The document provides an evaluation of a media studies project creating a music magazine. It summarizes how the magazine uses conventions of real music magazines in its layout, images, and design. It represents indie/fashionable social groups and would appeal to a young, female audience. The magazine could be distributed by independent music magazine institutions and would complement their other titles.

1. Media Studies Evaluation by Isabel McClelland

4. 1) In what ways does your media product use, develop or challenge forms and conventions of real media products? Masthead: Allstar from Da Font Red is the only use of colour Stylish + cool Exclusive Graphically works well together Image: Black and white portrait Not trying to hard Creates contrast MainCoverLine : Palace Script MT Signature More personal No features or Special offers More sophisicated Barcode: Bottom right (doesn’t compete with image) Model: Not looking towards camera Guitar - serious

5. 1) In what ways does your media product use, develop or challenge forms and conventions of real media products? Layout: Double page to maximise the images Editorial pillar fits around the main image Title Font and colour: Similar font as DPS – Sketch Rockwell Same colour to show they link Images : Smaller images to illustrate range of contents. Live concert pictures Landscape shots Page No.s and text : White Clear minimal

6. 1) In what ways does your media product use, develop or challenge forms and conventions of real media products? Layout: Portrait of the subject -conventional in upmarket magazines Image of model on left hand side Eye flow of Left to right Slug positioned to fit in with composition Text positioning : Bangong Hardcore GP Pull quotes Columns Side bar

7. 2) How does your media product represent particular social groups? Indie/fashionable/ quirky People who read NME/ I-D Stylish/minimalistic CLOTHING: Sourced clothing from vintage and more quirky shops LOCATION : Café and park In touch with her roots and not a diva LANGUAGE: Let interviewee speak in her own voice Left in swearing

8. 3) What kind of media institution might distribute your media product and why? Development Hell The word, MixMag and Don’t Stay In ( website ) Space for a more youthful music magazine targeted at females. Wouldn’t clash but it would compliment the other magazine’s portfolio.

9. 4) Who would be the audience for your media product? My Front cover would appeal to: More appealing to women Young adults, students Social Grade : AB Shoreditch/Indie/Art students

10. 4) Who would be the audience for your media product? My Content pages would appeal to : Musicians Young students and adults who go to gigs People who want to keep updated on music.

11. 4) Who would be the audience for your media product? My DPS would appeal to: Fans of ‘Jessica Hyde’ Young females who like Indie music

12. 5) How did you attract/address your audience? Black and white portrait. -cool and sophisticated Young Female model -No make up -Attitude CTN Exclusive Music reference from A Clockwork Orange

13. 5) How did you attract/address your audience? Language- Register Informal, intimate, casual Left in swearwords - This mode of address would appeal to my audience Journalistic Interview - Comments and description from writer

14. 6) What have you learnt about technologies from the process of constructing this product? ADOBE PHOTOSHOP Earsing tool Using the grid Layers Editing images BLOGGER Publish post about what i have learnt and extra information Upload images with posts Embed codes from SlideShare Add HMLT codes SLIDESHARE Upload powerpoint presentations and word documents Embed them into my blog MICROSOFT EXCEL Create pie chars from my questionnaire results

15. 7) Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? School Magazine: Clear information Parents and pupils Limited choices of layout, language and images Music Magazine: Explore codes and conventions of Music Magazines Used skills to do with language, layout and images to target a specific audience Choice – What I thought was most effective.