Using a Blog to Serve Strategic Business GoalsKirsten Meyer
Comprised of overflow content from a presentation on blogging for business associations, this addresses inbound vs. outbound marketing, benefits of blogging, defining quality content, using content to nurture relationships with target audience, and blog strategy to support business goals.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
This document discusses how combining branding, technology, and referral marketing can lead to exponential success. It provides an example of Puff 'n Stuff Catering, which experienced 267% growth in 3 years by strengthening its brand identity, using tools like websites, blogs, and social media to tell its story, and developing a venue guide to drive referrals. Key aspects that contributed to Puff 'n Stuff's success included optimizing branding elements like logo, colors, and imagery; engaging customers on platforms like Facebook, Twitter, and Pinterest; and measuring results from its venue guide and other referral sources. The document emphasizes developing a marketing strategy and team to effectively execute branding and referral tactics.
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Using a Blog to Serve Strategic Business GoalsKirsten Meyer
Comprised of overflow content from a presentation on blogging for business associations, this addresses inbound vs. outbound marketing, benefits of blogging, defining quality content, using content to nurture relationships with target audience, and blog strategy to support business goals.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
This document discusses how combining branding, technology, and referral marketing can lead to exponential success. It provides an example of Puff 'n Stuff Catering, which experienced 267% growth in 3 years by strengthening its brand identity, using tools like websites, blogs, and social media to tell its story, and developing a venue guide to drive referrals. Key aspects that contributed to Puff 'n Stuff's success included optimizing branding elements like logo, colors, and imagery; engaging customers on platforms like Facebook, Twitter, and Pinterest; and measuring results from its venue guide and other referral sources. The document emphasizes developing a marketing strategy and team to effectively execute branding and referral tactics.
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Intensive training presentation newstartnewstartmark
The document discusses various digital marketing strategies including optimizing websites, search engine optimization, pay-per-click advertising, social media promotion, and conversion analysis testing. It provides examples of testing email subject lines and landing pages to maximize response rates and profits. The training emphasizes the importance of testing different elements of campaigns using A/B testing and multivariate testing to determine the most effective approaches.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Bu...Doyle Buehler
This document provides guidance on developing a blog and content. It discusses defining your target persona, developing different types of content like blogs, ebooks and videos, creating a content calendar, and using analytics to measure performance. The document emphasizes creating valuable, original content focused on your keywords and persona, and using content to build influence and move your audience to your own lists and pages. It also stresses the importance of consistency by sticking to a content schedule.
Digital Marketing Tools to Provide Exemplary Customer ServiceMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
This document provides an introduction to branding and marketing for commercial photographers. It discusses defining a photographic identity and graphic identity to create a memorable brand. Website design, print portfolios, and leave behinds are addressed. Mass email marketing, print mailers, directories, contests and reps are suggested marketing methods. Judging effectiveness and getting work are emphasized as most important. The key is getting work in front of potential clients through dedicated marketing.
The document provides an overview of web marketing, including definitions, examples of different tools and roles, statistics, and best practices. It defines web marketing as utilizing online tools and strategies to accomplish marketing goals. It describes key elements like search engine optimization, pay-per-click advertising, content marketing, and analytics. It also outlines typical job requirements, skills, and educational backgrounds for web marketing professionals.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
This document discusses various online tools that real estate agents can use to market themselves and their business. It outlines tools like blogs, social media platforms (Facebook, Twitter, LinkedIn, Google+), and video platforms that are free to use and can help agents grow their brand, serve customers, and derive up to 74% of new business from digital marketing. It emphasizes using these tools to engage customers online where they are already spending time and establish expertise in local markets.
Presentation social media and its business usesGanesh Naik
This presentation shows the basics of social media to used in your business. This is only basic ppt. But I will definitely try to upload a great version, very soon.
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem
This document provides an overview of how to use Pinterest for marketing purposes. It discusses how Pinterest works, how to set up a business account, how to pin content and engage users, measurement strategies, and tips for driving traffic and sales. Key aspects covered include creating boards on relevant topics, using images and visual content to engage users, linking pins back to your website, and collaborating with other Pinterest users.
This document provides an overview of how to use Facebook for business purposes. It discusses setting up a business page on Facebook, tips for promoting the business page such as creating engaging content and advertising, and how to measure the results of Facebook marketing activities.
This document provides tips on how to use Facebook for business purposes. It discusses creating a business page on Facebook, promoting the page through 5 tips such as creating engaging content and leveraging the viral nature of Facebook. It also discusses measuring success through metrics like number of fans, activity, ad click-through rates, and traffic. The overall message is that businesses can benefit from having a presence on Facebook to engage with customers and promote their brand.
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
Greg Savage, founder and CEO of Firebrand Talent Search, created an integrated social media recruitment strategy to attract talent. He established a blog, engaged on Twitter, YouTube, LinkedIn and Facebook to build his personal brand and expertise. This increased Firebrand's online exposure, engaged recruiters worldwide, and led to hiring quality recruiters and referrals that accounted for 25% of hires. Through consistent, targeted content on recruitment trends, his readership and influence grew substantially.
This document provides an overview of branding and careers in branding. It defines branding as identifying the features that distinguish a company's goods and services from competitors. Examples of branding elements discussed include logos, packaging, websites and content. Careers in branding mentioned include graphic designer, social media marketer, copywriter and marketing roles. Requirements for graphic designers include creative skills, software knowledge and a design portfolio. Marketing professionals require communication skills, computer skills, and experience with programs like Microsoft Office. The document also shows examples of how branding can positively or negatively impact a company's image through "before and after" case studies.
This document discusses how Warren Dietel grew Puff 'n Stuff Catering using marketing strategies that combined branding, technology, and referral marketing. After purchasing Puff 'n Stuff in 2003, which had annual sales of $1.8 million, Dietel implemented branding through a consistent logo, design, and storytelling. He expanded the website and used social media and a venue guide to generate referrals. This led to 267% growth in 3 years, with over 400 staff serving expanded markets. The venue guide drove 16% of website traffic, demonstrating the power of referral marketing through strategic partnerships.
2011 Catersource - Creating Win Win Relationships With Your SuppliersWarren Dietel
Warren Dietel presented on how to create win-win relationships with suppliers. He discussed leveraging purchasing power through negotiating directly with manufacturers, understanding the roles of distributors and freight, and utilizing group purchasing organizations. The key is to build relationships, negotiate agreements that meet both parties' needs, and manage ordering and payments to maximize benefits for both the catering business and its suppliers.
Warren Dietel presented on strategic thinking in the creative catering environment. He discussed identifying customer needs and trends to build loyalty. Caterers should understand their unique competitive advantages like customized menus and unique event experiences. Dietel provided examples of catering proposals and menus tailored for specific clients that highlighted local ingredients and cultural influences. He emphasized caterers differentiate themselves by telling their story through high quality marketing materials that showcase their capabilities.
Intensive training presentation newstartnewstartmark
The document discusses various digital marketing strategies including optimizing websites, search engine optimization, pay-per-click advertising, social media promotion, and conversion analysis testing. It provides examples of testing email subject lines and landing pages to maximize response rates and profits. The training emphasizes the importance of testing different elements of campaigns using A/B testing and multivariate testing to determine the most effective approaches.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Bu...Doyle Buehler
This document provides guidance on developing a blog and content. It discusses defining your target persona, developing different types of content like blogs, ebooks and videos, creating a content calendar, and using analytics to measure performance. The document emphasizes creating valuable, original content focused on your keywords and persona, and using content to build influence and move your audience to your own lists and pages. It also stresses the importance of consistency by sticking to a content schedule.
Digital Marketing Tools to Provide Exemplary Customer ServiceMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
This document provides an introduction to branding and marketing for commercial photographers. It discusses defining a photographic identity and graphic identity to create a memorable brand. Website design, print portfolios, and leave behinds are addressed. Mass email marketing, print mailers, directories, contests and reps are suggested marketing methods. Judging effectiveness and getting work are emphasized as most important. The key is getting work in front of potential clients through dedicated marketing.
The document provides an overview of web marketing, including definitions, examples of different tools and roles, statistics, and best practices. It defines web marketing as utilizing online tools and strategies to accomplish marketing goals. It describes key elements like search engine optimization, pay-per-click advertising, content marketing, and analytics. It also outlines typical job requirements, skills, and educational backgrounds for web marketing professionals.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
This document discusses various online tools that real estate agents can use to market themselves and their business. It outlines tools like blogs, social media platforms (Facebook, Twitter, LinkedIn, Google+), and video platforms that are free to use and can help agents grow their brand, serve customers, and derive up to 74% of new business from digital marketing. It emphasizes using these tools to engage customers online where they are already spending time and establish expertise in local markets.
Presentation social media and its business usesGanesh Naik
This presentation shows the basics of social media to used in your business. This is only basic ppt. But I will definitely try to upload a great version, very soon.
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem
This document provides an overview of how to use Pinterest for marketing purposes. It discusses how Pinterest works, how to set up a business account, how to pin content and engage users, measurement strategies, and tips for driving traffic and sales. Key aspects covered include creating boards on relevant topics, using images and visual content to engage users, linking pins back to your website, and collaborating with other Pinterest users.
This document provides an overview of how to use Facebook for business purposes. It discusses setting up a business page on Facebook, tips for promoting the business page such as creating engaging content and advertising, and how to measure the results of Facebook marketing activities.
This document provides tips on how to use Facebook for business purposes. It discusses creating a business page on Facebook, promoting the page through 5 tips such as creating engaging content and leveraging the viral nature of Facebook. It also discusses measuring success through metrics like number of fans, activity, ad click-through rates, and traffic. The overall message is that businesses can benefit from having a presence on Facebook to engage with customers and promote their brand.
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
Greg Savage, founder and CEO of Firebrand Talent Search, created an integrated social media recruitment strategy to attract talent. He established a blog, engaged on Twitter, YouTube, LinkedIn and Facebook to build his personal brand and expertise. This increased Firebrand's online exposure, engaged recruiters worldwide, and led to hiring quality recruiters and referrals that accounted for 25% of hires. Through consistent, targeted content on recruitment trends, his readership and influence grew substantially.
This document provides an overview of branding and careers in branding. It defines branding as identifying the features that distinguish a company's goods and services from competitors. Examples of branding elements discussed include logos, packaging, websites and content. Careers in branding mentioned include graphic designer, social media marketer, copywriter and marketing roles. Requirements for graphic designers include creative skills, software knowledge and a design portfolio. Marketing professionals require communication skills, computer skills, and experience with programs like Microsoft Office. The document also shows examples of how branding can positively or negatively impact a company's image through "before and after" case studies.
This document discusses how Warren Dietel grew Puff 'n Stuff Catering using marketing strategies that combined branding, technology, and referral marketing. After purchasing Puff 'n Stuff in 2003, which had annual sales of $1.8 million, Dietel implemented branding through a consistent logo, design, and storytelling. He expanded the website and used social media and a venue guide to generate referrals. This led to 267% growth in 3 years, with over 400 staff serving expanded markets. The venue guide drove 16% of website traffic, demonstrating the power of referral marketing through strategic partnerships.
2011 Catersource - Creating Win Win Relationships With Your SuppliersWarren Dietel
Warren Dietel presented on how to create win-win relationships with suppliers. He discussed leveraging purchasing power through negotiating directly with manufacturers, understanding the roles of distributors and freight, and utilizing group purchasing organizations. The key is to build relationships, negotiate agreements that meet both parties' needs, and manage ordering and payments to maximize benefits for both the catering business and its suppliers.
Warren Dietel presented on strategic thinking in the creative catering environment. He discussed identifying customer needs and trends to build loyalty. Caterers should understand their unique competitive advantages like customized menus and unique event experiences. Dietel provided examples of catering proposals and menus tailored for specific clients that highlighted local ingredients and cultural influences. He emphasized caterers differentiate themselves by telling their story through high quality marketing materials that showcase their capabilities.
This document discusses creating leadership teams with shared vision and purpose. It outlines four disciplines for effective leadership: 1) building a cohesive team based on trust, conflict, commitment and accountability; 2) creating clarity around the organization's purpose, values, goals and priorities; 3) over-communicating this clarity consistently; and 4) reinforcing clarity through hiring, training and performance management. It applies these disciplines to the leadership team of Puff 'n Stuff Catering & Events, which transformed the family business by developing a cohesive, aligned leadership team with a clear shared vision and purpose.
This document outlines the key aspects of organizational health according to Patrick Lencioni. It discusses how cohesive leadership, clarity of vision and values, effective communication of that vision, and reinforcement of the culture through hiring and processes can give a company a significant advantage. It provides checklists for building a cohesive leadership team, creating clarity, overcommunicating clarity, and reinforcing clarity through various organizational systems and practices. When these elements are in place, an organization's success becomes very difficult to prevent.
The document provides tips for catering companies to win exclusive venue contracts, including understanding the differences between exclusive, preferred, and trusted venue statuses, the impact winning contracts can have on business, how to find requests for proposals (RFPs), maintaining important venue relationships, and best practices for submitting strong RFP responses that highlight benefits, credibility, and what makes the caterer unique. It also includes examples of Puff 'n Stuff Catering's own successful RFP submissions and marketing strategies for venues.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
The document provides guidance on social media best practices for businesses. It discusses listening to social media conversations, optimizing business profiles on various platforms, building an audience through engagement and cross-promotion, and using tools to schedule, publish and analyze social media content. Key recommendations include regularly posting quality content, engaging with other pages and users, and using photos to increase engagement. Metrics like page likes, shares and comments are identified as important indicators of success.
Northern Lights PR - Social media masterclass - York University June 2013 Jonny Ross
This document provides an overview of a social media masterclass covering key social media platforms like LinkedIn, blogs, Twitter, and Facebook. It discusses the importance of social media, networking principles, case studies, and tips for a strategic social media presence. Specific topics covered include the basics of each platform, content creation through blogging, sharing content, search engine optimization, and developing a social media strategy and action plan. The goal is to help businesses understand how to effectively use social media to meet their marketing goals.
This document discusses inbound marketing and how it differs from traditional marketing approaches. It emphasizes creating valuable content to attract potential customers and helping them through their purchasing process rather than interrupting them. It outlines best practices for inbound marketing including developing buyer personas, understanding the buyer's journey, creating relevant content, optimizing websites for SEO, blogging, using social media, and setting up landing pages to convert visitors into leads.
This document provides guidance on setting up and managing social media accounts for an organization on Facebook and Instagram. It discusses how to create accounts, optimize profiles by completing information and using features, make high-quality posts through strategies like writing compelling captions and consistent posting, and improve engagement by pinning important posts and responding to comments. The goal is for readers to learn essential skills for using these platforms to promote their organization by the end of the course.
The document provides information about creating an online presence on LinkedIn, Pinterest, and Instagram. It discusses best practices for using each platform, including having a complete LinkedIn profile with recommendations, using Pin It buttons and writing descriptions for Pinterest images, and creating an engaging bio on Instagram. Specific tips are given for each platform, such as customizing your LinkedIn URL, building boards on Pinterest to establish authority, and including keywords in your Instagram bio.
The document provides an overview of epic content marketing strategies. It defines content marketing and discusses why an epic content marketing approach is important. It outlines various types of content that can be created, such as blogs, eBooks, videos, and podcasts. It emphasizes the importance of developing a content platform and social media strategy to distribute content. Key takeaways include determining what existing content you have, assigning someone to coordinate the content process, using a blog as a core communication tool, hiring an editor, focusing on inspiring customers rather than just promoting the company, and being willing to experiment with different content approaches.
Digital Media Dinners- Facebook & Twitter for BusinessMelodie Tao
At the Digital Media Dinners you will learn hands on, tactical tips on how to implement and incorporate social media into your marketing strategy immediately. You will walk away with implementable knowledge on how to get started, strategies for building a strong community for your brand, no matter how big or small, and ultimately how to convert your community into evangelists for your business.
This first event will focus on the two most popular networks, Facebook and Twitter. Social Media Strategist and Consultant Melodie Tao will give an educational presentation on how to get started on these networks. This will be followed by a panel discussion with prominent business owners and marketing executives successfully using social media for their business or organization. The panelists will provide insight on how their business/organization is excelling through social media. The event will then conclude with audience Q&A.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
This document provides guidance on using Facebook effectively for retail businesses. It discusses setting up a Facebook page and using it to connect with customers online and offline. Key recommendations include:
1. Set goals for the Facebook page like increasing sales, promoting events, or boosting brand loyalty.
2. Create compelling content that encourages users to like and share the page in order to build a fan base.
3. Engage with fans by regularly posting interesting updates and responding promptly to comments and feedback.
4. Promote the page through your website, email newsletters, and offline marketing to help more people find and like the page.
Strategic Online Marketing for Businesses & EventsSaffire
The document provides strategic online marketing tips for businesses and events, emphasizing the importance of prioritizing a responsive website, using social media like Facebook and Twitter to engage customers, and leveraging email marketing to generate sales. Specific tactics discussed include optimizing web and mobile presences, using visual storytelling on social media, and developing targeted email campaigns with compelling subject lines and article formats.
Get Started with Email Marketing in the Social Age
As a small business you're busy, but you also know you need to do some marketing to keep your business growing. That's where email and social marketing and come in! If you're still trying to figure out how to get started with social AND somehow make it work with your email marketing, or just trying to get an email out the door, this is the session for you! Join Education & Training Manager Jill Bastian as she covers some basics on how to get your social media and email marketing working together.
• Email marketing best practices
• A basic overview of social media
• How to integrate email marking with social media
• Ideas to get started
Powerful Digital Marketing By Torie Mathis
Save time, up professionalism and leverage content.
WORK SMARTER, NOT HARDER!
Learn how to reach your goals.
http://integrativesuccessacademy.com/
Describing the need for social media marketing in business, the best social sites to have presence and the means of managing content with the brand extension.
This document provides guidance on building an online presence and brand. It discusses owning multiple online channels like websites, social media accounts, and videos. These owned channels form the foundation of an online brand and allow controlling the message. Paid advertising can complement owned channels. Earned media like social shares, comments and mentions result from owned and paid efforts along with engagement. Analytics should track effectiveness across channels to refine the online strategy over time. Unifying branding and engaging conversations are also recommended to develop an online reputation and presence.
This document discusses various technology tools and strategies for reaching prospects and customers, including social media, email marketing, search engine optimization, mobile optimization, blogging, and more. It emphasizes integrating across platforms for maximum impact and effectiveness. Key recommendations are to identify clear marketing goals, create a cross-platform strategy and content, be authentic in tone, and experiment with different options to see what works best.
2020 TAFE - New Online Priorities - Digital Trends You Can UseSaffire
The document discusses various digital trends and priorities for online marketing, including making websites mobile-ready, search engine optimization, customized content, email marketing, social media like Facebook advertising and events, and ensuring website security and ADA compliance. The key points covered are optimizing websites for mobile use given people spend most of their time on mobile devices, using search engine optimization techniques to improve search visibility and provide relevant content to users, tailoring content for specific audiences, continuing email marketing alongside social media, leveraging Facebook advertising and events, and maintaining website security and accessibility.
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Similar to EPCAS 2012 Marketing to the Third Power (20)
The document discusses creating leadership teams with shared vision and purpose. It outlines Patrick Lencioni's four disciplines for building an effective leadership team: 1) Build a cohesive team based on trust, conflict, commitment and accountability. 2) Create clarity around the organization's purpose, values, priorities and roles. 3) Over-communicate this clarity to consistently reinforce the message. 4) Reinforce clarity through hiring, training, performance reviews and compensation to ensure alignment with the organization's goals. The author discusses applying these disciplines to strengthen leadership and growth at his catering business.
It takes a village to operate a successful catering and events company, but the village
people must share the same value, vision, and purpose. Often there is one or
more members of a leadership team that simply can’t adopt the company’s culture
and will cause the entire team to be disjointed or dysfunctional. In this session based
on the principals in Patrick Lencioni’s book, The Advantage, Warren will teach
how to define a company’s culture, how to get your team to embrace that culture,
and how to face the hard decisions that must be made when a talented and loyal
team member just can’t fit into the model.
Warren Dietel, CEO of Puff 'n Stuff Catering, shares tactics to combat rising food and operations costs. He discusses developing standardized systems to reduce waste, using menu engineering to design cost-effective menus, and determining true production and overhead costs. Other tactics include strategically raising prices considering various factors, effective purchasing practices, and leveraging technology and small efficiencies to streamline operations. The presentation aims to help combat rising costs while protecting and increasing margins.
Revolutionize your business strategy on behalf of Michael RomanWarren Dietel
This document summarizes a presentation on revolutionizing business strategy for catering companies. It discusses establishing pricing advantages through techniques like matrix pricing and neutralizing guest count drops. Innovative selling tactics are covered, like emphasizing non-embarrassment and value to customers. Proven marketing strategies include blogs, newsletters and demonstrations. Tips on management and leadership include making work rewarding, preventing factions, and embracing change. Cutting-edge solutions for growth were also promised.
How great leaders inspire success - Catersource 2013Warren Dietel
Warren Dietel, CEO of Puff 'n Stuff Catering, discusses how great leaders inspire success. He explains that great leaders drive pride and ownership in employees by involving them in decision making. Leaders also focus on communicating their company's purpose and values to inspire employees. Finally, leaders leverage important traits like purpose and human connection to inspire customers and drive business results.
13 catersource 25 ways to cut costs without sacrificing qualityWarren Dietel
This document outlines 25 ways for catering businesses to cut costs without sacrificing quality. It discusses using financial statements as a tool to save money, how inventory lists can help cash flow, and scheduling techniques to reduce payroll. Additional tips include building quality-focused teams, using software to price menu items efficiently, fabricating own meat cuts, developing different menus for venues, and networking with other caterers to share best practices. The full presentation with more details is available online.
This document provides tactics and best practices for combating rising food and operations costs shared by CEOs from three catering and hospitality groups. They discuss developing standardized systems to reduce waste, using menu engineering when designing cost-effective menus, determining true production and overhead costs, factors to consider when strategically raising prices, and effective purchasing practices.
The document provides tips on how restaurants can profitably expand into off-site catering. It discusses marketing catering services to current and potential clients, handling the logistical challenges of off-site catering like transportation and equipment, and properly pricing catering proposals to account for additional expenses. The presentation is given by the owner of a large catering company who shares his experience growing the business through catering and advises restaurants on deciding if catering is right for them and how to structure pricing.
The document discusses trends in catering, with Warren Dietel of Puff 'n Stuff Catering giving a presentation. It highlights various styles of food presentations including BBQ, Asian buffets, soups, plated meals, and interactive beverages. It also discusses serving styles like tray passes, late night snacks, and family-style dining. Finally, it promotes the benefits of joining the International Caterers Association.
Menu Roulette - NACE Experience 2012 - Warren Dietel, Puff 'n Stuff CateringWarren Dietel
Warren Dietel presented on different service style options for catered events using lobster mac and cheese as an example menu item. He discussed how factors like the venue, group size, budget, and client goals impact the best service style choice. Some key service styles are hors d'oeuvres, buffet, plated meals, family style, and action stations. Dietel showed how the same dish could be presented in multiple ways tailored to the specific event needs through portion size and service execution variations. The goal is to balance budget, logistics, and providing a brilliant culinary experience for clients.
This document provides information on how to successfully cater events off-site. It discusses marketing off-site catering to current and potential clients, handling the logistical challenges of off-site catering including additional expenses, and properly pricing catering proposals to ensure profitability. The presentation is given by Warren Dietel, owner of Puff 'n Stuff Catering, who shares his experience growing his catering business and tips for catering events off-site.
BizBash Trends-in-catering - just the recipesWarren Dietel
The document provides recipes for small plate catering items with international influences. It includes 10 recipes ranging from curried lamb lollipops and filled spinach pakoras to tandoori prawns in papadam cups and cold-smoked scallops under glass. The recipes showcase classic Indian flavors in innovative presentations like lollipops and cups.
This document contains information about trends in catering presented by various chefs. It discusses petite appetizers inspired by global flavors including Peruvian cuisine. Examples of Latin-inspired sushi options are provided along with descriptions. The document also discusses an Indian-inspired menu created by Paul Lorrain including dishes like curried lamb lollipops, malai koftas in potato cubes, and tandoori prawns in papadam cups.
Warren Dietel discusses how catering companies can make event staff a profit center. He explains how to recruit and train an engaged event staff through developing clear mission, vision, and values. Compensation structures with multiple pay tiers can be implemented to reward trained staff. Clients should be educated on the value of event staff through sharing feedback and stories. Automating scheduling, time tracking, and payroll processing captures accurate labor costs and ensures profit from event staffing.
This document announces a 2011 CaterArts Lunch & Learn event featuring locally sourced cuisine and virtual facility tours of three catering companies. The lunch will include a Southern summer sampler first course by La-tea-da's Catering, a Kentucky freshwater plate main course by Mitchell's Catering, and a Goose Creek torte dessert by Puff 'n Stuff Catering. Speakers from each catering company will give virtual tours of their facilities and discuss how their spaces are suited to their businesses.
Ps 12 tse_anatomy of a commission sales planWarren Dietel
Warren Dietel presented a commission sales plan for Puff 'n Stuff Catering's sales team. The plan includes compensation based on gross revenue and profit from food, beverages, rentals, labor, and subcontracted services. Salespeople are assigned to vertical markets and work to meet annual sales goals. Exceeding goals makes them eligible for an annual bonus of 5% of sales over goal. Commissions are calculated monthly and paid out over subsequent month's pay periods. The plan aims to incentivize and engage salespeople through clear compensation tied to performance.
The document summarizes a presentation by Warren Dietel about transforming unconventional spaces into amazing presentations. Dietel is the owner and president of Puff 'n Stuff Catering, a family business that began as a pastry shop in Trinidad. He has grown the business significantly since purchasing it in 2003. The presentation highlights Dietel's experience transforming his commercial kitchen into a glamorous chef's table dinner party for 60 guests to celebrate his wife's 40th birthday, showing how unconventional spaces can be beautifully presented.
The document is a proposal from Puff 'n Stuff Catering to become the exclusive caterer for the Orlando Science Center. It provides an overview of Puff 'n Stuff Catering's experience, operations, menus, marketing plans, and benefits of selecting them for the exclusive catering contract. The proposal includes sample menus, recapping programs, capital investment plans, and health inspection reports.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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2. Today’s Session
• What happens when you combine Branding,
Technology and Referral Marketing?
1 + 1 + 1 = exponential success!
• Today’s case study demonstrates the strength
of this powerful marketing mix.
3. My Story
Warren Dietel, Owner & President
• Entrepreneurial from the beginning
• Professional Experience
– Car Detailing, Puff ‘n Stuff Catering, Disney
Weddings, Disney Institute, Scott Kay
• Purchased PnSC in 2003
• Current ICA board member and regular
speaker for the ICA, NACE , The Special
Event, and EPCAS
• Partner in RPI Purchasing
and Fresh Ideas
8. The Puff Story
• Opened in 1980 as a family-owned business
• Positive reputation in the community
• Purchased in 2003, annual sales of $1.8M, at operational limit
• Infrastructure required improvements to support growth
9.
10. The Puff Story
• Tremendous potential + aggressive growth plan = 267%
growth in 3 years
• Over 400 staff members strong (50 FT)
– Diversifying segment base
• Expanded the award-winning team into the Tampa market with
an acquisition and opening of a second office
• Five exclusive venues & many more preferred
• “Passionately Perfecting Life’s Celebrations!”
11. Building a Brand is Telling
Your Story!
http://www.viddler.com/v/96aa2768
12. Your Story-telling Tools
THE BASICS • Business cards
• Logo & identity • Marketing collateral
design
• Branded gifts & products
• Mission/brand
• PEOPLE!
promise
• Website & blog
• Social media &
video Advertising
13. Logo & Identity Design
• Logo
• Colors
• Fonts
• Patterns
• Design details
• Imagery styles
• All about consistency!
14. Mission & Brand Promise
It’s more than a tagline, a mission statement or
a mantra. It’s our way of life. One that we’ve
been celebrating for 30 years!
• Plaster it everywhere
• Ingrain it within your entire team
• Deliver every time or make it right!
31. In-House Catering Software
• One tool for both front
and back of house
operations
• Caterease supports sales & marketing functions:
– Lead management
– Consultative Selling
– Branded sales proposals
– Sales/email communications
– Event management
– Business data queries
43. Social Media
• A powerful tool with resources to
engage both new and current
customers, as well as industry
contacts
• DO: Research best practices,
discover popular social networks
in your area and start small
• DON’T: Get overwhelmed before
you start or try to do everything at
once
45. Blog – Why?
• Engage new and current
clients
• Personal introduction to
your company
• Show your portfolio
• Demonstrates thought
leadership & expertise
• Provide inspiration
46. Blog – How?
• Talk to your customers
• Study your competition
• Determine your target
readers
• Use your intel to plan
unique, thoughtful and
engaging content
• Create a posting
schedule
• Connect to your website!
47. Blog – How?
• Make your posts work harder!
- Use image alternate text
- Optimize your post text with search key words
- Link to credits/sources within your post
48. Facebook – why?
• Engage: current customers
and friends (vendors,
employees, etc.)
• 950+ million users
worldwide (June 2012)
• Maintain your presence in
the market place & top-of-
mind awareness
• Drive traffic to your website
and blog
• Tell your story!
49. Facebook – how?
• Optimize your page design
• Determine your targets and
content
• Share your blog posts,
recent work, images of
employees
• Post live from events
• Comment on current news
• Avoid commenting on
controversial topics unless
they directly affect you
51. Facebook – how?
• Use Facebook as your brand
• New feature!
• Engage with followers as your brand
• Respond to comments
• Like posts and pages
• Send messages
52. Make it Work Harder
REPURPOSE BLOG
CONTENT: REAP THE REWARDS:
- Post the images in a - Shares, likes &
Facebook album comments
- Post a link to blog - Shopper
engagement
- Tag vendors’ or
sources’ pages in - Link value/SEO
both via @tagging - Referral credit with
your partners
53. Twitter – what?
• “Micro-blogging” site
• Messages (tweets) limited to 140 characters
• Posts can be informative or conversational
• Posts can link to websites and images
• Posts can be “tagged” with hashtags that function like search
keywords (i.e. #wedding)
• Posts can mention other tweeters “@pscatering your food was
delicious last night!”
54. Twitter – why?
• Engage: event industry partners and fans
• 500 million users worldwide (April 2012)
• Connect with customers who are looking for
information
• Create top-of-mind awareness with your industry
partners
• Drive traffic to your blog or specific website content
• Tell your story!
55.
56. Twitter – how?
• Find your voice
• Follow your venues, vendors, competition and industry
groups
• Share links to your blogs and other relevant info
• Tweet live from events
• Be social! Participate in #FF (Follow Friday) and #ww
(Wedding Wednesday) and share relevant info, refer
favorite vendors, etc.
57. Make it Work Harder
REPURPOSE BLOG
CONTENT: REAP THE REWARDS:
- Link to the post - Retweets &
comments
- #tag event theme
(#weddings) - Shopper
engagement
- @tag vendors or
sources - Link value/SEO
- Referral credit with
your partners
58. Pinterest – what?
• A new form of social media
• Visual bookmarking
• Users create virtual pin boards
linking to the original source
(i.e. your blog!)
• Inspiration is a primary user
goal
• Perfect for connecting with
NEW clients and maintaining
top-of-mind awareness with
current clients
61. Pinterest – what?
Clicking takes
the user to our
blog post about
Mason Jar
Trends…
And hopefully
deeper into our
site!
62. Pinterest – why?
OBJECTIVE: SUBJECTIVE:
• Brand pages are just as • Like brands better after
popular as category viewing their Pinterest
pages • More likely to purchase
• Brand page images are from a brand they
repinned more than engage with on Pinterest
independent images
Source: Eye Track Shop, May 2012
http://mashable.com/2012/05/29/pinterest-eye-tracking-study/
63. Pinterest – how?
• Create a profile
• Explore event and food related
boards
• Re-pin inspiring images to your
boards
• Create boards based around
themes, trends, menus, event types,
vendors, venues, etc!
• Pin your original work
• Pin local vendors whenever possible
• Credit your sources!
64. Make it Work Harder
REPURPOSE BLOG REAP THE REWARDS:
CONTENT:
- Image likes,
- Post the images comments & repins
- Link to blog post & - Shopper
credit source engagement
- Link value/SEO
- Referral credit with
your partners
66. Make it Manageable
• Keep usernames consistent
• Use a document to track user names
• Create a posting schedule
• Create a posting “cheat sheet” with
instructions for interns and assistants
• Use tools like Hootsuite to pre-schedule and
track Facebook updates, Tweets, and more
• Don’t lose sight of your goal: ENGAGEMENT
73. Venue Impressions
Leu Gardens 398
Top Ballroom at Church Street 378
Performing Orlando Science Center
Heaven Event Center
257
242
Venues Orlando Museum of Art 230
Winter Park Farmer’s Market 205
The Mezz 198
Winter Park Civic Center 178
The Abbey 168
Time period: May 1 Orange County Regional History 162
(launch) – Present Center
TPepin’s Hospitality Center 150
Davis Island Garden Club 130
Holy Trinity Reception Center 128
Lake Mary Events Center 126
Paradise Cove 123
Barrington Hill Farm 122
75. Top 30 Referral Traffic Sources to Puffnstuff.com
June 1-30
1. Lake Mary Events Center 16. Facebook Mobile
2. Facebook.com 17. The Palmetto Club
3. Google.com 18. Clearwater Sailing Center
4. The Ballroom at Church Street 19. Bayanihan Arts Center
5. Venues.puffnstuff.com 20. Linked In
6. TPepin’s Hospitality Center 21. Special Events Magazine
7. Weddingwire.com 22. The History Center
8. Paradise Cove 23. Art & History Museum
9. Yelp.com 24. Event Solutions
10. Theknot.com 25. The Palm Harbor Chapel
11. Email 26. Brides.com
12. Nova535 27. Catersource.com
13. Holy Trinity Reception Center 28. The Regent
14. Pinterest.com 29. Wilde Acres Villas
15. The Lange Farm 30. Every Last Detail Blog
76. Thank You!
To download a copy of my slides, go to:
http://www.slideshare.net/WarrenDietel
Warren Dietel | warren@puffnstuff.com | 407.629.7833
www.facebook.com/puffnstuffcatering | Twitter: @pscatering