Domino's Pizza was founded in 1960 by Tom Monaghan in Michigan. It grew to become the largest pizza chain in the world through franchising and innovations like pizza delivery tracking. In 1998, Monaghan retired and sold 93% of Domino's to Bain Capital. Today Domino's has a worldwide presence and remains the leader in the pizza delivery industry through new products, marketing strategies, and digital ordering options.

2. Menu

3. History
In 1960, Tom Monaghan, along with his brother James,
bought “DomiNick’s” Pizza in Ypsilanti, Michigan, for
$500, which he borrowed and with a down payment of
$75.
The next year, Tom traded his brother a Volkswagen
Beetle for his half of the company share.
As sole owner of the company, Monaghan renamed the
business Domino's Pizza, Inc. in 1965.
In 1967, the first Domino's Pizza franchise store opened
in Ypsilanti.
Bankruptcy would have been easier but it
wasn’t in my vocabulary.
-Tom Monaghan, Founder of Domino’s

4. Conti…
On May 12, 1983, Domino's opened its first international
store, in Winnipeg, Canada.
In 1998, after 38 years of ownership, Domino's Pizza
founder Tom Monaghan announced his retirement and
sold 93 percent of the company to Bain Capital Inc. for
about $1 billion.
Domino’s
Headquarte
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5. Franchise Chain
Domino’s Pizza Inc.
(the brand owner)
Domino’s Pizza Group Ltd
(master franchise)
Domino’s UK & IRL Plc. Jubilant Food Works Ltd Domino's Pizza Enterprises
(Previously
Domino’s Pizza India Ltd)
Australia
South
India Korea
Nepal New
Sri Lanka Zealand
Banglades France
h Belgium
Netherlands
Principality

6. Domino’s in India
Prior to Sep 24, 30th Sep, 2011
2009, the company
was known as
Domino’s Pizza India
Limited
Jubilant Food Works
Limited holds the
Master Franchisee
Rights thereafter
First store in India in
January 1996, at
New Delhi

7. Vision
" Exceptional people
on a mission
to be the best pizza
delivery company
in the world "

8. Mission

9. Logo
From inception,
Domino’s logo contained
three dots which was Tom
Monaghan’s original vision.
• Their sights were firmly
set on
1. Building a dynasty of
three locations
2. Monopolizing pizza
delivery
3. Develop a triangulation
delivery strategy in a

10. Products Offered
Pizzas
Sandwiches
Chicken wings
Pasta
Desserts

11. Domino’s Ahmadabad Menu

12. Marketing Strategies
Market follower strategy (initially)
Product, one of the four Ps of the marketing mix, is an
area where the market leader continues to influence
Domino’s.
“Competition forces change the Market Followers”
First change to the product offering after three decades
In 1989, introduced a deep-dish pizza.
New Product to the menu- An answer to a competing
products
After that Continuous Marketing focus on PRODUCT
UPGRADES

13. Four Cs vs. Four Ps
of Marketing Mix
Domino’s Pizza has leveraged Most companies concentrate on
he four Cs or Consumer’s Viewpoint the four Ps that are the cornerstone of
n every new product and promotion. many marketing strategies

14. Innovative Marketing Move
Started in 1973
Later reduced to $3 off in the mid 1980s
In 1992, Indiana woman was killed by a Domino's
delivery driver, her family sued the company and
Domino’s paid the family $2.8 million
In another 1993 lawsuit, a woman who was injured
when a Domino's delivery driver ran a red light and
collided with her vehicle, the woman was awarded $15
million
The guarantee was dropped that same year
But in India, guarantee continued.

15. Service Innovation
Coupons
Tracker
Although not the market leader in world, Domino’s
Pizza is recognized as the leader of innovation.
-Doyle, CEO of Domino’s

16. Promotion Medium
“Hard work,
Television
Persistence,
Internet (Social Networks) and
Games thinking
Sponsorships outside the
Charity pizza box
have been
Domino’s
formula for
success”

19. Tell-Us-What-You-Think Marketing
Strategy
The brave souls at Domino’s are posting
a stream of online order comments about the company on a
massive billboard in New York City’s Time Square.

20. Avoid the Noid Game
• A computer game was
released in 1989 called
Avoid the Noid.
• Object: To deliver a pizza
within a half-hour time limit
• On May 4, 2011, the 25th
Birthday of the Noid is
celebrated with a video
game "The Noid's Super
Pizza Shootout“ honor to
"Avoid the Noid”

21. Domino's sponsored CART's Doug
Shierson Racing and the team won the
1990 Indianapolis 500.
In 2003, become the "Official Pizza of
NASCAR( a racing event)”
Sponsored Michael Waltrip Racing
during the 2007 season in the NASCAR
Sprint Cup Series.
Briefly seen in the 1990 film Teenage
Mutant Ninja Turtles.
From 1998 to 2008 the company
provided funding for the American
cartoon sitcom "The Simpsons”.

22. In 2001, a two-year national
partnership with the Make-A-Wish
Foundation of America.
Distributed more than 12,000 pizzas
to relief workers following the
September 11 attacks on the World
Trade Center and The Pentagon.
Donated $350,000 to the American
Red Cross' disaster relief effort.
Domino's began its current
partnership with St. Jude Children's
Research Hospital, participating in
the hospital's "Thanks and Giving"
campaign since it began in 2004,
raising more than $1.3 million in
2006.

23. Ordering ways
Telephone
Order online
Mobile & Tablet App

24. Telephone
HAPPINESS HELPLINE
68886888

25. Online
Ordering
represents a
significant
portion of
Domino’s
sales

26. Sales from apps are
approaching $140
million per year, or
about 5 percent of
Domino’s top line

27. Market Share in India
Others Domino’s Others Domino’s
35% 65%
50% 50%
Overall organized Pizza Market Home delivery segment

28. Strengths Weaknesses
> Worldwide presence > Experienced a decline in
> Leader in pizza delivery their
industry store sales
> Strong brand image
> Strong network with its
franchisees
SWOT
Analysis
Threats
> Competition of the pizza
delivery
Opportunities
industry
> Growth opportunities in India
> Increase in health
and China awareness
> Services on mobile devices > Increase of labor and food
prices

29.  