your media plan:

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1-Reach. One of the two most important factors
to consider, reach is the number of people you
want to get in front of during a particular
timeframe, such as a week or a month.
2- Frequency. The second most important factor is
frequency, which is the number of times your
target customers will see your ad. Obviously, the
higher the number, the better, but cost is also a
factor. For example, you may want to run an ad
daily in your local newspaper, but the cost for
such a purchase may exceed your annual budget.

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3- Cost-per-thousand. One way to measure the cost of
advertising is to divide the total cost of advertising in a
particular outlet by the media’s thousands of customers, to
get the cost-per-thousand value. For newspapers and
magazines, you’d divide the cost by total subscribers. For
blogs, you’d divide by subscribers.
4-Selectivity. Depending on how targeted your product is, you
may want a measure of how well the media outlet reaches
your particular prospect. For example, advertising Rolls
Royces through the local newspaper will attract attention,
but what percent of the newspaper’s subscribers fall into the
target market of prospects likely to buy? It might be too low
a number to make sense.

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5- Impact. How many senses can the media
outlet being considered reach? Magazines can
appeal to sight, and perhaps smell (with those
perfume inserts), while websites can appeal to
sight and sound. The same is true with TV. You
should consider what senses will make the
biggest impact on a customer’s purchase
decision.

10. Establishing Goals for Non-Broadcast
Media
In broadcasting, a programme is seen as a broadcast material
created to meet certain specific needs or attain some set
objectives and transmitted to some pre-determined target
audience
1. Spoken Words Broadcasting: They are; talks, discussions,
educational broadcasting, programmes for special audience
(women, children, rural listeners), drama, documentary,
magazines, news and current affairs programmes and
religious broadcasting.
2. Music includes programmes of cassette recording, live
musical performance of all kinds and variety of
entertainment. He further went to break down the different
types of Broadcast Programmes which fits into the above
classifications:

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a) Talk Programmes: This is termed
straightforward talk, the interview and
discussion. A talk programme ranges from a
one minute contribution, to a magazine
programme, to one hour interview
programme which are audience participatory
in nature. The purpose of the talk programme
may be to inform, to educate or simply to
entertain. The best talk programme is a chat
built on one subject.

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b) Educational Programme of all the uses to which television
and radio have been put, educational programmes have
commanded more enthusiasm. No other means of
transmitting knowledge broadly whether by text, the
classroom lecture or discussion or magazine article would
seem nearly
effective as television and radio, which allow a single
teacher to address thousands of people.
c) Entertainment Programmes: Not all broadcast
programming is serious or of vital social concern. A great
number of hours are set aside simply for entertainment and
these are the hours, which build the popularity of
broadcast media and win as well as hold the audience.

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d) Children Programme: No area of television
programming is more susceptible to public
criticism than that of children programmes
e) News Programmes: News programmers are
essential part of programming for any radio or
television station. The broadcast of news in an
activity, in which practically every broadcasting
organization engages. News operations range
from large scale undertakings involving news
editors, film crews and special reporters.

14. Financing for Non-Broadcast Media
The system of funding and allocation of finance
relates to other administrative structures, and
the library cannot operate in isolation. Budgets
have, to relate to the wider and long term
educational planning both within the school
and the authority. Current changes in the
legislation which affect the financing and
financial control of schools will affect internal
financial organization.

15. Objectives of the collection Development
Policy
To provide guidance to the staff responsible
for the development and resources of the
Instructional Resource Centre Ideneoy
collections.
 To inform the Faculty of education
community and IRC elienta of the scope of the
centre’s collection and organizing collection
development objectives.

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 To provide information which will serve in a
planning tool for the centre is administration and
unsure to the budgetary allocations process.
 To ensure that the curricles collection relates to
and supports the faculty of education’s programs.
To arriod daphecation of perchases made for the
James A Gidssam Library Education collection
with the exprices of the Hamsiltors campus
locations.

17. Assessing the Operations
Assessing the operation is very crucial stage. In order to check whether
the objectives have been achieved, assessing the operation is
essential.
The exploitation of materials becomes increasingly
important as all resources have to be fully utilized as finance
becomes tighter. Any programmes which improve the pupils'
understanding of information skills must be based within the
curriculum and be cooperative in approach. A library skills
programme produced in isolation is of little value. Details, levels,
tactics and materials used will vary from school to school, but the
basic principles of the full use of resources remains the same, so that
they are fully maximized intellectually and personally for the
institution, the subject and the individual pupil, as well as
economically.

18. Question/ Answer
THE END
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