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Pizza Hut
Pizza Hut is an American restaurant chain that offers different styles of pizza, salad, pasta, wings and more. Founded in 1958 in Kansas, it now has over 6,000 locations in the US and over 5,000 internationally. Pizza Hut's mission is to be the best pizza for every occasion, and its vision is to make eating items easily available with minimum effort besides cost. It uses Porter's Five Forces model and follows a global strategy while acting locally.
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Pizza Hut
- 1. TOPIC:- PIZZA HUT GroupMembers : Aman Kapoor (144) Pritesh Chauhan (112) Avinash Avachar (104) Sandip Kavde (142) Shweta Kamble (141) Submitted To : Prof.
- 2. INDEX INTRODUCTION LOGOS HISTORY OBJECTIVE MISSION VISION PRODUCT LINE 4P‟s AND STRATEGY PORTERS FIVE FORCE MODEL CONCLUSION REFRENCES
- 3. INTRODUCTION Pizza Hut isan American restaurant chain and international Franchise that offers different styles of pizza along with side dishes including salad, pasta, buffalo wings, breadsticks, and garlic bread. Corporately known as Pizza Hut, Inc., it is a subsidiary of Yum! Brands, Inc., the world's largest restaurant company. As of 2012, there were more than 6,000 Pizza Hut restaurants in the United States, and more than 5,139 store locations in 94 other countries and territories around the world.
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- 5. HISTORY Pizza Hut wasfounded on June 15, 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. When a friend suggested opening a pizza parlor—then a rarity—they agreed that the idea could prove successful, and they borrowed $600 from their mother to start a business with partner John Bender. Renting a small building at 503 South Bluff in downtown Wichita and purchasing secondhand equipment to make pizzas, the Carneys and Bender opened the first Pizza Hut restaurant; on opening night, they gave pizza away to encourage community interest. A year later, in 1959, Pizza Hut was incorporated in Kansas, and Dick Hassur opened the first franchise unit in Topeka.
- 6. OBJECTIVE Our goalis to reach 85% recognition of the new product in our target market. As with all businesses, the most important goal of a company is to increase revenue and profits. Customer satisfaction is for most. Practice what we preach: integrity, ethics and open communication.
- 7. MISSION “To be thebest pizza for every pizza occasion” “ Alone we are delicious, Together we are YUM!” We are P.E.A.R.L.S PASSION for excellence in Doing everything. EXECUTE with positive energy and need. ACCOUNTABLE for growth in customer satisfaction. RECOGNIZE the achievement of others and have fun doing it. LISTEN and more importantly, respond to the voice of the customer.
- 8. VISION To makethe people know that for all the eating items they desire to eat can be made available in minimum time without our effort excluding money. To improve the well being of our customers, community and people connected to our enterprise. “RUN GREAT RESTURANTS”
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- 10. VEG & NON-VEG FAVOURTIESIGNATURE SUPREMECLASSIC
- 11. VEG FAVOURITE CLASSIC SIGNATURE SUPREME SIMPLY VEG VEGGIE CRUNCH SPICY VEGGIE Tandoori Paneer Veggie Lovers Country Feast Paneer Makhani PaneerEl Rancho Veggie Supreme Exotica MARGHERITA
- 12. NON-VEG CLASSIC FAVOURITE SIGNATURESUPREME Zesty Chicken Chicken Delight Fiery Chicken Corn „N‟ Chicken Chick „N‟ Chicken Chicken Italia Chicken Tikka Kadai Chicken Chicken Supreme Pepperoni
- 13. SOFT DRINKS Pepsi 7 up Mountaindew Coca-Cola Fanta Sprite Aquafinna
- 14. SALADS AND BEVERAGES MASALA LEMONADEGREEN APPLE MOJITO
- 15. APPETIZERS AND PASTAS GARLICBREAD GARLIC BREAD SPICY SUPREME CHEESE GARLIC EXOTIC GARLIC BREAD VEG BAKED PASTA NON-VEG BAKED PASTA
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- 17. DESSERTS CHOCO MOUSE CHOCOLATE CAKE MINICHEESE CAKE PLATTER CHOCO CHIP COOKIE SUNDAE
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- 19. PRICING STRATEGY Follows“PRICE SKIMMING” strategy for its new products. Follows “ONE-PRICE” strategy. Follows “VALUE PRICING” strategy.
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- 21. PLACE STRATEGY PizzaHut always follows the strategy of “THINK GLOBAL, ACT LOCAL”. Pizza Hut conducts a survey to know about the Geographic conditions, Political conditions, Legal framework and Commercial practices.
- 22. PORTER’S FIVE FORCEMODEL POTENTIAL ENTRANTS THREAT OF SUPPLIERS BARGAINING POWER THREAT OF SUBSTITUTES THREAT OF BUYERS BARGAINING POWER RIVALRY AMONG EXISTING PLAYERS
- 23. CONCLUSION Pizza Hut hasmany targets which it has achieve in a given period of time. The time- period is mostly a year. Therefore, in order to fulfill the targets different strategies are adopted by Pizza Hut. It can be concluded that these strategies have been successful and there is flexibility in the strategies, as they can be changed with the changes in the market conditions as well as the targets.
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