The document outlines plans for a new women's health and lifestyle magazine called Thrive aimed at females aged 16-20. It will be self-financed through advertising and sales revenue. The magazine will fill a gap in the market by focusing on mental health and well-being in addition to physical health. Market research was conducted on similar magazines' styles and content to determine the best approach.

1. Thrive
Women’s Health and Lifestyle Magazine
Grace Dunn

2. My Brief
You have been commissioned by the Northern Echo to produce a
new magazine or newspaper product. Your product could be in any
style or genre but it must be self financed through sales or
advertising. You must also produce your magazine for a specified
audience segment within the 16 to 25 age group
“
”

3. Meeting the Brief
In order to meet the brief set by my client, I have made sure that my
magazine :
• appeals to socioeconomic groups B and C1
• Is of a high standard/quality
• Is a women’s health and lifestyle product aimed towards 16-20 year
olds
• Is self financed through advertising and sales
• Fits into a gap in the market

4. Points to Consider
Secondary Audience…
The Northern Echo has a secondary audience who are likely to view
product, In order to keep these readers satisfies and avoid offending
them, I will ensure that my magazine doesn’t include:
• No taboo language
• No offensive or inappropriate content
• No explicit imagery

5. Points to Consider
The Independent Press Standards
Organisation …
The IPSO are an organisation who work to regulate media content by
dealing with complaints from members of the public about magazine
or newspaper content. To do this they follow 16 codes, and
complaints are dealt with when one or more of these codes have
been breached.
I made 5 golden rules for my own
magazine to ensure that no codes
are breached by my product…

6. Golden Rules
1
Always take my own photographs or get permission for any photographs I use
that aren’t my own. 2
Always get permission from parents before interviewing or photographing
children
3
4
Make sure I get permission from people before taking their photograph,
and respect their decision if they don’t want to be interviewed or
photographed.
Ensure that none of the content is prejudice or
discriminatory.
5 Make sure all information is accurate and correct.

7. Unique Selling Point
Thrive fills a vacant space in the magazine market, as
it is a women’s health and lifestyle magazine
specifically aimed at teenagers and students aged 16-
20. Not only this, it also focusses on mental health and
wellbeing as well as physical.

8. Audience Profile
 Gender – female
 Age – 16-20 years old
 Socioeconomic groups B and C1
 Tribe - mainstreamers
Enjoy…
 Shopping - Topshop, H&M, River
Island, Primark
 Social Media - Facebook,
Instagram, Twitter
 Magazines - Vogue,
Cosmopolitan, Elle, Glamour

9. Primary Target Audience
My primary target audience will affect my product in the
following ways…
• Feminine colour scheme used throughout
• Sans serif fonts to appeal to younger readers
• Articles with topic relevant to the readers, e.g mental health,
health in the region

10. Genre Research

11. Genre Research
 Young female model
(window to future self)
 Button sells and
banners
 House style
 Range of different
fonts
 Feminine colours
 Limited range of
colours

12. Genre Research

13. Genre Research
• Young female
model (window to
future self)
• House style
• Breakout boxes
• Range of different
fonts
• Large image
• Quote inserts
• Limited colour
range
• Pastel,
stereotypically
female colours

14. Genre Research
As a result of my genre research, I have decided to take
inspiration from the following aspects:
Front Cover…
• Female model/window to future self
• Button sells
• Feminine colours
• House style
DPS…
• Female model/window to
the future self
• House style
• Breakout box
• Quote insert

15. Mock Ups – Formal
Positives
• Statistics in
article are
very
informative
• Photos are
small so the
seriousness
of the topic
is clear
Negatives
• Tone of
article is too
serious and
impersonal
• Fonts are too
bland and
don’t appeal
to the TA
• No breakout
boxes or
quote inserts
to break up
text
• Very text
heavy

16. Mock Ups - Informal
Positives
• Imagery is
creative and
fun, lightens
topic
• Colour
scheme
relates to TA
• Topic of
article is
relevant to TA
and helpful
• Tone of article
is informal
and friendly
• Alliteration of
title is catchy
Negatives
 Kicker could
be shorter
 Colour
scheme
possibly too
fun and light
hearted

17. Mock Up Conclusion
From my mock up feedback, I have decided to take forward the
following elements:
• Colour scheme – feminine colours
• Informal/friendly tone
• Imagery
• Alliteration of title

18. Flat Plans
Front Cover…
 Purple background, stereotypically
girly colour
 Range of sell lines – exclamatives,
commands, questions
 Limited range of colours, helps to
create a house style

19. Flat Plans
Contents Page…
 Images from articles to advertise
each DPS
 Range of shapes (rectangles,
circles) creating an active layout
 Limited range of colours used to
create a consistent house style
 Clear title in a serif font

20. Flat Plans
North East Health…
 3 Colour pallet used – black,
white and red
 Red connotes danger
associated with health risks
of drinking etc
 Breakout box used in
between columns
 Main image is metaphoric,
symbolising accidents
 4 columns of text to break
up article
 Bold heading with “wrong”
being larger to tell readers
the article is focussing on
problems

21. Article
North East Health…
 Identifies health issues currently affecting the region, e.g.
smoking, drinking, drugs etc
 Discusses the severity of each issue and which are most
common
 Shows the exact problems the issues can lead to, e.g. obesity
leading to heart disease etc
 Research into any schemes or plans already in place to prevent
or lessen the impact of the issues

22. Flat Plans
Dance Yourself Happy…
 Title page in addition
to main DPS
introduces the article
 House style reflected
in colour scheme
(purple and yellow
being main colours)
 Two quote inserts
break up columns of
text
 Two breakout boxes
give extra
information
 Main image on title
page sets theme of
article
 Different fonts used
for main header,
connoting class and
happiness

23. Article
Dance Yourself Happy…
 Identifies which different dance styles exist and which are
popular
 Research into the mental and physical benefits of dance
 Research into a particular type of dance (freestyle disco) and
discusses specific benefits, origins, moves etc
 Information on dance schools operating in the local area for
readers to join

24. Flat Plans
The Silent Suffering…  Pink background – stereotypically girly
colour
 Quote insert to break up columns of
text
 Breakout box providing extra
information
 Bold header which is also an example
of alliteration
 Metaphorical imagery – balloons
representing masks
 Four columns of text to break up article

25. Article
The Silent Suffering…
 Information on the most common mental health issues (anxiety,
depression etc)
 Tips on how to spot if someone you know is suffering, warning signs,
symptoms etc
 Links to websites and charities offering advice and support for people
suffering with a mental illness
 Celebrities who suffer from mental health issues and have spoken out
about their problems

26. Fonts
The majority of my fonts are sans serif, as this is what my
audience are most likely to prefer reading in terms of age
and socioeconomic class. However some are serif, as
classy connotations are required in order to appeal to
the secondary target audience and be relevant to the
article and its topic.

27. Expenses
Journalists
Photographers
Models
Make Up Assistants
Layout Artists
Post Production Photographic
work
Studio Hire
Risk Assessment Technical
Support
Studio Lighting Technical Support
Printing Costs

28. Total Expenditure
£12,782.80

29. Advertising Rates
Double page spread: £1500
Full page: £900
Half page vertical: £500
Half page horizontal: £500
Prime Positions
Inside Front: £1300
Inside back: £1100
Outside back: £1400

30. Income
The income for my magazine will come
from sales and advertising.
Advertising income - £6200
Sales Income - £119,600

31. Total income
£125,800

32. Pricing Strategy
My product will follow a premium pricing strategy because:
• My genre research showed that similar magazines followed this strategy
• This allows me to charge a higher price and generate more profit
• My product will be of a high quality, which is what the readers of the
Northern Echo expect
This means I will need to ensure that…
 My product is of a very high quality (paper quality etc)
 My magazine is priced appropriately (£2.99)
 A good amount of advertising is used to fund the magazine
 I have enough staff to achieve the high quality of the product

33. Profit/Loss
My magazine will make an overall profit of…
£56,508.60

34. Distribution
My magazine will be distributed by Gold Key Media (
www.gkml.co.uk ) as they don’t currently have any magazines
similar to my own. Using a distributor means that I will lose some
of my potential profit, however it is essential for a premium
priced magazine to have a distributor.
It will be sold alongside the Northern Echo, in places such as:
 Supermarkets
 Corner shops
 Newsagents

35. Commercial Viability
Pages: 16
Adverts: 6 pages
Size: A4
Paper Quality: 150 gsm coated

36. Conclusion
I believe that my product meets the requirements of the brief set
by the Northern Echo and fills a vacant gap in the market
because…
 It is relevant and relatable to my target audience who are aged
16-20
 The product is self financed through advertising and generates a
profit
 It is a women’s health and lifestyle magazine and contains
content relevant to this genre

37. I am happy to answer any
questions 