Vodafone marketing mix

1. Group no # 1B
GROUP MEMBERS
MUHAMMAD Ali
RAZA
KAMIL FAROOQ
FATIMA AKRAM

2. CASE STUDY
OF

3. • The network, known as Racal Vodafone, was 80% owned by
Racal.
• Vodafone launched on 1 January 1985. December 1986,
Racal Electronics bought out the minority shareholders of
Vodafone for GB£110 million.
• 1991, Racal Telecom was demerged from Racal Electronics as
Vodafone Group.

5. INTRODUCTION
• VODAFONE Is derived from the word Voice Data
Fone.
• World’s largest mobile telecommunication
community.
• A UK based company.
• 1st largest telecommunication company by
revenue.
• 2nd largest company in subscribers.
• 30 countries and partner with networks in over
40 more.

6. Features & Services
• At Vodafone, we believe we can help
to build sustainable future by
delivering products and services that
enables positive economic ,social and
environmental outcomes through out
the world. 3G
Network
360
Cheap Vodafone Mobile
VODAFONE connect
phones LIVE!! card
Web
box
Emergency
call

7. Essentials of Marketing
Effective marketing key to high visibility
Vodafone has to be highly visible as
{ the brand to buy}

8. Vodafone
Marketing Mix
Price
Product Place
Vodafone
Marketing
mix
Promotion

9. Product
• Features and benefits of a good or
service
Place
• Where the good or service can be
bought
Price
• The cost of the good or service
Promotion
• How customer are made aware of
good or services

10. Product
• Product with different features provide
customers with opportunities to chat to
play games send and receive pictures
sms , information about
traveling, sporting events video
messages.
• Vodafone live! Provides on the movie
info

11. Place
• Vodafone UK operates 300 of its own
stores.
• Independent retailers
• Customers are able to see and handle
products they are considering buying

12. Price
• Product and services accessible to as many people
as possible, from young to high powered business
man.
• Offer various price structure to suit different
customers.
• Monthly price plans are available as well as prepay
option.
• Vodafone UK gives NECTAR reward points for every
£ 1 spent on calls, text messages, pictures and
ringtones.

13. Promotion
• VODAFONE work with icons like
Manchester United DAVID BECKHAM,MCLAREN to
communicate its brand value.
• Advertising on TV, on billboards and in other media
outlets reaches large audience and spread brand image
effectively.
• Stores have special offers to attract customers
• VODAFONE store its staff all project the brand image
• VODAFONE actively develops good public by sending
press releases to national news papers and magazine to
explain new products and ideas

14. Why DAVID BECKHAM??
For PROMOTION
• BECKHAM a legendary footballer but is that all??
• No! he is also a fashion icon and a caring family guy
• Remained Captain of English team Wow!!! Lots of fan
• Fan’s love to adopt what their celebrity adopts
• The overall image that attracted VODAFONE to him
• As he appeals to many females because of his lifestyle
and fashion icon.
• The synergy is clear

15. The MARKET CAMPAIGN
• Supporting the Campaign of VODAFONE by
Beckham
• Beckham being Reminded “to buy eggs”
• “Send it like Beckham”
•Promotion of VODAFONE LIVE!!

16. Market Research
•High profile campaign are a gamble,
•Customers were asked what they remember of the
campaign by showing posters and ad’s
•Answer was Beckham’s ad remind them of
VODAFONE LIVE!! That’s what a company needs.
•This is known as RECALL in Marketing Industry.
•Due to Beckham people are able to
recall the advertisement without
promoting
•High Awareness Index

17. New Marketing Strategies
• Attractive brand like MCLAREN for Promotion
• Zoo Zoo ad’s are a new way to promote Vodafone and
to attract customers
• New products and services
• Online promotion
• Australian Cricket team and Vodafone

18. Glossary
• A.R.P.U [average revenue per user]
• Brand Migration [taking brand in new territory]
• Improve Margins [Difference between sales and
cost of generating those sales]

19. Conclusion
• We can conclude that then main thing which helps
Vodafone is its marketing strategies.
• According to them marketing helps Vodafone to
Humanize its brand in the eye of its stakeholders.
• Sponsor ship with Celebrities like Beckham, Brands
like McLaren and teams like Australia helps to
promote Vodafone and its products.
• As success depend on both remaining high profile
and in public eye.

20. ? Discussions ?
Q WHAT MAKES VODAFONE UNIQUE?
• Anticipating the customers need.
• Unique Marketing strategies
• Unique product and services such as Vodafone live!!

21. Q Describe Vodafone brand
.
value?
•Vodafone works with icons like David
Beckham to communicate brand value
•They also made contract with McLaren f1
team to brand their value

22. Q May other celebrities be as well appropriate to
communicate these values?
• Other celebrities will only attract certain
community people towards the brand
• Vodafone needed an overall perfect person
suited for this task Which was Backhem not
other on could do it

23. Q Key point in Vodafone success is to build and strengthen
customer relation ship. How this is carried out?
• By anticipating the customers need
• Vodafone provides what a customer need from them
• And what they will provide to their customers in near
future

24. THANK YOU