This document summarizes a presentation about Pizza Hut's success in India and challenges faced. It outlines Pizza Hut's history and introduction to India. Pizza Hut uses strategies like customizing menus to local flavors and focusing on innovation. While it faces high costs and supply chain challenges, Pizza Hut captures 27% of India's eating-out market share. The conclusion emphasizes Pizza Hut's focus on wide availability and being the first pizza chain to offer fully vegetarian restaurants in India.
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THIS POWERPOINT SLIDE IS SHOWING A COMPARISON BETWEEN TWO FMCG GIANTS i.e. PIZZA HUT & DOMINOS. IN THIS BASIC DIFFERENTIAL ANALYSIS IS GIVEN BASED ON THE DATA AVAILABLE ON INTERNET(OFFICIAL SITES OF BOTH & ETC)
Domino's Pizza, Inc. (simply known as Domino's) is an American pizza restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park (the campus being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan.Founded in 1960, Domino's is the second-largest franchised pizza chain in the United States (after Pizza Hut) and the largest worldwide, with 12,530 locations, in 81 countries.
Marketing Research Pizza Hut & Dominos
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about products for high growth
THIS POWERPOINT SLIDE IS SHOWING A COMPARISON BETWEEN TWO FMCG GIANTS i.e. PIZZA HUT & DOMINOS. IN THIS BASIC DIFFERENTIAL ANALYSIS IS GIVEN BASED ON THE DATA AVAILABLE ON INTERNET(OFFICIAL SITES OF BOTH & ETC)
Domino's Pizza, Inc. (simply known as Domino's) is an American pizza restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park (the campus being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan.Founded in 1960, Domino's is the second-largest franchised pizza chain in the United States (after Pizza Hut) and the largest worldwide, with 12,530 locations, in 81 countries.
Marketing Research Pizza Hut & Dominos
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about products for high growth
Marketing research project conducted for Pizza Hut Pakistan as part of MBA Marketing Research course final project.
Main objective to determine whether to continue deals menu, reduce it or expand it. Secondary Objective was to do a Usage and Attitude Study and a Consumer Satisfaction Survey.
Pizza Hut Curitiba e Santa Catarina - Análise de caseRoger Machado
Pesquisa de mercado para empresa Pizza Hut, franquiado Curitiba, Blumenau e Florianópolis.
Este material foi desenvolvido e produzido em grupo para matéria de Comportamento de Consumo e Pesquisa de Mercado do Curso de Tecnologia em Produção Multimídia da FAE Curitiba.
Por Roger Machado, Andrey Souza, Denise Araújo, Jéssica Louise e Arthur Biava.
Creation and Development of a Mobile application for Domino’s Pizza España
Domino’s Pizza España will upgrade the ordering system through implementing a new
mobile application, starting at one franchise located in Valencia (Spain).
This project will facilitate the take of orders through mobile devices (iPhone, iPod touch
and iPad), which will help Domino’s Pizza customers to make orders through its mobile phones providing them various benefits.
Moreover, this project continues the strategy that it is been implementing in the US market, where they have carried a similar project in order to satisfy the customer needs as well as exploiting the opportunities of new technologies.
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PPT de apresentação do Trabalho de Conclusão do Curso (TCC) de Publicidade e Propaganda para o cliente Pizza Hut - Universidade Cruzeiro do Sul, 2011.
Premiado como 2º Melhor Projeto no 32ª Concurso Universitário na APP (Associação dos Profissionais de Propaganda), 2011.
Planejamento de mídia: William Loiola
Créditos: Diego Santos, Guilherme Ramalho, Érica Piai, Luciana Ribeiro e Pamela Lima.
Ano: 2011
PPT de apresentação do Trabalho de Conclusão do Curso (TCC) de Publicidade e Propaganda para o cliente Pizza Hut - Universidade Cruzeiro do Sul, 2011.
Premiado como 2º Melhor Projeto no 32ª Concurso Universitário na APP (Associação dos Profissionais de Propaganda), 2011.
Planejamento e Redação: Pamela Lima
Créditos: Diego Santos, Guilherme Ramalho, Érica Piai, Luciana Ribeiro e William Loiola.
Ano: 2011
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2. Agenda
• Overview
• Why Pizza Hut is Successful ?
• Challenges faced in India
• Competitor Analysis
• Conclusion
3. Overview
• Pizza Hut was founded in June 1958 by two University students, brothers Dan and
Frank Carney at Wichita, Kansas
• Internationally acclaimed fast food chains like KFC, McDonalds and Subway ,
Subsidiary of Yum Brands Inc.
• Pizza Hut incorporated the red roof into the logo to solidify the red roof as their
brand image .The design became symbolic of family dinners, post-game parties,
and late nights at the office all around the world
• Pizza Hut made its grand launch in India with a dine-in restaurant in Bangalore in
June 1996 and was the first international restaurant chain to enter this category and
can be credited with pioneering the pizza market in India.
4. Cont.
• By 1986, Pizza Hut’s leadership of the overall pizza market is being challenged by
Domino’s, a delivery-only chain.
• The delivery segment accounts for only 20% of the $12.7 billion pizza market, but
it is growing rapidly.
• A change in consumer preferences has led to the increased purchases in the delivery
segment.
• After years of resisting entry into the delivery segment for fear of cannibalizing its
existing eat-in restaurants, Pizza Hut has decided it is necessary to move into the
delivery segment.
.
5. Analysis between the two competitors
Pizza Hut
Strong brand image
Positioned pizza as cuisine to
experience with friends and family
Excellent quality
Redefining the recipes suiting the
local taste
Dinning Ambience
Relied upon dinning experience
Domino’s Pizza
Low price
Price range between 40-450
Quick service at outlets
Capitalized upon fast delivery
Excellent offers
Giving huge discount and coupons to
acquire customer
6. Why Pizza Hut is Successful ?
• Pizza Hut uses different strategies to reach their customers
Spent 60 million pounds to refresh their brand image and menu.
Add cocktail bars inside of restaurants in order to appeal to a younger clientele.
• Pizza Hut focuses on innovation
• Customized menu to incorporate local flavors
Think Global Act Local
• Competitive long-term strategy
Customer inflow shifted from Dine in to Delivery
• Pizza Hut managed their risk before investment
The forecast is based on the amount of customers and the average amount of money
customers will spend on each meal.
Also analyses for cost and profit, such as net margin, variable cost and fix cost.
7. Challenges faced in India
• High overhead costs due to large number of restaurants
• Constant need and assured supply for adequate manpower to run the outlets
(common problem to all operators in the sector)
• Challenges of solid supply chain system
• Ever-increasing real estate cost
• The quick service restaurants (QSR) are getting hit hard by the increase in
service tax that was announced
8. Conclusion
• Pizza Hut captures a 27 % market share of the eating-out market in India and with
over 70,000 footfalls per day across the country, it claims to provide diners with the
ideal place to build memories and relationships over delicious food
• Location: the most critical success factor for any hospitality business is “Location”.
Pizza hut does not aim to be a premium brand with selective distribution, instead it
aims to be make itself available anywhere and everywhere.Thus, pizza hut must
increase its Coverage
• Besides offering an extensive range of vegetarian pizzas, it was the first pizza chain
to open a 100% vegetarian restaurant in India in Surat and later in Ahmedabad and
Chowpatty, where it offers a Jain menu sans all root-based ingredients.