Pizza Hut has adapted its culture and menu offerings to local tastes in different countries around the world. In many Muslim-majority nations, Pizza Hut serves only halal food options and avoids pork-based toppings. In India, vegetarian pizzas are popular and beef is not used due to Hindu beliefs. Menu items also incorporate local cuisines, like chicken tikka and paneer in India. Pizza Hut tailors its marketing and restaurants to each region to best serve local cultural preferences.