Pizza Hut is the world's largest pizza chain with over 6000 restaurants in the US and 5139 stores across 94 countries. As a self-selection retailer, customers can choose their items with employee assistance. Pizza Hut targets males and females aged 18-55, families with children, college students, young professionals, and middle to high income consumers with busy lifestyles. It positions itself based on product differentiation using attributes like its signature hot pizza. Pizza Hut employs a marketing mix strategy including standardized products, high initial pricing followed by gradual price decreases, promotions through advertising, and locations worldwide.