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Mkt pizza hut
- 2. Marketing Plan Topic: Pizza Hut (pēt'sə h^t) Members: » Muhammad Salman Zafar » Tariq » Awais Arshad » Hafiz Ali Raza
- 3. History • 1958 – Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas • 1972 - 1000 restaurants are open throughout the USA • 1973 - Pizza Hut went international • 1977 - PepsiCo bought Pizza Hut. • 1982 - JV between PepsiCo and Whitbread • 1997 - Pepsi Moved aside for Drinks and Tricon Global Came into being • 2002 - Tricon Global became YUM! Brands Inc. • 2006 – WB sold their share of the JV to Yum! • 2008 - Bought Godfather's Pizza in Ireland with 28 stores.
- 4. Introduction • Type: Wholly owned Subsidiary • Founded: Wichita, Kansas, USA, 1958 • Headquarter: Addison, Texas, USA • Founder: Dan and Frank Carney • CEO: David C. Novak • Slogan: NOW YOU ARE EATING • Employees 300,000+ • Parent: Yum! Brands since 1997 • Website: http://www.pizzahut.com http://www.pizzahut.net.pk
- 5. Fun Facts inPizza Hut History • Pizza hut are the world's largest user of cheese. Over the course of a summer it is estimated that Pizza hut uses a 100 million pounds of cheese. Pizza Hut uses more than 300 million pounds of cheese annually. • Pizza Hut purchases more than 3 percent of all cheese production in the United States , which requires a herd of about 170,000 dairy cows to produce it. • They also use 700.000.000 pounds of pepperoni and 525.000.000 pound of tomatoes in one year. • Gorbachev (the former president of the USSR) also played in a Pizza Hut commercial. • In 2001 Pizza Hut sponsored a pizza delivery to the international space station. • The oldest Pizza Hut that is still functional is in Wichita, Kansas.
- 6. Mission Statement “To be the best pizza for every pizza occasion” “ Alone we are delicious, Together we are YUM!” We are P.E.A.R.L.S PASSION for excellence in Doing everything EXECUTE with positive energy and need ACCOUNTABLE for growth in customer satisfaction RECOGNIZE the achievement of others and have fun doing it LISTEN and more importantly, respond to the voice of the customer.
- 7. Competitors Globally Locally Shakey Pizza since 1959 McDonalds Domino Pizza KFC Pizza Ville – Canada Fry Chicks Little Caesar's Smart Chicks Pizza INN Kings & Queens Pizza Parlour
- 8. SWOT Analysis Strengths Good Quality Food Weaknesses Brand familiarity Opportunities ISO Certified Threats Good Service Full service restaurant as well as delivery services Birthday Parties
- 9. SWOT Analysis Strengths Parking Facilities Weaknesses Advertisings are very less Opportunities Still Fewer Outlets Threats No Social Welfare Mostly Western than Eastern
- 10. SWOT Analysis Strengths More outlets should be open Weaknesses Broad Sitting Area Opportunities More attractive Environment Threats Attractive Offers should be introduced Diversify in Products for Taste as McDonalds Ordering Online System
- 11. SWOT Analysis Strengths Competitors Entrance in Pakistan: Weaknesses As Dominos (Low cost than Pizza Hut) trying to open in Karachi Opportunities Little Caesar's Expanding from India: Threats Who is famous for offering large quantities of pizza for less money? Social factors as a Western ORG Instant Fast Food Packets Ethnic Foods
- 12. Marketing Strategy •Pizza Hut’s Says: We want to satisfy our customer by offering them “The Best”. • Be C.H.A.M.P.S (Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed) • You will Find 3F’s at Pizza Hut ( Fun, Friendly and Familiarity)
- 13. Market Share PizzaHut Others Domeno
- 14. Segmentation “Identifying portions inmarket different from one another.” The Segments, Pizza Hut is working on, are • Higher Income • Dual Career Families • Age 12-30 Years
- 15. Types of Segments •Geographic segmentation – Localize products, advertising, promotion and sales efforts to fit the needs of the individual areas and cities e.g. Products and Promotion in India about Cow Meat etc. • Psychographic segmentation – Dividing the market into different groups based on social class, life style or personality characteristics e.g. Choosing Prices for Products as 999 OR 899
- 16. Targeting • Target market: – Target market is X and Y generation – Generation with a "spend now, pay later" attitude • College graduates: Spending habits of college freshmen also indicates a high percentage of money being spent on non-essential items
- 17. Positioning • Pizzahut has done their positioning in the target market by keeping in view two basic factors: – Quality – Frequency • Worldwide and in Pakistan, Pizza Hut has come to become synonymous with the ‘Best pizzas under one roof‘ • Crew members 'customer mania‘ which makes Customers Unique dining experience. e.g. Service
- 18. Marketing Mix Product Variety: Large Variety of Taste Price e.g. Cheesy Bites, Stuffed Crust, Hand- Promotion Tossed, Thin 'N Crispy, Bigfoot etc... Place Quality: A large number of Market share is with Pizza Hut Only Because of their High Quality Pizza
- 19. Marketing Mix Product Pizza hut is using Market Skimming Price Strategy. Price Promotion Low price for meal and expensive for just one Place Coupons Worldwide and Gift Card in Developed Countries Charging Method in Pakistan Price x 16% Tax e.g. For a Pizza of 999 you will Pay Rs. 1149
- 20. Marketing Mix Product Spends approximately Rs 1M-1.2 M on advertising annually using a Media mix Price Promotion Advertising through • Bill Boards Place • TV Ads • News Papers Personal Selling Visit to School & Colleges Sales Promotion (Discounts) Pizza Hut offers annually an "All you can eat" in the Holy month of Ramadan.
- 21. Marketing Mix Product Having 34,000 outlets in 100 Countries Price In Pakistan 38 outlets in 9 Cities Promotion Sport Arena’s, Major Airports & Place Shopping Mall Channel: Selling through Take In, Dine in, Home Delivery
- 22.