Evaluation question 5

1. Evaluation Question 5: How did you attract and
address your audience?
The front cover is the very
first thing that the audience
would see and so it was the
key component in attracting
them to my magazine. I think
the use of bright colours was
the first aspect of the cover
that would attract the
audience. They make the
magazine stand out from the
others on the magazine shelf
in a shop and people will be
instantly drawn to the
magazine. Next, the use of a
large font for a popular DJ
name will draw people in as
they will see this name, read what it’s about, read the other
coverlines and want to buy the magazine to find out what
everything’s about. I have also included a puff which offers a free CD
with the magazine. This will make potential readers want to buy the
magazine as they will see that by buying it they are getting free stuff
as well as the magazine. This is a well known selling point for music
magazines as it works well and so I have followed convention and
added it. Finally, I have an article about a festival and used its logo.
This logo will be familiar to the listeners of dance music and so they
will see that my magazine has something to do with it and want to
read it. By using these methods, my potential audience is increased.