Pizza Hut is an American restaurant chain that offers pizza and other dishes like pasta and wings. It has over 6,000 locations in the US and 5,139 internationally. The company was founded in 1958 in Kansas and uses a multi-product strategy, selling different types and sizes of pizza. It employs a high/low pricing strategy and distributes products through delivery, dine-in, and online ordering. Pizza Hut promotes through television, print media, and offers. It focuses on clean environments, well-trained staff, and transparent food preparation processes.

1. MARKETING MIX OF PIZZA HUT
BY
B.SAIPRAKASH

2. INTRODUCTION
Pizza Hut is an American restaurant chain and international franchise that offers different
styles of pizza along with side dishes including salad,pasta, buffalo wings, breadsticks,
and garlic bread.
Corporately known as Pizza Hut, Inc., it is a subsidiary of Yum! Brands, Inc., the world's
largest restaurant company
As of 2012, there were more than 6,000 Pizza Hut restaurants in the United States, and
more than 5,139 store locations in 94 other countries and territories around the world
Pizza Hut was founded on June 15, 1958 by brothers Dan and Frank Carney in their
hometown of Wichita, Kansas. When a friend suggested opening a pizza parlor—then a
rarity they agreed that the idea could prove successful, and they borrowed $600 from their
mother to start a business with partner John Bender. Renting a small building at 503 South
Bluff in downtown Wichita and purchasing secondhand equipment to make pizzas, the
Carneys and Bender opened the first Pizza Hut restaurant; on opening night, they gave
pizza away to encourage community interest. A year later, in 1959, Pizza Hut was
incorporated in Kansas, and Dick Hassur opened the first franchise unit in Topeka.
COPMPANY LOGO

3. 7 P’s OF MARKETING MIX OF PIZZA HUT.
 PRODUCT
 PRICE
 PLACE
 PROMOTION
 PEOPLE
 PHYSICAL EVIDENCE
 PROCESS MANAGEMENT
 PRODUCT
Product Scope of Pizza Hut - Pizza Hut follows a “multiple product strategy” as
pizza hut not only sell pizzas, but also deals in a variety of other product. Such as
appetizers, beverages, desserts, pasta. Pizza Hut mainly sells 4 types of pizzas
with 3 sizes, namely small, Regular and Large. Those are
Pan Pizzas,
Stuffed Crust Pizzas,
Sausage Crust Pizzas,

4. Thin Crust Pizzas,
Twisted Crust pizza
 PRICE
Pizza Hut has successfully used the high/low pricing strategy when setting the retail
price of its products. The meals are less expensive comparatively to the single orders.
Pan Pizzas start at just Rs 65, which is probably among the lowest in the world.
Pizza Hut follows “A High/Low Pricing”(“Price Skimming”)strategy as far as its new
product are concerned where it fixes the price higher than its competitors and then
gradually lowers the price below the competitor’s prices. The high/low pricing strategy
has several advantages for Pizza Hut. Used to create excitement. Set high price initially
to send a signal that its products are best in quality and service offered in excellent.
Helps in segmenting the market as Pizza Hut can sell “the extreme pizza” to the
customers who wish to pay higher price as well as to the bargain hunters too.
Sometimes in face of competition either from pizza players or from its substitutes, Pizza
Hut has also reduced price by maintaining the same level of customer service and
quality.

5.  PLACE
Pizza Hut uses three different methods of places its products directly to the market. The
first method of distribution used by Pizza Hut is delivery. Customers can call Pizza Hut
ahead of time, place an order, and the order is delivered to the customers home.
Another method of distribution is for customers to dine-in. Customers can go to the
nearest Pizza Hut. The third method of distribution is Online ordering. Customers can
now go on the Internet and place an order. The market coverage for "The Extreme" will
be nationwide. Customers all over the country will be able to order.
 PEOPLE
Pizza hut have trained employees with them.
All the employer who are working there are skilled employees.
They always appear clean and well groomed.
They maintain the customer and employee relationship in good manner. Deliver
consistent standards of hospitality.
Pizza hut have a standard uniform for their employers.
 PROCESS
The food manufacturing process at pizza hut is completely transparent.
The customers are invited to check the ingredients used in pizza .
Delivery on time or free next time.

6. Take away refined our carryout procedures to provide faster, more
efficient service rapidly expanded our delivery operations throughout the
country implementing combination operations.
 PROMOTION
For Consumer Promotion Pizza Hut uses television as a media to promote its brand. Its
advertisements are designed in a way that they can connect to the Indian crowd. It also
uses print media and come out with new promotional offers like Fresh pizza which
appealed to lot of people in the country.
Advertising
SalesPromotion
PublicRelations
Eventsand experiences
Coupons, Discounts.
 PHYSICAL EVIDENCE
Pizza hut are well designed and air-conditioned. They have a pleasing environment, nice
interior decoration which looks rich. Pizza hut focuses on neat and clean environment.
Pizza hut Staff believes that they are providing the superior quality to their every
customer.