Promoting your business on social media is competitive advantage, if you just cover the basics. In this class you'll learn marketing basics, social channels tips and campaign methods to get your products and services to your ideal customers.
This PPT contains slides on several sources of lead generation, methodologies for lead qualification and the most acceptable lead qualification approach.
Lead nurturing along the sales pipeline up to the time you close a sale with a client and attract brand loyalty.
Social selling ppt business slide by chidiebube wilson nzemeChidiebube Nzeme
The pattern of buying has changed drastically over time. Buyers are now more informed about what they want to buy before buying and they will prefer to buy from a seller that is trusted and possibly recommended from someone they know.
Understanding and utilizing the lessons in social selling will aptly position salespeople to adapt and make good of the changing buying pattern.
Social selling emphasizes understanding the need of a buyer, building a formal relationship with that buyer before making the sale.
This document summarizes a LinkedIn social selling workshop. The agenda includes foundations of social selling, what success looks like, and best practices for implementing social selling programs. It discusses how social sellers see more success in opportunities created, quota achievement, and outselling peers. The best practices for implementation include creating awareness through executive sponsorship, education through training and resources, and accountability through metrics tracking and attribution.
Six essential steps of small business marketingDrew Giffin
This document provides guidance on essential marketing strategies for small businesses. It discusses the importance of branding, developing a marketing plan with goals and tactics, using email marketing, social media, blogging to tell your business story, online directories and reviews for SEO, and focusing on customer retention. Specific tactics recommended include compelling subject lines and segmenting email lists, engaging customers on top social media platforms, using blogs to share expertise, listing the business on directories and review sites, and considering text message marketing to engage mobile customers.
This document discusses strategies for sales organizations to engage customers earlier in the buying process when customer needs are still being defined. It finds that customers now do much of their own research before engaging suppliers, often completing over half the purchase decision process alone. It identifies four behaviors of top sales performers: 1) conducting non-traditional customer due diligence, 2) personally owning lead generation, 3) leading with insights that challenge customer assumptions, and 4) using social media as an influential channel. These "challenger" representatives shape customer demand through pre-funnel engagement like teaching, rather than just reacting to defined needs. The key is for sales to teach customers where they learn during early needs assessment.
Define
Analyze
Map
Nurture
Are you pulling your hair out with your content marketing plan? Sometimes we curse at content marketing (shaking my fist in the air). I am a big fan of the KISS (Keep it simple, silly) method. Here is a simple process to follow for your content marketing.
This PPT contains slides on several sources of lead generation, methodologies for lead qualification and the most acceptable lead qualification approach.
Lead nurturing along the sales pipeline up to the time you close a sale with a client and attract brand loyalty.
Social selling ppt business slide by chidiebube wilson nzemeChidiebube Nzeme
The pattern of buying has changed drastically over time. Buyers are now more informed about what they want to buy before buying and they will prefer to buy from a seller that is trusted and possibly recommended from someone they know.
Understanding and utilizing the lessons in social selling will aptly position salespeople to adapt and make good of the changing buying pattern.
Social selling emphasizes understanding the need of a buyer, building a formal relationship with that buyer before making the sale.
This document summarizes a LinkedIn social selling workshop. The agenda includes foundations of social selling, what success looks like, and best practices for implementing social selling programs. It discusses how social sellers see more success in opportunities created, quota achievement, and outselling peers. The best practices for implementation include creating awareness through executive sponsorship, education through training and resources, and accountability through metrics tracking and attribution.
Six essential steps of small business marketingDrew Giffin
This document provides guidance on essential marketing strategies for small businesses. It discusses the importance of branding, developing a marketing plan with goals and tactics, using email marketing, social media, blogging to tell your business story, online directories and reviews for SEO, and focusing on customer retention. Specific tactics recommended include compelling subject lines and segmenting email lists, engaging customers on top social media platforms, using blogs to share expertise, listing the business on directories and review sites, and considering text message marketing to engage mobile customers.
This document discusses strategies for sales organizations to engage customers earlier in the buying process when customer needs are still being defined. It finds that customers now do much of their own research before engaging suppliers, often completing over half the purchase decision process alone. It identifies four behaviors of top sales performers: 1) conducting non-traditional customer due diligence, 2) personally owning lead generation, 3) leading with insights that challenge customer assumptions, and 4) using social media as an influential channel. These "challenger" representatives shape customer demand through pre-funnel engagement like teaching, rather than just reacting to defined needs. The key is for sales to teach customers where they learn during early needs assessment.
Define
Analyze
Map
Nurture
Are you pulling your hair out with your content marketing plan? Sometimes we curse at content marketing (shaking my fist in the air). I am a big fan of the KISS (Keep it simple, silly) method. Here is a simple process to follow for your content marketing.
Axis Global Partners and Leading Results hosted a webinar on social media marketing strategies. Dan Kraus of Leading Results discussed how marketing has changed from outbound interruption to inbound attraction. He emphasized the importance of using new tools like social media, blogs, and content to attract potential customers and get them to know, like, and trust a business. Kraus also stressed listening on social media to find leads, enhance credibility, and monitor competitors, providing examples of tools to use for social listening. The presentation concluded with next steps businesses can take to start engaging on key social media sites.
Webinar: How to Achieve Thought Leadership on LinkedInLinkedIn
The third webcast in our "Succeed in 2015" series will teach you how to leverage thought leadership to drive business value for your organization.
In this live webcast hosted by Jason Miller, Senior Content Marketing Manager at LinkedIn, you'll learn:
- How your company can leverage thought leadership on LinkedIn
- Three types of thought leadership your business should be creating
- How to measure the return on your thought leadership content
- Actionable steps towards your successful thought leadership strategy
Plus, this webcast is chocked full of insights and tips from marketing thought leaders and will cover both basic and advanced thought leadership strategies.
The document summarizes a presentation about how social media can drive sales. It discusses starting with identifying target markets on social media, measuring success metrics like increased traffic or revenue, and tools like LinkedIn, Facebook, and Twitter that are best for sales. Specific examples are given showing increased sales results for Old Spice and local businesses using social media tools and strategies discussed.
This document provides an overview of LinkedIn Sales Navigator and how it can help sales professionals overcome common challenges by allowing them to target the right buyers and companies, understand what buyers value, and engage buyers with personalized outreach. Specifically, it notes that Sales Navigator gives users advanced search and lead recommendations to find the right people faster. It also allows users to keep track of leads and research prospects from any device. Further, users can engage with their network and reach prospects directly with personalized messages and sales content. The document concludes by stating that Sales Navigator helps users sell smarter by targeting the right accounts, understanding buyers, and engaging buyers.
General overview of Sales Navigator tailored specifically for business development teams for professional services companies. Speaker is Kathryn Dobkin. Goes over Leadbuilder, Advanced Search, InMail tactics.
7 Lessons Learned In Scaling A Customer Advocacy ProgramInfluitive
Cristina Melluzzi discusses Cisco's customer advocacy program called The Gateway. The Gateway is an online community that allows customers to share stories, demonstrate thought leadership, and earn rewards. Over 1,200 advocates are active in The Gateway and have generated over $400k in pipeline revenue. Melluzzi provides 7 lessons for scaling a customer advocacy program, including being brave, bold, and taking risks to get customers' attention. She also stresses the importance of executive sponsorship, continuous learning, and starting small. The future goals are to expand The Gateway globally and leverage advocates to extend Cisco's marketing and sales reach.
The sales landscape is changing.
With more buyers seeking insights and information online, salespeople are turning to social media to get in front of their buyer.
You can get real results using social media for sales, and this webinar will show how you can:
- Get your sales team on board with social media
- Improve sales results using the LinkedIn platform
- Use the Social Selling Index score to measure progress and success
AMA Baltimore - Building Your Content Marketing PlanWill Davis
As companies race to implement content marketing programs, many are doing so without a concrete plan. Right Source Marketing Managing Partner Will Davis leads this workshop on building your content marketing plan for Baltimore's American Marketing Association chapter. The workshop covers understanding buyer roles, viewing content from a business perspective, content planning, content creation, content optimization, content distribution and content tracking and analysis.,
Learn more about social selling at http://linkd.in/1byEPQ2.
Digital disruption has revolutionized the sales and marketing landscape--72% of buyers use social media to research before making a purchase, and 81% of buyers are more likely to engage with a strong professional brand. To reach buyers, sales and marketing teams must align themselves to create a compelling social media presence.
Join LinkedIn and Oracle Marketing Cloud as we draw back the curtain and explore how to bridge the divide between sales and marketing.
You'll learn:
--Why social selling is important and valuable to both sales and marketing
--Which team is responsible for owning social selling
--How to implement a social selling strategy across both teams
Understanding the Role of Customer Advocacy Throughout the Customer JourneyInfluitive
Misia Tramp, VP of Customer Experience Strategy of Metia Group
Misia will reveal insight gathered during a study analyzing the key performance attributes of 13 major technology brands and the comparative effectiveness of their customer advocacy and reference programs against seven drivers of success. A detailed executive summary of the research will be shared with all Advocamp delegates after the conference. The insights clearly point to specific strategies and tactics to optimize experiences for advocacy throughout all stages of the customer journey.
The document discusses social media marketing strategies for businesses. It outlines various social media platforms like Facebook, Twitter, Google+, YouTube, Pinterest, and LinkedIn and strategies for each platform, such as creating engaging content and communities. The goals of social media marketing are to foster awareness, drive traffic and sales, build loyalty, and gain insights. Proper positioning, promoting, packaging, and partnering are emphasized for an effective social media presence.
A successful inbound marketing strategy is all about creating relationships with followers and establishing automated procedures. Learn more on this presentation
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
Content Strategy of Thought Leadership - Speed PresentationStacey King Gordon
The document discusses the content strategy for establishing thought leadership. It begins by noting that few companies have established themselves as true thought leaders through their content. An effective content strategy requires focus on areas of unique expertise, sustainability over time despite limited resources, and maintaining high standards for quality. The strategy should align content with customer needs at different stages, prioritize premium and current awareness content types, and establish guidelines for tone, structure and organization. Measuring success requires benchmarking metrics like engagement and starting with a small number of key performance indicators related to goals. An ongoing commitment to content strategy can help companies develop into true thought leaders over the long term.
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
Case Study about Cathay Pacific Airways on LinkedIn: Leveraging member profiles to reach business travelers to Asia
Visit marketing.linkedin.com for more success stories.
Social media allows for open online conversations. It has made word-of-mouth marketing accessible to everyone with an internet connection. While some see it as a way to charge hidden fees or poach employees, it can be used to reach target audiences, build brand awareness, and engage customers when done properly and tied to marketing strategies. Considerations for businesses include allocating sufficient time, participating authentically, focusing efforts on platforms like LinkedIn and Facebook that match target demographics, and ensuring activities provide a return on investment.
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Social Media Today
This document discusses how analyzing customer behavior and profiles can help shape a company's marketing strategy. It contains details about an upcoming webinar on behavioral analytics, including presentations from speakers from IBM, Zignal Labs, Social Media Today, and BuzzSumo. The webinar will cover topics like understanding audiences, creating buyer personas, tracking content engagement, and using analytics to improve the customer experience across channels.
Axis Global Partners and Leading Results hosted a webinar on social media marketing strategies. Dan Kraus of Leading Results discussed how marketing has changed from outbound interruption to inbound attraction. He emphasized the importance of using new tools like social media, blogs, and content to attract potential customers and get them to know, like, and trust a business. Kraus also stressed listening on social media to find leads, enhance credibility, and monitor competitors, providing examples of tools to use for social listening. The presentation concluded with next steps businesses can take to start engaging on key social media sites.
Webinar: How to Achieve Thought Leadership on LinkedInLinkedIn
The third webcast in our "Succeed in 2015" series will teach you how to leverage thought leadership to drive business value for your organization.
In this live webcast hosted by Jason Miller, Senior Content Marketing Manager at LinkedIn, you'll learn:
- How your company can leverage thought leadership on LinkedIn
- Three types of thought leadership your business should be creating
- How to measure the return on your thought leadership content
- Actionable steps towards your successful thought leadership strategy
Plus, this webcast is chocked full of insights and tips from marketing thought leaders and will cover both basic and advanced thought leadership strategies.
The document summarizes a presentation about how social media can drive sales. It discusses starting with identifying target markets on social media, measuring success metrics like increased traffic or revenue, and tools like LinkedIn, Facebook, and Twitter that are best for sales. Specific examples are given showing increased sales results for Old Spice and local businesses using social media tools and strategies discussed.
This document provides an overview of LinkedIn Sales Navigator and how it can help sales professionals overcome common challenges by allowing them to target the right buyers and companies, understand what buyers value, and engage buyers with personalized outreach. Specifically, it notes that Sales Navigator gives users advanced search and lead recommendations to find the right people faster. It also allows users to keep track of leads and research prospects from any device. Further, users can engage with their network and reach prospects directly with personalized messages and sales content. The document concludes by stating that Sales Navigator helps users sell smarter by targeting the right accounts, understanding buyers, and engaging buyers.
General overview of Sales Navigator tailored specifically for business development teams for professional services companies. Speaker is Kathryn Dobkin. Goes over Leadbuilder, Advanced Search, InMail tactics.
7 Lessons Learned In Scaling A Customer Advocacy ProgramInfluitive
Cristina Melluzzi discusses Cisco's customer advocacy program called The Gateway. The Gateway is an online community that allows customers to share stories, demonstrate thought leadership, and earn rewards. Over 1,200 advocates are active in The Gateway and have generated over $400k in pipeline revenue. Melluzzi provides 7 lessons for scaling a customer advocacy program, including being brave, bold, and taking risks to get customers' attention. She also stresses the importance of executive sponsorship, continuous learning, and starting small. The future goals are to expand The Gateway globally and leverage advocates to extend Cisco's marketing and sales reach.
The sales landscape is changing.
With more buyers seeking insights and information online, salespeople are turning to social media to get in front of their buyer.
You can get real results using social media for sales, and this webinar will show how you can:
- Get your sales team on board with social media
- Improve sales results using the LinkedIn platform
- Use the Social Selling Index score to measure progress and success
AMA Baltimore - Building Your Content Marketing PlanWill Davis
As companies race to implement content marketing programs, many are doing so without a concrete plan. Right Source Marketing Managing Partner Will Davis leads this workshop on building your content marketing plan for Baltimore's American Marketing Association chapter. The workshop covers understanding buyer roles, viewing content from a business perspective, content planning, content creation, content optimization, content distribution and content tracking and analysis.,
Learn more about social selling at http://linkd.in/1byEPQ2.
Digital disruption has revolutionized the sales and marketing landscape--72% of buyers use social media to research before making a purchase, and 81% of buyers are more likely to engage with a strong professional brand. To reach buyers, sales and marketing teams must align themselves to create a compelling social media presence.
Join LinkedIn and Oracle Marketing Cloud as we draw back the curtain and explore how to bridge the divide between sales and marketing.
You'll learn:
--Why social selling is important and valuable to both sales and marketing
--Which team is responsible for owning social selling
--How to implement a social selling strategy across both teams
Understanding the Role of Customer Advocacy Throughout the Customer JourneyInfluitive
Misia Tramp, VP of Customer Experience Strategy of Metia Group
Misia will reveal insight gathered during a study analyzing the key performance attributes of 13 major technology brands and the comparative effectiveness of their customer advocacy and reference programs against seven drivers of success. A detailed executive summary of the research will be shared with all Advocamp delegates after the conference. The insights clearly point to specific strategies and tactics to optimize experiences for advocacy throughout all stages of the customer journey.
The document discusses social media marketing strategies for businesses. It outlines various social media platforms like Facebook, Twitter, Google+, YouTube, Pinterest, and LinkedIn and strategies for each platform, such as creating engaging content and communities. The goals of social media marketing are to foster awareness, drive traffic and sales, build loyalty, and gain insights. Proper positioning, promoting, packaging, and partnering are emphasized for an effective social media presence.
A successful inbound marketing strategy is all about creating relationships with followers and establishing automated procedures. Learn more on this presentation
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
Content Strategy of Thought Leadership - Speed PresentationStacey King Gordon
The document discusses the content strategy for establishing thought leadership. It begins by noting that few companies have established themselves as true thought leaders through their content. An effective content strategy requires focus on areas of unique expertise, sustainability over time despite limited resources, and maintaining high standards for quality. The strategy should align content with customer needs at different stages, prioritize premium and current awareness content types, and establish guidelines for tone, structure and organization. Measuring success requires benchmarking metrics like engagement and starting with a small number of key performance indicators related to goals. An ongoing commitment to content strategy can help companies develop into true thought leaders over the long term.
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
Case Study about Cathay Pacific Airways on LinkedIn: Leveraging member profiles to reach business travelers to Asia
Visit marketing.linkedin.com for more success stories.
Social media allows for open online conversations. It has made word-of-mouth marketing accessible to everyone with an internet connection. While some see it as a way to charge hidden fees or poach employees, it can be used to reach target audiences, build brand awareness, and engage customers when done properly and tied to marketing strategies. Considerations for businesses include allocating sufficient time, participating authentically, focusing efforts on platforms like LinkedIn and Facebook that match target demographics, and ensuring activities provide a return on investment.
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Social Media Today
This document discusses how analyzing customer behavior and profiles can help shape a company's marketing strategy. It contains details about an upcoming webinar on behavioral analytics, including presentations from speakers from IBM, Zignal Labs, Social Media Today, and BuzzSumo. The webinar will cover topics like understanding audiences, creating buyer personas, tracking content engagement, and using analytics to improve the customer experience across channels.
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
In this presentation, we will explore the fundamentals of Building A Successful Legal Practice using Digital Marketing Strategies such as:
- Content Marketing
- Social Media Marketing
- Website
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
What happens when we take a creative destructionist strategy toward content marketing? Are we truly doing things in new and innovative ways, or simply hitting the publish buttons? In this discussion, presented at Digital Summit Detroit, Microsoft's Group Product Marketing Manager and Social Data Expert, Geoff Colon goes deep into looking at a topic from a parallax view. Why is the best content a combination of entertainment and education? How do visuals enhance emotional resonance? Why should marketing be approached more like a DJ than a marketer?
For more disruptive ways to look at your marketing, follow Geoff on Twitter @djgeoffe or view his videos at youtube.com/djgeoffe
The document discusses disruptive content marketing strategies. It argues that content marketers should think like DJs by understanding their audience, entertaining them with dynamic content, educating them, curating content from others, facilitating social conversations, and producing original content. It outlines five dynamics of content and provides examples. It also discusses the importance of disciplined tracking of metrics from search, social media, and websites to measure the success of content marketing strategies. Finally, it presents a case study of how IBM crafted content to delight audiences.
This document provides tips and best practices for using social media to generate B2B leads. It discusses developing a social media plan with goals and objectives, tying social media to other marketing efforts, training employees, and being accountable through reporting. A case study is presented of a major B2B marketing company that uses a team approach and daily content creation across multiple channels to engage prospects and move them through the funnel. Their tactics include promoting webinars in advance, following up with content, and nurturing leads based on their level of engagement.
The document discusses listening to consumers, competitors, and the overall industry or category to understand digital marketing opportunities. It recommends searching across digital channels like search engines, Google Trends, social media to understand what consumers and competitors are doing online. The key is to understand where target audiences spend time online and what topics interest them related to your business. This information can then be used to define marketing strategies, goals, objectives, and tactics.
This document provides information about the author, who is a business marketing student at the University of Nevada, Reno graduating in May 2012 with an interest in event planning. It then discusses internet marketing and its benefits for small businesses in building relationships, communicating with customers, and understanding customer needs. Finally, it outlines strategies for effective online marketing including the importance of search engines, content, social media, calls to action, and tracking progress.
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
How to maximize your online exposure on a start up budget Red Rock
The first things to da it to utilize all the free tools then build out your persuasion architecture.
The more focused your reputation and the greater your visibility within your target client group, the more valuable your brand.
Reputation x Visibility = Brand Strength
Social media can help small businesses in several ways: by building trust with customers, educating buyers, addressing customer concerns, and demonstrating expertise. Understanding a business's niche and target customers is important for defining content. Top social media platforms include Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google My Business. Effective content includes a baseline of on-going, branded content; targeted campaigns around specific offers; and calls to action. Resources were provided to help with content creation and social media management.
The document provides an overview of social media activities including awareness building, inventory services, policy creation, training, monitoring, and market research for customers and publications/blogs. It discusses creating a social media strategy and policy, monitoring and measuring ROI, key social media platforms, and concludes with tips for getting started with social media for a business. The document contains an agenda and discusses topics like goals, objectives, ambassador teams, and rolling out a social media project.
The document outlines a 6 step process for companies to build advocacy through social media, including finding customers online, providing a positive first experience, establishing credibility and trust, increasing loyalty, and ultimately gaining advocates who will recommend the company to others. It discusses how social media allows customers to easily promote brands themselves and provides case studies of companies that have achieved significant returns through social media marketing.
Relationship Marketing - Leads from SocialParth Pandya
This is purely a marketing topic where I will make the reader aware with the “Relationship Marketing” through different social media platforms. I wish to highlight those details through “Affinity, Discovery & Validation” concepts. I wish to keep "Twitter" as the main tool to govern my session and my talk will be around it to get more leads through that as well.
Sales & Marketing In the Social Era (Citrix Webinar 9/18/2013)Brian Carter
Explore social tools and techniques that will help you reach new lands of opportunity in sales and marketing.
Topic: What’s Working NOW: Best Practices for Marketers and Salespeople in the Social Era
Speaker: Brian Carter, Social Media Expert and Bestselling Author
How to avoid the biggest sales obstacles in recent market trends
Social media tactics that boost referrals and warm up prospects
Proven strategies for generating leads on Facebook and LinkedIn
and more
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...Localogy
This document discusses paid and organic social media strategies on Facebook. It begins by emphasizing the importance of understanding your business goals and value proposition before developing a social media strategy. It then covers organic reach and how to improve engagement through quality content, interactions, tagging other brands, and posting at optimal times. The document also discusses how paid ads can boost posts, promote your page and website, and target local audiences. It stresses the importance of consistency and having a plan to measure success.
Social Selling Deconstructed: Strategy, Implementation and MeasurementBlack Marketing
This document provides an overview of social selling strategies and how to measure success. It discusses how today's buyers complete most of the purchase process online and use social media to research options. Social selling is defined as using social platforms like LinkedIn to build a professional brand, find prospects, engage with insights, and build strong relationships. The document recommends framing a social selling program around awareness, education, and accountability. It also provides examples of how Hootsuite measured the maturity of its social selling efforts from basic posting activity to tracking how social impacts specific deals.
LinkedIn and Hootsuite partner to demystify where social media and social selling can play an important role in the sales process. From strategy to implementation to measurement, Sara Cohen and Amy McIlwain deconstruct social selling and review key considerations when building a social organization.
LinkedIn for Thought Leadership: Grow Your Network & Own Your IndustryBrent Robinson
Many people believe LinkedIn is for job seekers. It’s so much more than that. LinkedIn, when used correctly, is a powerful networking tool.
Applying the principles learned in this seminar will set you on the path to becoming a micro-influencer who attracts potential clients and future employers. Join agile marketing agency, Modthink, as we dive into effective tactics and strategies to leverage LinkedIn.
Modthink Small Business Workshop - Sales Driven Digital MarketingBrent Robinson
Participants will gain a broad understanding of digital marketing strategy, technologies and content marketing for small businesses and startups. We'll provide the marketing basics with examples and plenty of resources.
You'll come away with enough understanding of digital marketing to confidently discuss marketing with new hires, agencies, and contractors. If you are a Do-It-Yourselfer, you'll have a clear path and resources to build your marketing platform..
We cover in this workshop:
1. Basic Digital Strategy Marketing (Buyer's Journey, Sales Funnel, Ideal Customer Persona)
2. Technology Foundations (Website, Social Channels, Calls to Action, CRM)
3. Content Marketing Basics (Topics, Graphics, Social Syndication, Content Calendar)
Sales Powered Marketing for Startups and Small BusinessesBrent Robinson
Start with a clear understanding of your sales process and a clear picture of your ideal customer.
Here are some inbound marketing and sales basics along with practical tips for delivering your digital marketing strategy on a shoestring.
Any size SMB can use this knowledge. Use it to build your own or if you want to speak confidently with your marketing team, freelance vendors, and your agency.
This document provides an overview of why businesses need a social media strategy and how to develop an effective strategy. It discusses that social media requires thinking like a small business owner and focusing on authentic engagement over short-term metrics. An effective strategy integrates social media into the overall marketing plan, tells stories to build expertise, and syndicates content through influencers to build momentum over the long run. Measurement of a strategy includes engagement, sentiment, search optimization, and conversions to evaluate return on investment.
1. Social Media
For Small Businesses
Brent Robinson, Chief Thought Officer
brent@Modthink.com
2. What I Hope You Get From Today
Confidence
• How social media can help you
drive business
• Marketing basics
• Understanding of top platforms
• Content & campaign basics
• Go-To resources
4. Why Digital Marketing?
In 2015 Facebook
influenced 52 per cent
of consumers’ online
and offline purchases,
up from 36 per cent in
2014. (Source: The
Drum)
5. Why Social Media
for Business?
• Build trust with your
audience
• Educate your buyers before
your competitors do
• Address customer
complaints or concerns
• Demonstrate your
expertise