The document outlines a plan for a new psychology magazine targeted at 16-25 year olds. Key details include: - The magazine, called "The Mind", will focus on rarely discussed aspects of psychology related to relationships, health, and child development. - Extensive research was conducted on the target audience to identify stories and topics they would find relatable. - A budget and financial plan is presented, outlining costs for production and estimating advertising and sales revenue to be around $59,000, resulting in a net income of around $29,600. - The magazine will be 16 pages, printed on glossy paper and distributed to 20,000 readers through an established magazine distributor.

1. The Mind
Psychology Magazine
Rebecca Lamb

2. You, as the Northern Echo
have asked me to produce a
new magazine or newspaper
product. My product could be in
any style or genre but it must
be self financed through sales
or advertising. I must also
produce my magazine for a
specified audience segment
within the 16 to 25 age group.

3. To ensure that I am able to
meet the brief I have done
the following:
 Identify my target audience
 Carry out extensive research
 Identify a gap in the market
 Create stories that are
relatable to my target
audience.
I will have to make sure I
do not break the
following rules:
 No extreme language
 No extreme nudity
 No offensive content

4. I have decided to do a
Psychology magazine as I really
enjoyed learning about this
topic at AS Level and I believe
that there is a gap in the market
for a Psychology magazine that
introduces the topic to new
interests to Psychology and also
people that are interested in
ALL aspects of Psychology such
as relationships, health/medical
and children.

5. 15-24 years
Stylers

6. SECONDARY AUDIENCE
The secondary audience for my magazine will
include Northern Echo readers, parents and
siblings.
In order to avoid offence and ensure the
secondary audience are happy there will be…
- No colloquialism
- No inappropriate content
- No nudity

7. CONSTRAINTS – IPSO
The IPSO are an independent body that deals with
complaints from celebrities or ordinary people that
have been offended or embarrassed by the images or
articles as the IPSO deals with the editorial content of
the magazine and newspapers. The IPSO is a voluntary
body and is funded by the publishing industry. The
IPSO follow a 16-clause code of practise, which is seen
as rules, which journalists must stick too.
To ensure I do not break any of the codes I have
created 5 golden rules I must follow…

8. 1 I will make sure that informed consent is given before questioning, photographing or
publishing information about an individual.
2 I will be considerate and caring when discussing sensitive topics such as illness,
shock and grief.
3 I must ensure that all information about a topic, individual or organisation that is
published is accurate.
4 I will make sure that I have gained parent’s consent if I photograph their children
for my article or anyone under 16.
5 I will make sure that I do not harass anyone that I want to interview or take images of
for my article.

9. Not only does The Mind concentrate on the
social aspects of psychology including
romance, family and friendship, it dives
deep into the wellbeing of the target audience
focusing on both the mental and physical
health.

10. I briefed my idea which involved discussing design,
article ideas, target audience and the genre and gained
some feedback…
“People that don’t
do Psychology at A
Level will learn a lot
from this magazine”
“Interesting
but too
much facts
and
statistics”
“Good ideas, well spread out on two pages”

12. Bright colours
Active Layout
Young model
Variety of fonts
Use of shapes
Catchy sell lines
How it
affected
my
design:
Imagery
Fonts
Colours

14. Colourful
One main image
Active layout
Young model
‘How to’ steps
Different fonts
How it
affected my
design…
- Colours
- Design
- Fonts

17. ADVANTAGES
No gender biased
Colours match the article topic
Images link directly to the article
Extremely informative
DISADVANTAGES
Paragraphs are too long
Font is too boring for a younger audience
Kicker needs to be bigger
Header doesn’t stand out enough
Too much text on one side

18. ADVANTAGES
1ST person narrative creates a closer
tenor.
The header is in a good place.
Images link well with the topic of
the article.
People that don’t know anything
about Psychology learn a lot.
DISADVANTAGES
The text is too small to read.
Header ‘bubbles’ need to be
closer together.

19. • I will use 1st person narrative as I want a close relationship
with my readers from my 2nd mock up.
• I will also use the image from my 1st mock up as I think it
represents what my article is about by a glance at the images.
• I will use the colours light pink and light blue as it is not
gender biased and is also a good representation of the types
of colours children wear when they are babies.
• I will also use as much information as I did in both mock up’s
as my readers learned a lot from reading them especially
readers than don’t know a lot about Psychology.

20. THE MIND
-Instantly
connotes
Psychology.
-Easy to
remember.
-Quick to read.
-Memorable

21. THE MIND
•Discusses aspects of Psychology
that are rarely touched on in
magazines
•To build a relationship with my
readers
•To introduce Psychology to
people with a new interest in the
subject
•Not to stereotype any of the
readers

22. SF Old Republic

23. • Front Cover
• Contents
• Article 1: Anaesthetics
• Article 2: Child Development
• Article 3: Relationships

24. FRONT COVER
Images – active,
window to future self,
Layout –
professional, clear,
intriguing.
Fonts – capitalized,
clear, big, serif title,
san serif writing.
Colours – black,
white and red.

25. CONTENTS PAGE
Images – colourful,
bright, interesting,
intriguing.
Layout –
professional, clear,
explosive.
Font – clear, bold,
serif.
Colour – rule of
three (black, white,
hot pink)

26. ARTICLE DETAILS…
• ARTICLE 1: ANAESTHETICS
Images – splotches on
the page, colourful, close
up.
Layout – clear, breakout
boxes
Font – bold, capitalised,
san serif fonts
Colour – Black, white
and a range of blues from
dark to light.

27. ARTICLE DETAILS…
• ARTICLE 2: CHILD DEVELOPMENT
Images – cheerful, relatable, bright, active.
Layout – clear, breakout boxes, exciting.
Fonts – sans serif, bold, capitalised, italicised
Colour – black writing, light pink and light blue.

28. ARTICLE DETAILS…
• ARTICLE 3: RELATIONSHIPS
Images – windows
to future self, bright,
active.
Layout – explosive,
clear, intriguing
Font – sans serif,
bold, capitalised
Colour – reds,
pinks, bright

29. • 16 pages
• Paper size – A4
• Paper type – Gloss
• Price –
• 1/3 adverts
• Distribute 20, 000 copies
DISTRUBUTOR - GKML
•Distributes similar magazines such as Vogue and Elle.
•Well known.
•Supports educational yet entertaining magazines.

30. 20, 000 copies
16 pages
High quality paper

31. Journalist £35
Model
Makeup
assistant
Photographer
Researcher
Lighting
Assistant
£20
£22.50
£25
£25
£22.50
Layout
artist £15 an hour

32. Sales
Journalists - £280
Photographers - £200
Models - £270
Researchers - £100
Lighting Assistant - £180
Makeup Assistant - £180
Total Expenditure = £1210

33. Studio space
rental
Risk Assessment
Technical Support
Studio lighting
technical support
£350 for 20 hours
£50
£50

34. Sales
Studio Space Rental -
£350
Risk Assessment Technical
Support - £50
Studio lighting technical
support - £50
Total Expenditure = £1350

35. £6130.40

36. ADVERTISING PRICES
Pages Prices
Double page spread £1500
Full page £900
Half page £495
Quarter page £325
Prime Positions Prices
Inside Front £1275
Inside Back £1100
Outside Back £1350
Gate Foid £2750

37. Sales
1 x Back cover
1 x Inside front
3 x Full page
£1350
£1275
£2700
Total Expenditure = 5325

38. X £3.00
20, 000
60, 000
Cover Price
Sales estimate
Sales income

39. £65, 325

40. £59, 194.60
FINAL
INCOME
£29, 597.30
-50% for
distributor
and
wholesaler

41. Thank you for listening…
ANY QUESTIONS?