Formed in 1886 as the California Perfume Company, Avon evolved into the world's largest direct seller of beauty products. It has over 6.5 million representatives who sell Avon's portfolio of makeup, skincare, jewelry and other products to 300 million customers annually. Avon utilizes a direct selling model conducted primarily by women representatives and has annual global sales of over $10 billion. It focuses on women's fulfillment and empowerment through its business activities and the philanthropic work of the Avon Foundation.
This is an analysis on Apple's Financial condition in 2013 where there's an excess cash and recommendation on how to do financial decision based on the condition.
International Business Strategy_AVON_ReportHungyu Lai
International Business Strategy
An international business strategy analysis report based on the assumption of the Avon company case
Researched and Presented in UCI IBOM class
L'oreal is a well-known Brand and Shampoo product category is a mature category. This ppt highlights how L'oreal can come up with new marketing strategies to give a boost to their revenue growth in a mature product category. We have used some analytical marketing models along with some innovative idea to come up with this strategy.
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
This is an analysis on Apple's Financial condition in 2013 where there's an excess cash and recommendation on how to do financial decision based on the condition.
International Business Strategy_AVON_ReportHungyu Lai
International Business Strategy
An international business strategy analysis report based on the assumption of the Avon company case
Researched and Presented in UCI IBOM class
L'oreal is a well-known Brand and Shampoo product category is a mature category. This ppt highlights how L'oreal can come up with new marketing strategies to give a boost to their revenue growth in a mature product category. We have used some analytical marketing models along with some innovative idea to come up with this strategy.
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
N BBDO organizes an unforgettable Q8 birthday party!
On behalf of Q8’s 25th Anniversary N BBDO organized an unforgettable party. The first day of the event all retired employers were welcome. The second day all present employers could enjoy the party.
The venue ‘Waagnatie’ in Antwerp was divided into two different areas: a conference- and animation area and a lounge area with catering. Both days enjoyed fulltime animation from pixel painter Christof Breidenich. By the end of the day each employer could take with him a unique piece of the Q8 pixel painting.
Noi di Eni in questo
2017 abbiamo preso un impegno che
ci sta particolarmente a cuore: dialogare
con il territorio ancor di più e meglio di quanto
abbiamo fatto finora.
2013 Edelman Global Entertainment Study - BrazilEdelman
Edelman’s Global Entertainment Study highlights the importance and prevalence of entertainment in people’s daily lives, and how technology has enabled its consumption and sharing on a global basis. Now in its seventh year, the study, co-commissioned by Edelman and MATTER and fielded by Edelman Berland, has expanded beyond the U.S. and U.K. to include Brazil, China, Germany, India, Korea and Turkey. Here you will find the results focused on the Brazilian market.
Avon Products, Inc. is reviewed by TheBestCompanys.com (TBC) in the multi-level marketing industry. TBC breaks down general facts about Avon, information about a starting representative, what to know before joining, their support system, and how to sign-up. For more information visit the actual review on http://thebestcompanys.com/mlm/companies/avon
Edward F. T. Charfauros, inspiring author, assists fellow students with their presentation for a successful grade. He also blogs upon his own inspiring blog, where you'll discover life changing stuff. Sign up for his blog by sending him an email~
Copyright 2013 Edward F. T. Charfauros. Reference, www.YourBlogorResume.net.
The ageing population gives chance to upsell to consumers as they look for more progressive skincare. Our holistic approach provides a chance for women in their 50’s to be in perfect harmony between their inside and outside beauty.
This holistic approach fits their confucianism values. They believe that the outside beauty reflects the inner beauty.
Moreover the tech-savy aspect of consumers has largely influenced the way they shop, and it does not only concern young generations. Thanks to Korea world’s best IT infrastructure with exceptionally wide use of high-speed Internet and smartphones consumers can be easily reached.
As strategy director, I was responsible for leading a team of six people in devising a research-backed strategic plan for a comprehensive marketing campaign.
I wrote over 90% of the content and organized the layout for pages 3 through 6, but did not take part in the overall design or production of the plans book.
Dove beauty bar in china assignment help by No1AssignmentHelpAndrew Robert
There are a wide range of areas in China at different levels of refinement.
Additionally, similarly as there isn't just a single market entry methodology in China, there is more than one sort of purchaser in China.
Presentation
By Ashley Neo & JungHyuk Hong
[email protected][email protected]
INDEX
Introduction
The Brand
The Product
The Issues
Our Plan
Market Forces
Summary
01
02
03
04
05
01 BACKGROUND OF AXE
Mission Statement
“From the moment they wake up and get ready to the end of
a night out, AXE is there to give guys the confidence to look,
smell and feel their best.”
Axe Brand, Mission Statement.
Introduction
Known as Lynx in the United Kingdom, Ireland, Australia and New Zealand due to trademarking problems.
Male grooming Products
First conceived in France in 1983 by Unilever, a multinational consumer goods company from Anglo-Dutch roots.
Products
AXE is deodorant for men, sold by Unilever.
It was ranked top three best men’s deodorants in 2015 by the Men’s Health online magazine.
It is global brand that has presence in Europe, America and Australia.
Its target market is young men but has increased its reach more mature adults.
The products of AXE deodorant reduces body odor and increases freshness, especially when one fails to take a shower. AXE is in the form of a dry spray.
02 MARKET FORCE
Market Forces
Deodorant market has a steady growth and is fairly saturated.
The target market is constant because it targets mainly children reaching puberty.
Competition exists on value of the product and ability to fight odor thus increased price.
Deodorant industry in the US is dominated by Unilever.
Sales grew by 9% in 2015, hitting US$ 1.3 billion.
Market Force
Competition
Most of these are very fairly big brands and would offer competition to Unilever and its products.
They included:
Effects of Market Forces
AXE is compliant to FDA regulations because deodorants are categorized as drugs.
There has been increased push for organic products due to concerns of environmental effects of cosmetics.
Consumers have raised questions over health implications of using deodorants.
Customers are skeptical about sprays, which has not worked well in the US market.
The entrance of new players in the sector has led to the need to intensify marketing and improve product value to customers.
03 THE ISSUE
The Issue
Issue Identification
The Deodorant market targets young people around the age of puberty.
AXE has introduced brands that target more mature adults.
As of 2015, the population of Manhattan was dominated by people aged between 20 an 39 years.
12.1% are aged 25 and 29 years, who form the highest proportion of the population, followed by the people aged between 30 and 34 years who make up for 10.6%. Ages 35 to 39 years rank third with 8.0% of the population.
The proportion between men and women are almost equal
With a deodorant that can attract more mature adult men, there is potential in Manhattan.
This would need a clear marketing strategy since the population is objective, informed and would make choices carefully.
04 OUR PLAN
Plan
The strategies .
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2. Formed by David McConnell in 1886 as the California
Perfume Company.
Name changed to Avon in 1939.
100 products including perfumes, low-cost home
and beauty products and personal care items like
toothbrushes.
World’s largest seller of beauty products.
5th largest beauty company overall with annual sales
of $5 billion.
2.8 million sales reps worldwide and .5 million in US.
2
3. Vision & MISSION
Vision
To be the company that best understands and satisfies
the product, service and self-fulfillment needs of
women -
GLOBALLY
MISSION
The Global Beauty Leader
The Women's Choice for Buying
The Premier Direct Seller
The Largest Women's Foundation
3
5. Avon’s Global Ambassador
Reese Witherspoon
Avon’s Global Ambassador and Honorary Chairperson
of the Avon Foundation for Women
5
6. Avon as a Distribution Channel:
The Power of Direct Selling
6.5 million representatives
300 million customers
1 billion brochures annually
6
7. $1 Billion a Day
Avon is the
largest
micro-lender
in the world
7
8. Sales force
Over $10 billion in sales
World’s largest direct seller
Fortune 300 company
Represented in over 100 countries
90+% brand awareness in most major
markets
North
CEE
America
$1.6B
$2.2B
15%
20%
WEMEA
China
$.2B
2%
Asia Pacific
$1.5B
Listed among the top 100 brands in
BusinessWeek for almost a decade
Latin America
$.8B
14%
7%
$4.6B
42%
Sells four lipsticks every second
World leader in high-tech anti-aging
skin care.
More products carry the Avon name
than any other brand in the world.
8
9. Selling Process
Direct selling by women sales representative.
The leadership program allowed a rep to earn additional
money by encouraging other women to become Avon
Sales representative.
The Beauty Advisor Program
Avon ran 26 two week selling campaigns
Full color brochure featuring the products available for
sale.
On an avg. each customer on a representative’s list
ordered $20 worth of products per campaign
Avon provided 100% satisfaction guarantee.
9
10. Marketing Strategies
Mission of the company was to provide
exciting and lucrative career opportunities
for women
Avon Worldwide Fund for Women’s health
Annual Avon Breast Cancer 3-Day Walk
Spent very little on traditional advertising
According to a survey, 70% consumers
buy Avon through a representative.
10
11. Other Strategies
Product innovation : Rapid, due to intense competition and
product innovation
Differentiated Products: Products are differentiated through
features, which tailored to specific needs.
Internet ( Online selling):
One of the most important drivers of change is the use of
internet therefore the companies are focusing online selling in
order to success in the personal care industry.
They are offering online samples and trials, tips, advisories for
beauty.
Customer Preference:
The consumer buying habit is changing due to which the
companies have to analyze the market constantly and develop
new products according to the culture and the needs of specific
customers.
11
12. Avon’s Research and Development
Avon is the leader in the newest and most effective products through our
commitment to research and development.
Here, the science of beauty is combined with social conscience:
Avon’s dedication to the safety and effectiveness of our products is
legendary.
Our $100 Million Global Research and Development Center in Suffern, NY
introduces cutting-edge products.
With 300 scientists and technicians, it utilizes the highest technology of
any research facility in the industry.
In late 2011, a second R&D facility will open in Avon Shanghai.
12
14. Award Winning Products…
Cosmopolitan
Beauty Award
Award Winner 2010:
• Advance Techniques
Frizz Control Lotus Shield
2010 Fragrance
of the Year:
• Patrick Dempsey 2
Allure Editors Choice
Award 2010:
• ANEW Clinical Advanced
Retexturizing Peel
Self Healthy
Beauty Award 2010:
• Smooth Minerals
Lipstick
Edison Innovation
Award Winner 2011:
• Advance Techniques
Frizz Control Lotus Shield
Redbook
Award Winner 2011:
• ANEW Platinum Cleanser
SELF
Award Winner 2011:
• Healthy Makeup
Liquid Foundation
2011 New Celebrity
Fragrance of the Year
Award Winner:
• Outspoken by Fergie
Self Healthy
Beauty Award 2011:
• Healthy Makeup Liquid
Foundation
2011 Fragrance of the
Year Men’s Broad Appeal
and Best Packaging Men’s
Broad Appeal:
• Herve Leger Homme
14
15. …Consistently Featured in the Press
Global Impressions from 2010 for Four Avon Products
1.4 billion impressions globally and counting…
15
16. Improving the lives of Women Globally
The Avon Foundation for Women, the world’s largest corporate-affiliated philanthropy focused on issues
that matter most to women, was founded in 1955 to improve the lives of women. Through 2010, Avon
global philanthropy has raised and awarded more than $800 million in more than 50 countries for causes
most important to women.
Today, Avon philanthropy focuses its funding on:
The Avon Breast Cancer Crusade
Reducing domestic and gender violence through the Speak Out Against Domestic Violence program
Providing support for relief and recovery efforts in times of major natural disasters and emergencies
Boston
Moscow
Brazil
San Francisco
San Salvador
Beijing
16
17. Avon Hello Green Tomorrow
Avon Hello Green Tomorrow has two core missions: to be internally authentic with our environmental stewardship across
the business, and to engage our global network to drive green mobilization and behavior.
The Hello Green Tomorrow fundraising and mobilization program launched in 2010, with over 50 countries joining the
effort to help end deforestation. Nearly $3 million has been generated to date to help restore the critically endangered
Atlantic Rain Forest in South America and tropical forests of Indonesia.
There are two recent policies that address key areas of the Hello Green Tomorrow mission:
• As a significant user of paper, Avon is in a position to influence the supply and demand. The Avon Paper Promise set
Avon policies and goals in 2010 to protect forests and reduce demands. Avon’s goals include the commitment to purchase
100% of its paper from certified and or post-consumer recycled content sources within ten years. Currently, 74% of Avon’s
brochure paper meets these commitments.
• The Avon Green Building Promise codifies Avon's commitment to green buildings. Under the formalized policy,
all significant new or retrofitted Avon buildings will be constructed to green standards, targeting at least a LEED "Green"
certification. To date, Avon green buildings include headquarters in the UK and US (New York), distribution centers in
Brazil, Colombia and Ohio, and the new R&D Center in Shanghai, China.
17