7. • 70% of the buyers are looking for reviews of
products
1. Lack of Product Reviews
8. • Schema Markup: Customers can read reviews in the
SERPs
1. Lack of Product Reviews
9. • Schema: rating, votes, reviews, and more!
1. Lack of Product Reviews
10. • It will affect your SEO
• It is not enough to just show a product’s picture
2. Lack of a product description
11. • Keyword:
• Buy Real
Madrid t-shirt
• Page 1 in
Google
2. Lack of a product description
12. • Keyword:
• Buy Real Madrid
t-shirt
• Page 8 in Google
2. Lack of product description
13. • Never use the Manufacturer Product Descriptions
• Create unique content
3. Using Product Descriptions from Manufacturers
14. “…Crafted using our Crystal Rock
technique, the irresistible
Crystaldust Cuff is a new signature
Swarovski design to equal Stardust
and Slake…”
Manufacturer Product Description
• Keyword:
• Crystaldust Cuff
• Page 1 in Google
15. Crafted using our Crystal Rock technique, the irresistible Crystaldust Cuff is a new signature Swarovski design to
equal Stardust and Slake.
Copy from the Manufacturer Product Description
Page 5 in Google
16. • Adapt to the search demand
• Use model numbers and brand names in titles
• Alt Attributes
4. Not Optimizing Product Pages
17. • Adapt to the search demand
• Use model numbers and brand names in titles
• Image Alt Attributes
Not using model numbers & brand names in titles
Page 1 in Google.com
KW: nikon d3400 dslr camera
18. • Inspect Element in your browser
• <img id="image-1" src="http://1.media.bustedtees.cvcdn.com/6/-/bustedtees.a4ab15e6-2c65-47d0-ab89-acd61118.jpg" class="active "
style="" itemprop="image" alt="Down With Homework - BustedTees - Image 1">
Not using Alt Attributes
19. • Images, redirects, tags, robots.txt, and more…
Optimization feature in Positionly
20. • Avoid duplicate title tags
• Use Unique key phrases
• Recommended structure: Brand - Model - Item Type
5. Non-Unique Titles
27. • Your website might be penalized
• Avoid duplicate pages
• Don’t copy content from others
7. A lot of duplicate content
28. The new GA310 series come with large Arabic numerals at 12 and 6 o'clock for an attractive
mechanical look and are available in either basic black or bright colors…
Don’t copy content from others
32. • Links that go to the same domain
• Navigate easily around a website
• Good for your SEO
Internal linking
33. • You should have a mobile version
• Otherwise, search engines may penalize your site
Mobile version
By 2020 - 45% of the revenue for Ecommerce sites will come from mobile