SlideShare a Scribd company logo
customer satisfaction
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GOVINDA KR. SHARMA
GOPAL KR. SHARMA
Content
About Dominos & History
Methodology
Questionnaires and data Analysis
Findings and Recommendations
Conclusion
About Domino’s
 Type:- Public Company
 Industry:- Restaurants
 Area Served:-Worldwide
 Founder:-Ypsilani, Michigan United State
1960
 Products:-Pizza, Breadstick Pasta,
Chicken Wings
 Revenue:-$265Million USD 2013
 Employees:-145000
VISION
The vision of Domino’s pizza is being the
number one in pizza and the number one
in people
MISSION
The mission of Domino’s pizza is mainly
based on sell more pizza and have fun
VALUES
Treat people as you’d like to be treated
Produce the best for less
Measure Manage and share what’s important
Set the bar high, train and never stop learning
Methodology
In our survey we used
Primary data,
Mailing
Internet through Google
Observation Method
 Interviewing
Preparation Of Quiestionnaire
Questionnaire and Dataanalysis
Q.No.1
Difficulties In placing Order
Sales
Agree
Disagree
Nither agree nor
Disagree
Q.No.2
 Domino’s First choice over other Pizzas
Brands
Agree
Disagree
Nither agree nor
disagree
Q.No.3
 Domino’s for its “30 minutes nahi
to free” campaign.
agree
disagree
nither agree nor
disagree
Q. No. 4
Product value for money
Good
Satisfactory
Moderate
Q.No.5
Rate the Staff (Behaviour)
Very Good
Good
Nither good Nor bad
STRENGTH
Largest world wide pizza chain
Quick service
Large menu selection
Efficient supply chain
Leader in online and mobile
app
WEAKNESS
Serves high calorie , high fat
food
High employee turnover
Decreasing domestic sales
OPPORTUNITY
Improve efficiency
Improve home delivery service
THREAT
Changing trend towards
healthier lifestyle
Increase in labor and food
prices
SWOT
FindingsandRecommendation
 Maintain consistency in Taste &
Quality
 Include more item in product line
 Include more promotional &
Advertising measures.
 It should give customized waiter
service instead of self service.
 They should make cheese free pizza’s
 It gives cold drinks which have more
ice compare to Cold Drinks
Conclusion
o Domino’s is also providing it’s
customer a well facility & Comfortable
ambience
o It maintains consistency in taste and
quality
o Prices are affordable & it continuously
introducing value for money
o Domino’s is preferred over pizza hut,
McDonald’s and KFC
o Finally, Domino’s is growing fastly by
THANK YOU….!!

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Customer Satisfaction on Domino's Pizza’

  • 2.
  • 3. Content About Dominos & History Methodology Questionnaires and data Analysis Findings and Recommendations Conclusion
  • 4. About Domino’s  Type:- Public Company  Industry:- Restaurants  Area Served:-Worldwide  Founder:-Ypsilani, Michigan United State 1960  Products:-Pizza, Breadstick Pasta, Chicken Wings  Revenue:-$265Million USD 2013  Employees:-145000
  • 5. VISION The vision of Domino’s pizza is being the number one in pizza and the number one in people MISSION The mission of Domino’s pizza is mainly based on sell more pizza and have fun VALUES Treat people as you’d like to be treated Produce the best for less Measure Manage and share what’s important Set the bar high, train and never stop learning
  • 6.
  • 7. Methodology In our survey we used Primary data, Mailing Internet through Google Observation Method  Interviewing Preparation Of Quiestionnaire
  • 8. Questionnaire and Dataanalysis Q.No.1 Difficulties In placing Order Sales Agree Disagree Nither agree nor Disagree
  • 9. Q.No.2  Domino’s First choice over other Pizzas Brands Agree Disagree Nither agree nor disagree
  • 10. Q.No.3  Domino’s for its “30 minutes nahi to free” campaign. agree disagree nither agree nor disagree
  • 11. Q. No. 4 Product value for money Good Satisfactory Moderate
  • 12. Q.No.5 Rate the Staff (Behaviour) Very Good Good Nither good Nor bad
  • 13. STRENGTH Largest world wide pizza chain Quick service Large menu selection Efficient supply chain Leader in online and mobile app WEAKNESS Serves high calorie , high fat food High employee turnover Decreasing domestic sales OPPORTUNITY Improve efficiency Improve home delivery service THREAT Changing trend towards healthier lifestyle Increase in labor and food prices SWOT
  • 14. FindingsandRecommendation  Maintain consistency in Taste & Quality  Include more item in product line  Include more promotional & Advertising measures.  It should give customized waiter service instead of self service.  They should make cheese free pizza’s  It gives cold drinks which have more ice compare to Cold Drinks
  • 15. Conclusion o Domino’s is also providing it’s customer a well facility & Comfortable ambience o It maintains consistency in taste and quality o Prices are affordable & it continuously introducing value for money o Domino’s is preferred over pizza hut, McDonald’s and KFC o Finally, Domino’s is growing fastly by
  • 16.