Domino's Pizza is the second largest pizza chain in the United States with nearly 9,000 stores across 60 international markets and all 50 U.S. states. Domino's offers pizza, pasta, sandwiches, wings, and dessert items. In India, Domino's has experienced annual growth rates of nearly 50% for the past five years, making it the fastest growing market and outpacing the United States. Domino's currently has 500 stores in India and plans to increase that number by 100 in the current financial year. Domino's commands around 55% of the Rs. 1,800 crore pizza market in India.

1. Prestige Institute Of Management And
Research
Presentation on Domino’s Pizza
Presented by:
Asim Khatri

2. FAST FOOD
Fast food is the term given to food that is prepared and served very quickly, first
popularized in the 1950s in the United States. While any meal with low
preparation time can be considered fast food, typically the term refers to food
sold in a restaurant or store with preheated or precooked ingredients, and served
to the customer in a packaged form for take-out/take-away. Fast food restaurants
are traditionally separated by their ability to serve food via a drive-through. The
term "fast food" was recognized in a dictionary byMerriam–Webster in 1951.

3. INTRODUCTION TO DOMINO’S
Dominos Pizza, is an international pizza delivery corporation headquartered in
Michigan, United States Founded in 1960, Dominos is thesecond-largest pizza
chain in the United States and has nearly 9,000 corporate andfranchised stores in
60 international markets and all 50 U.S. states. The menufeatures pizza, pasta,
oven-baked sandwiches, wings, boneless chicken, salads,breadsticks, cheesesticks,
and a variety of dessert item.Domino´s pizza entered in the Spanish market in
2009, entering directly throughbuying all the Pizza Hut franchises, so in one quick
movement, Domino´s Pizza gained a significant market share in Spain.

4. PRODUCT OFFERINGS AT DOMINO’S

5. Strength
•More outlets even in smaller
towns.
•Less than 30 min. home
delivery.
•Low price.
•Excellent offers.
•Quick service in outlets.
Weakness
•Lack of variety.
•Lack of space in outlets.
•Ambiance not up to expectation.
Opportunity
•Growing fast-food market,scope
for expansion.
•Introduce more variety.
•Can make bigger outlets.
Threats
•Emergence of papa john’s-Worlds
pizza maker.
•Better quality and variety of
competitors.
SWOT ANALYSIS

6. Growth rate
Despite a palpable slowdown in the eating out industry across the globe, India has
emerged as the fastest growing market for Domino's, outpacing US, which is the
largest market for the pizza chain major across 73 countries where it has
presence. India recorded an annual growth rate of nearly 50% for Domino's for the
fifth consecutive year.
"India has been performing fabulously for us. We are seeing some pressure in
western Europe especially, where it has been a very tough economic year for us,"
Domino's executive vice president (international) Richard E Allison said. India,
which accounts for 5% of Domino's' global sales, is among the top five markets for
the US-based company. In terms of store counts too, India has registered the
highest growth among all other markets.
The brand added 75 stores in India in calendar year 2011 taking the total number
to 500. It is planning to increase the number by 100 in the current financial year.
The company, which currently competes with other food chains such as Pizza Hut
and Papa John's, commands around 55% share of the Rs 1,800 crore pizza industry
in the country.

7. Overall organized pizza
market
Home delivery segment
Others Domino’s Others Domino’s
MARKET SHARE OF DOMINO’S

8. BCG MATRIX

9. SUGGESTIONS
•Within the short term, Domino’s should focus on making more
coupons available to their customers.
•They could also offer specials for limited time.This would help
combat their tough competition as well as their declining sales.
•The company can also focus on improving their online ordering
procedures.
•They can add more variety in their menu with the changes in tastes
and preferences of their customers..