Pizza hut pdf

Darshan N. Karani | MBA - LSCM
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Pizza Hut
Darshan N. Karani | MBA - LSCM | 12/12/2017

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GROUP MEMBERS
Darshan Karani
Jogita Manjarekar
Arjun Suganthan
Anandhu PS

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INDEX
Sr.
No.
Particulars Page
No.
1 History 4
2 International / Quick Service Competitors 5
3 Competitors in India 7
4 Market Share 9
5 Unique Selling Point (USP) 11
6 SWOT Analysis 11
7 Product Range 13
8 Logistic / Supply Chain of the Company 14
9 Customer Service 15
10 Performance Appraisal System 16
11 If I was the Owner… 19

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HISTORY
Pizza Hut was founded in June 1958 by two Wichita State
University students, brothers Dan and Frank Carney, as a single
location in Wichita, Kansas. PepsiCo acquired Pizza Hut in
November of 1977.
Before closing in 2015, the oldest continuously operating Pizza Hut
was in Manhattan, Kansas, in a shopping and tavern district known
as Aggieville near Kansas State University. The first Pizza Hut
restaurant east of the Mississippi River opened in Athens, Ohio in
1966 by Lawrence Berberick and Gary Meyers.
Pizza Hut's international presence includes Canada and Mexico in
North America, India (not in the Pizza Hut division, but in the Yum!
India division), Bangladesh, Pakistan, Australia, New Zealand,
United Kingdom, Sweden, Norway, Finland, Spain, Turkey, South
Africa, Honduras, Costa Rica, El Salvador, Guatemala, Colombia,
Venezuela, Chile, Brazil, Peru, Ecuador, and Nicaragua, and its Asian
presence includes Japan, Saudi Arabia, the United Arab Emirates,
Qatar, the Philippines, Vietnam, Thailand, Malaysia, Singapore,
Indonesia, Brunei Darussalam, China (not in Pizza Hut division, but
in the Yum! China Division), Hong Kong, South Korea, Myanmar,
and Macau. Pizza Hut was one of the first American franchises to
open in Iraq.
The company announced a rebrand that began on November 19,
2014. The rebrand was an effort to increase sales, which dropped in
the previous two years. The menu was expanded to introduce
various items such as crust flavors and eleven new specialty pizzas.
Work uniforms for employees were also refreshed. In 2017, Pizza Hut
was listed by UK-based company Richtopia at number 24 in the list
of 200 Most Influential Brands in the World.

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INTERNATIONAL / QUICK
SERVICE PROVIDERS
Little Caesars
I came, I saw, I bought a pizza. Little Caesar Enterprises operates and
franchises more than 2,500 Little Caesars carryout pizza restaurants
throughout the US and in about ten other countries. The chain offers
a variety of original and deep-dish pizzas along with cheese bread,
salads, and sandwiches. While some stores are stand-alone units,
many Little Caesars locations can be found in strip malls and other
high-traffic areas; the units typically do not offer dine-in seating.
About 80% of the chain's outlets are run by franchisees. Little
Caesars was founded in 1959 by the Ilitch family, who also control a
sports and entertainment empire through Ilitch Holdings.
Domino’s Pizza
This company knows the rules of the pizza delivery game. Domino's
Pizza runs the world's #2 pizza chain (behind YUM! Brands' Pizza
Hut division), with more than 14,000 delivery locations in about 85
countries. (The chain includes more than 5,300 stores throughout
the US.) Domino's menu features several different styles of pizza
with a wide array of topping options, as well as additional items such
as bread sticks, cheese bread, and chicken wings. Its stores are
principally delivery locations and generally do not have any dine-in
seating. The company owns and operates more than 390 locations in
the US, while the rest are franchised.
Pizza Express

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Pizza Express is a restaurant group with over 470 restaurants
across the United Kingdom and 100 overseas in Europe, Hong Kong,
China, India and the Middle East. It was founded in 1965 by Peter
Boizot. In July 2014 the group was sold to the China-based private
equity firm Hony Capital in a deal worth £900 million ($1.54 billion).
Pizza Express celebrated its 50th birthday in 2015.

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COMPETITORS IN INDIA
McDonald's
It was founded in 1940 as a restaurant operated by Richard and
Maurice McDonald, in San Bernardino, California, USA. They
rechristened their business as a hamburger stand. The first time a
McDonald's franchise used the Golden Arches logo was in 1953 at
the opening of Phoenix, Arizona, USA. In 1955, Ray Kroc, a
businessman, joined the company as a franchise agent and
proceeded to purchase the chain from the McDonald brothers.
McDonald's had it's original headquarters in Oak Brook, Illinois, but
has approved plans to move its global headquarters to Chicago by
2018.
Smokin Joe’s
It is an Indian chain of pizzerias headquartered in Mumbai, India. It
was founded in 1993 by Parsi entrepreneurs. Smokin' Joe's currently
operates in number of cities in India. It has 58 stores throughout
India.
KFC
KFC, until 1991 known as Kentucky Fried Chicken,[4] is an
American fast food restaurant chain that specializes in fried
chicken. Headquartered in Louisville, Kentucky, it is the world's
second largest restaurant chain (as measured by sales)
after McDonald's, with almost 20,000 locations globally in 123
countries and territories as of December 2015. The chain is a

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subsidiary of Yum! Brands, a restaurant company that also owns
the Pizza Hut and Taco Bell chains.
Subway
Subway is a privately held American fast food
restaurant franchise that primarily purveys submarine
sandwiches (subs) and salads. Subway is one of the fastest-
growing franchises in the world and, as of June 2017, has
approximately 45,000 stores located in more than 100 countries.
More than half of the stores are located in the United States. It is
the largest single-brand restaurant chain and the largest restaurant
operator in the world.
Papa John’s
Papa John's Pizza is an American restaurant franchise company.
It runs the third largest take-out and pizza delivery restaurant
chaining the United States, with headquarters in Jeffersontown,
Kentucky, a suburb of Louisville.
Taco Bell
Taco Bell is an American chain of fast-food restaurants based
in Irvine, California. A subsidiary of Yum! Brands, Inc., they serve a
variety of Tex-Mex foods,
including tacos, burritos, quesadillas, nachos, other specialty
items, and a variety of "value menu" items. Taco Bell serves more
than 2 billion customers each year at 7,000 restaurants, more than
80 percent of which are owned and operated by independent
franchisees and licensees.
Joey’s Pizza
Joey’s Pizza is located in Mumbai in Andheri & Malad. They serve
the best pizzas at a very reasonable rate. Here you will get Half pizza
of your choice.

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MARKET SHARE
Pizza Hut is an American restaurant chain and international
franchise known for Italian-American cuisine including pizza and
pasta as well as side dishes and desserts. The company has over
15,000 locations worldwide as of 2015, and is a subsidiary of Yum!
Brands, Inc., one of the world’s largest restaurant companies.
Pizza Hut is an American restaurant chain. In India Pizza Hut
operates as not in the Pizza Hut division, but in the Yum! India
division. Pizza Hut entered India in 1996 with a USP of “dining
experience”. To penetrate the market, Pizza Hut redefined their
recipes to suit the Indian tastes.
Pizza Hut belongs to Restaurants and fast-food retail sector.
Demand (Revenue in Rupees):
2013-2014: Rs.711 crore
2014-2015: Rs.742 crore
2015-2016: Rs.830 crore (approx.)
The percentage increase of revenues is high as Pizza Hut has opened
100 new outlets across India. But there isn’t any steep rise as their
competitors are also opening new outlets and expanding their
businesses.
Demand of fast food sector:
2013-2014: $2.11 billion
2014-2015: $2.14 billion
2015-2016: $2.13 billion
There is a decline in demand in the year 2016 because food prices are
increasing.
Market Share: Pizza Hut’s market share is 27%
Pizza Hut’s market share is decreasing since 2010 as there are new

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entrants in India in this sector and its direct competitor – Dominos
is expanding and indirect competitors such as McDonalds, KFC, etc.
are investing and growing rapidly.
Reasons for increase/decrease in demand and market share of the
firm
Pizza Hut sells pizzas, pastas, garlic bread and other fast food items.
But it has positioned itself as a dining restaurant and not a fast food
restaurant. It has a lot of competitors and the fast food market in
India is growing very rapidly. Pizza Hut has opened 100 new outlets,
its revenue has increased. But its market share has not increased in
the ratio of it increase in revenues and the reason for this is the
competitors have expanded their businesses and there are many new
entrants in this sector. To face the increasing competition, Pizza Hut
will expand their business in tier II and tier III cities. The dining
chain is also bulking up its menu. Soon, it will add 15 different pizzas
to its menu, inspired from regional cuisines and flavors from around
the country.

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UNIQUE SELLING POINT
Pizza provides good service, good ambiance and fresh & tasty pizzas.
SWOT Analysis
Strength
1. Pizza Hut is a huge popular brand name and high brand loyalty.
2. Innovative range of pizzas under one roof provided by Pizza Hut.
3. Hygienic food preparation and quick service.
4. Sound financial situation and international turnover of the brand.
5. Pizza Hut has good advertising and marketing through TVCs,
print, online ads and OOH media.
6. Over 15,000 franchises around the world which also provide
excellent home delivery.
7. More than 150,000+ people are employed with Pizza Hut.
8. Apart from pizzas, it also offers pastas, wings etc.
9. Pizza Hut has involved in sponsorship of events, sports teams,
movies etc.
Weakness
1. Franchise management and service quality is a massive challenge.
2. Many options for customers means high brand switching and
limited market share for Pizza Hut.

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Opportunities
1. New Pizzas & food preparations with different flavors can
help Pizza Hut grow.
2. Venture more into home delivery.
3. Pizza Hut can venture into newer markets.
Threats
1. Threat from competition can decline the market share for Pizza
Hut.
2. Health conscious people avoiding pizzas.
3. The rising prices of special ingredients like cheese, used in
pizzas.
4. Constant vigilance of food regulatory bodies can affect
operations of Pizza Hut.

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PRODUCT RANGE
1. Pizza
2. Pasta
3. Chicken Wings
4. Garlic Bread
5. Tandoori Pocket Paneer
6. Garlic Dip
7. Combos
8. Soft Drinks
9. Red Bull
10.Choco Truffle Cake
11. Choco Volcano Cake

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LOGISTICS OF COMPANY
Direct Suppliers
 Pepsi
 Cremica Group (Buns)
Indirect Suppliers
 Meat Market : Chicken From Brazil.
 Vegetable Market : Potatoes from Australia.
 Sauce Companies
Cold Chain Logistics
 Snowman frozen foods provides cold storage facilities.
 16 warehouses and 110 trucks.
 Equipped with Carrier & Thermo King Transport temperature
control units.
 Cold Storage capacity is between 100 tonnes – 1200 tonnes.

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CUSTOMER SERVICE
Pizza Hut for the first time in the History introduced ‘Pizza Hut Customer
Satisfaction’ hotline.
Managers with the weekly feedback from their customer’s pizza hut
hoped the feedback would strengthen operations within the control of
each restaurant manager.
They offer variety of local dishes according to demand and liking of
customers for loyalty purpose.

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PERFORMANCE APPRAISAL
You can use suggestions below to make performance appraisal for Pizza
hut team member. You should that the appraisal depends on appraisal
method (ref 11 methods of performance appraisal), appraisal form (ref top
20 performance appraisal forms) and appraisal system.
1. Employee Details
• Employee Name
• Review Period
• Position
• Date of joining
• Department
• Review Date
• Line Manager
2. Work performance of Pizza hut team member
How to identify work performance of Pizza hut team member?
• Setting up KRA, duties, responsibilities.
• Identify weight point of each KRA/duty/responsibility.
Using the 4-point scale below, please assess your employee performance
in the following areas:
• 4 – Performance was always successful, consistent and respectable and
at times clearly superior and exceeding standards.
• 3.5 – Performance was at most times clearly superior and exceeding
standards.
• 3 – Performance was successful, consistent, and respectable in every

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regard with few exceptions.
• 2.5 – Performance at times was inconsistent and did not meet
standards.
• 2 – Performance at most times was inconsistent and did not always
meet standards.
• 1 – Performance was overall unsuccessful and unacceptable with regard
to expectations and the requirements of the position.
Then, you can create a table with columns: No, KRAs, weight,
performance score, descriptions.
3. Job objectives of Pizza hut team member
List the objectives you set out for your staff (Pizza hut team member) to
achieve in the past 12 months (or the period covered by this appraisal)
with the measures or standards agreed – against each comment on
achievement or otherwise, with reasons where appropriate.
Score the performance against each objective (1-3 = poor, 4-6 =
satisfactory, 7-9 = good, 10 = excellent):
Then you create a table with columns: No – Objectives –
Measure/standard - Score - Comment
4. Job competencies
Discuss and agree the skills, capabilities and experience required for
competence in current role, and if appropriate, for readiness to progress
to the next role or roles.
Using the 4 point scale below, fill up the following table:
• 4 – Exceeds expectations
• 3.5 – Somewhat Exceeds Expectations
• 3 – Meets expectations
• 2.5 – Somewhat meets expectations
• 2 – Less than expectations

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• 1.5 – Somewhat less than expectations
• 1 – Inadequately short of expectations 4
5. Career development of Pizza hut team member
Discuss and agree (as far as is possible, given budgetary, availability and
authorisation considerations) the training and development support to be
given to help the appraisee meet the agreed objectives above.
6. Overall rating of Pizza hut team member:
• Exceptional
• Strong
• Fully Competent
• Continued Development
• Poor
• New to Position
Other comments:
7. Signatures
Name of Manager
Designation
Signature
Date
Appraisal acceptable to Employee: Yes / No Date
Signature
Pizza hut team member’s Signature
Comments, if any
New Title (if applicable)
Date

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If I WAS THE OWNER…
• I would have focused more on Advertisements.
• Will decrease variety seeking buying behavior.
• Will offer membership / discount cards for loyal customer.
• Start sponsoring events.
• Will provide board games at every outlet to attract more
customers.

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THANK YOU

Pizza hut pdf

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