Domino's Pizza is the world's second largest pizza chain with over 9,000 stores across 60 countries. Founded in 1960 in Michigan, Domino's focuses on home delivery and has a network of over 300 stores in India. Key products include pizzas, breadsticks, pastas and wings. Domino's emphasizes a vision of being the best pizza delivery company through its mission of consistently delighting customers with great tasting food and friendly service. The company utilizes a hub-and-spoke distribution model and focuses on intensive online and mobile ordering to drive growth.
PPT on Marketing Strategies of Domino's(Best Ever PPT)Vibhor Agarwal
History
Journey
LOGO Story
Positioning Strategies
Products
4ps
Articles
Dominos fun Facts
Analysis
Reports
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mail me vibhoragarwal718@gmail.com
PPT on Marketing Strategies of Domino's(Best Ever PPT)Vibhor Agarwal
History
Journey
LOGO Story
Positioning Strategies
Products
4ps
Articles
Dominos fun Facts
Analysis
Reports
and much more
Follow Like Share
for download
mail me vibhoragarwal718@gmail.com
Domino's Pizza, Inc. (simply known as Domino's) is an American pizza restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park (the campus being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan.Founded in 1960, Domino's is the second-largest franchised pizza chain in the United States (after Pizza Hut) and the largest worldwide, with 12,530 locations, in 81 countries.
Domino's Pizza Inc. is a large American pizza restaurant chain founded in 1960.Rajat_upmanyu
The corporation is headquartered at the Domino's Farms Office Park in Ann Arbor, Michigan, United States.
History:
In 1960, Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza store at 301 West Cross Street in Ypsilanti, Michigan, near Eastern Michigan University. The deal was secured by a $500 down payment, and the brothers borrowed $900 to pay for the store. The brothers planned to split the work hours evenly, but James didn't want to quit his job as a full-time postman to keep up with the demands of the new business. Within eight months, James traded his half of the business to Tom for the Volkswagen Beetle they used for pizza deliveries. By 1965, Tom Monaghan had purchased two additional pizzerias; he now had a total of three locations in the same county. Monaghan wanted the stores to share the same branding, but the original owner forbade him from using the DomiNick's name. One day an employee returned from a pizza delivery and suggested the name Domino's. Monaghan immediately loved the idea and officially renamed the business Domino's Pizza, Inc. in 1965.
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
Presentation describes you some relevant facts about Domino's.
To know more on the Domino's products and Services visit https://www.dominos.qa/pages/order/menu.jsp#/menu/category/all/
Domino's Pizza, Inc. (simply known as Domino's) is an American pizza restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park (the campus being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan.Founded in 1960, Domino's is the second-largest franchised pizza chain in the United States (after Pizza Hut) and the largest worldwide, with 12,530 locations, in 81 countries.
Domino's Pizza Inc. is a large American pizza restaurant chain founded in 1960.Rajat_upmanyu
The corporation is headquartered at the Domino's Farms Office Park in Ann Arbor, Michigan, United States.
History:
In 1960, Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza store at 301 West Cross Street in Ypsilanti, Michigan, near Eastern Michigan University. The deal was secured by a $500 down payment, and the brothers borrowed $900 to pay for the store. The brothers planned to split the work hours evenly, but James didn't want to quit his job as a full-time postman to keep up with the demands of the new business. Within eight months, James traded his half of the business to Tom for the Volkswagen Beetle they used for pizza deliveries. By 1965, Tom Monaghan had purchased two additional pizzerias; he now had a total of three locations in the same county. Monaghan wanted the stores to share the same branding, but the original owner forbade him from using the DomiNick's name. One day an employee returned from a pizza delivery and suggested the name Domino's. Monaghan immediately loved the idea and officially renamed the business Domino's Pizza, Inc. in 1965.
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
Presentation describes you some relevant facts about Domino's.
To know more on the Domino's products and Services visit https://www.dominos.qa/pages/order/menu.jsp#/menu/category/all/
Pizza hut india is one of the best pizza provider pizza hut india offering great deals and great offers on this festive season so keep enjoying keep loving pizza hut
Comprehensive analysis of marketing strategies of domino'sSahiba Khurana
The presentation is based on the study and analysis of marketing strategies of a well known pizza chain-Domino's.
It also gives short term recommendations.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Ethnobotany and Ethnopharmacology:
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Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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2. OVERVIEW OF DOMINOS
Domino's Pizza
Type Public Company (NYSE)
Industry Restaurants
Founded Ypsilanti, Michigan,
United States
(June 10, 1960)
Headquarters Ann Arbor, Michigan,
United States
Area served Worldwide
Key people Tom Monaghan, Founder
J. Patrick Doyle, CEO
Products Pizza, Breadsticks, Pasta, Chicken
Wings, Desserts.
Revenue $2.225 billion USD (2011)
Employees 1,45,000
Website www.dominos.com
3. About Domino’s Pizza
• Founded in 1960 by Tom Monaghan
• Second largest Pizza chain in US
• 9000 corporate and franchised stores across 60 nations. And 306 stores in
INDIA.
• Domino’s outlet in India opened in 1996
• Jubilant Food Works Limited, a Jubilant Bhartia Group company holds the
Master Franchise rights for India, Nepal, Sri Lanka and Bangladesh
• Revenue
– 70 % from home deliveries
– 30 % from OTC sales
4. About Domino’s Pizza
• Entered India in 1996 through a franchise agreement with Vam
Bhartia Corp.
• First outlet was opened in Delhi.
• Domino's had the largest network in the fast food segment in India-
with 101 outlets across 40 cities.
5. Vision & Mission @ DOMINO’S
VISION
“Exceptional people on a mission to be the best pizza delivery company
in the world”
MISSION
“Domino’s Pizza is the Pizza specialist who consistently delights the
customer with great taste and choices in pizza with friendly,
courteous team members providing prompt, safe delivery service”
9. Distribution @ Domino’s
Dough balls processed
HUB AND SPOKE
from wheat are sent to Frozen food sent at -18
MODEL with
retail outlets in deg Celsius
commissaries as hubs
refrigerated trucks
10. Inventory Management @
DOMINO’S
ITEM SHELF LIFE
Dough ball 5 days
Mexican Wrap Base 3-4 days
Cheese Dip 4-5 days
Seasoning and Toppings 4-5 days
Onion, Tomato, Capsicum 5 days
Cheese Blend 4-5 days
11. Production Process @ DOMINO’S
• Pizza Base • 470
prepared • Seasoning Fahrenheit
Makeline Oven
Dough
Table • Cheese blend • Topping • Capacity of 5
applied pizzas at a
time
12. Characteristics Of Services
@ Domino’s
•Intangibility: It is impossible for the service users to taste, feel, see, smell or
possess a service before they buy it.
•Heterogeneity: People based services are susceptible to heterogeneity, or
variation in quality.
•Perish ability: Unused service capacity of one time period cannot be stored for
use in future time periods.
•Inseparability: The production of a service cannot be separated from its
consumption by customers. Services are produced and consumed
simultaneously
13. Customer Service
Making
Belief that all Everyone is
improvement
Continuous meaningful expected to
through team
improvement at ideas are good give
work and
its base and must be suggestions on
employee
implemented regular basis
empowerment
15. COMPETITION
• Dominos compete against regional and local companies as well as
®
national chains, Pizza Hut and Papa John’s .
• We generally compete on the basis of product quality, location,
image, service and price.
• We also compete on a broader scale with quick service and other
international, national, regional and local restaurants.
• In addition, the overall food service industry in particular are
intensely competitive with respect to product quality, price,
service, convenience and concept.
• The industry is often affected by changes in consumer tastes,
economic conditions, demographic trends and consumers’
disposable income.
16. INTERNAL MARKETING EXTERNAL MARKETING
• Young and enthusiastic team. • Home delivery specialist.
• Dominos bring out the 'WOW' effect.
• Domino's vision.
• Domino's serve its customers on time.
• Bonus scheme incorporating profit.
• Every order is hand-made.
• What's up Dominos session
INTERACTIVE MARKETING
• Dominos promises their customers safe and friendly
services free of cost.
• E home delivery.
• Domino's heat wave.
• Domino's Pizza strives to be the best pizza delivery
company in the world.
• Delivers more than just hot pizzas.
17. 7P’S OF DOMINO’S
• 7Ps –
• Product
• Price
• Promotion
• 4 Place
• 5 People
• 6 Process
• 7 Physical Environment
Traditional 4Ps extended to encompass growth of service
industry
18. PRODUCT @ Domino’s
• The very brand name ―Domino's adds value to the products
available in the store.
• The quality and the hygiene of the pizzas and the other add-ons are
taken care of by the company or the franchisees by way of training to
the employees.
• Domino's also takes pride on the innovation of many new products
and ideas.
19. Double Decadence • Virtual Store @ Domino’s
• Double Decadence is created when two • To make take home pizza ordering more
thin and crispy dough bases are convenient for the customers.
sandwiched together with a layer of
creamy cheese and herb sauce. • Domino's has designed an online service
which features the customers' favorites.
• The pizza is then topped with vine ripened
tomato sauce, mozzarella cheese and the • When the order online option is selected,
customers; choice of toppings. the customer is taken to the order form.
• Domino's Heat wave Bag: • And the customers has to enter the phone
number and e-mail address has to be
• Domino's Heat wave hot bag was entered.
introduced in the year 1998. The Hot bags
contain a heating mechanism that is • The customer can select the pizza and the
warmed by using electromagnetic energy. size of it and also the customer has the
option to create his/her own pizza and
• This technology keeps the pizza oven-hot then pay for the food either online using a
during the delivery. debit or a credit card or to opt for paying
the amount to the person who delivers the
20.
21. PRICE @ Domino’s
• General perception prevails that pizza prices are expensive and cannot be afforded
by many, but Domino's pizza prices will make you think twice about that statement.
• Domino's also provide lots of offers and deals that give your much discounted pizza
prices.
• First off, customers can get Pizza mania pizzas for prices as low as Rs. 39/- which no
other pizza chain offers in the country.
• The regular size Simply Veg pizzas start from Rs. 60/- onwards and they have pizzas
up to around Rs. 500/- .
• Domino's caters to all price ranges so that customers can always find a pizza price
that fits their pocket.
22.
23.
24. PHYSICAL EVIDENCE @ DOMINO’S
• Logo
• Simple Parking space
• Good Infrastructure
• Use of Modern Technology Equipments.
• Clean and Friendly Services.
25. PROCESS @ DOMINO’S
• Self service system.
• Hungry Hotline Facility.
• Keep in mind the health and hygiene.
• Domino's Pizza India also boasts about its commitment to serve its
customers on time by implementing the "30 MINUTES OR FREE" service
commitment.
• Domino's constantly strives to develop products that suit the tastes of its
customers,
• Domino's believes strongly in the strategy of 'Think Local and Act Regional'.
26. PEOPLE @ DOMINO’S
• Recruiting young, enthusiastic and dedicated employees.
• Appropriately trained for delivering the service.
• Personality development and grooming sessions.
• Provide them with various facilities such as medical help,
consultation, traveling facilities, perks and bonuses.
• Team members are recognized and rewarded based on
ability and merit for their contributions
27. PLACE @ DOMINO’S
• Domino's Pizza stores are established in almost 50 countries and they have
got more than 8,000 stores worldwide.
• The Domino's stores are centrally located and in a manner convenient for
the people to walk in and also convenient for the deliverers to do their job.
• The distribution channel followed by the company is mostly through
takeaways, telephone ordering and online ordering.
• The pizzas are delivered by way of scooters at their door step.
• In order to maintain the quality of the pizzas, they are carried in a heat
wave bag so that they can deliver hot and tasty pizzas to their customers
28. PROMOTION @ Domino’s
• Pizza Order Discount: Domino's offers its customers a number of discount and
other promotions on purchasing Domino's pizza.
• Dominos start providing coke/fanta/sprite as per their contract with Coca Cola
Limited.
• Dominos started pizzas mania which start from Rs 39 and we get the toping
according to our choice.
• Web coupons available at web site www.dominos.co.in
• Discounting coupons are being provided with every item purchased.
• New schemes at regular interval of time according to the taste of the INDIAN
customer