An intro to how to use Pinterest for business from setting up an account to building a solid presence and using Pinterest effectively to reach your audience.

1. Pinterest 101
Milena Regos
Out&About Marketing
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2. Agenda
• Why is Pinterest important for business and the Pinterest process
• How to set up a business account and verify your business page
• Pinterest strategy
• Adding the Pin It Button
• Pinterest contests
• Integrate Facebook and Pinterest
• Increase your email database with Pinterest
• Pinterest Analytics
• Who’s doing it best
• and more
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3. • Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Principal Out&About Marketing, digital
marketing and social media consultancy focusing on results.
• Helps brands build vibrant online communities, while improving
brand awareness, increasing market share and achieving record
revenues.
• Frequent speaker on marketing and social media. Past
appearances include American Institute of Floral Designers,
Strategic Marketing Group Technology & Marketing
Conference, 1-800-Flowers and more.
• Native Bulgarian. Skier, paddleboarder, mountain biker, yogi.
• Love Pinterest.
• Business Pinterest page: http://pinterest.com/outandaboutmrkt/
About Me
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4. “Pinterest is 2012’s
hottest website” CNN
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5. As Pinterest put it,
this is a social
network meant to
“connect everyone
in the world through
the ‘things’ they
find interesting.”
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6. Why Pinterest?
• Pinterest grew to 10 million users faster than
any other independent website in history
• According to Mashable.com, most users are
spending more time on Pinterest than
Facebook
• Nearly 12 million monthly unique visitors
• Daily users have increased by more than
145% since the start of 2012.
Source:ThePowerofPinning,
Melanie Duncan
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7. Who’s on Pinterest?18-34
upper income women
Source: Repinly
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8. Source:ThePowerofPinning,
Melanie Duncan
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9. Source:ThePowerofPinning,
Melanie Duncan
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10. Source:ThePowerofPinning,
Melanie Duncan
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11. Pinterest is generating more
referral traffic to websites
thanYouTube, Google+ and
LinkedIn combined.
Drives more referral traffic
than Twitter.
Source:ThePowerofPinning,
Melanie Duncan
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12. 80% of pins are REPINS
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13. Why Pinterest is
important for business
• Traffic
• Links
• Leads
• Social Sharing
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14. Lingo
• A Pin - an image added to Pinterest
• Pinboard - a set of theme-based pins
• Pinning - the act of visually sharing content
• Repin - reposting someone else’s pin
• Pin it button - can be placed on websites to
facilitate pinning
• Pinner - person who does the sharing
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15. 160 x 165 pixels
Create and organize your boards. Use
secret boards.15

16. To set up
a
business
account
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17. Choose business type
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19. Fill out the About Section/ Use
keywords
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20. Verify your website
This check means that
your website has been
verified
Click on
the pencil
to get
your
website
verified
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21. Add the Pin It
button to your
website
Any pin can be repinned and all pins lead back to
their sources
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22. Add the Pin It Button
Make the pins useful -
add description, price,
etc. Go to
business.pinterest.com
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24. Source: Pinterest 24

25. A great Pinterest
strategy starts with your
website
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26. High
quality
images
that
people
can pin.
Images at
least 600
pixels
wide
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27. Pinnable Images
• MorgueFile
• Pixabay
• PicMonkey
• Your Own Images
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28. To get your current
audience to Pinterest
• Set up Pin It button on your website
• Add Follow on Pinterest on your website
• Cross-promote with other social media
networks
• Email your current customers to join you on
Pinterest
• Pinterest contests
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29. Connect Pinterest with Facebook
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32. Engage your
audience with
contests
To be eligible to win a $100 ModCloth gift
certificate -- and the inspiration for
ModCloth's 2012 Spring Wedding Campaign
-- entrants were required to create a
pinboard called "Spring ModCloth
Wedding," and pin one image to satisfy each
of the following 20 criteria, tagged with the
hashtags #modcloth and #wedding. To
submit their board, participants were asked
to leave a comment with a link to their board
on ModCloth's contest announcement pin,
appropriately located on ModCloth's
wedding-themed pinboard, "To Have and to
Hold." Boards were then judged on
uniqueness, creativity, ModCloth spirit, and
adherance to the contest guidelines.
Source: HubSpot
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33. How to get followers
on Pinterest
• Follow Others
• Engage (repin, like, comment)
• Tag other pinners
• Tell your brand story
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34. How to search on
Pinterest
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35. Pins that Work
• Original Content (80% are repins)
• Amazing Photography
• Caption, Call to Action
• Link to website/blog
• Add price if selling
• Add video
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36. Educational pin; Link to website
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37. Create an
instructional / how to
pin: Instructographic
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39. Add price to
your pin
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40. Capture emails on
Pinterest
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41. Pins that get Repinned
• Beauty
• Travel
• Inspiration/Motivation
• Cute
• Usefulness -recipes, fitness
• Education
• Humor/Entertainment
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42. Source:ThePowerofPinning,
Melanie Duncan
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46. Learn from your
Pinterest Analytics:
which pins are most
popular; what
people pin
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47. Succeeding on Pinterest
is about finding how
your products and
services fit into the
lifestyles of your target
audience.
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49. Additional Resources
• business.pinterest.com
• http://businessblog.pinterest.com/
• http://www.ohsopinteresting.com/
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50. Milena Regos
Out&About Marketing
www.outandaboutmarketing.com
Slides on:
www.slideshare.net/milenaregos
Twitter: @milenaregos
Email: milena@outandaboutmarketing.com
Pinterest.com/milenaregos
Pinterest.com/outandaboutmrkt
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