The document provides details about a proposed new fitness magazine called PULSE that is being created for the Northern Echo newspaper. The summary includes: 1) The magazine's target audience is males aged 17-24 in the Northern East of England. 2) Constraints from the client include avoiding explicit images and taboo language so the content is suitable for all ages. 3) A commercial viability section shows the estimated costs of 7,000 pounds and income of 50,000 pounds from advertising and sales, resulting in a net profit.