Here's a 15 minute crash course on Pinterest social media marketing for any brand! I gave this presentation to the Chesapeake Regional Tech Council's Social Media Marketing Forum in September, 2014.

1. Social Media Marketing Forum:
Unconventional Marketing Strategies
A Pinterest Crash Course in 15 Minutes
Stacey Miller
Senior Social & Media Relations Manager
OutMarket

4. B2B
B2C
Retail
Associations
Non-Profits
Education
Finance
Healthcare
Real Estate
Entertainment
Food & Beverage

6. Industries you wouldn’t expect…

17. 6 Reasons to Use Pinterest
• A visual way to represent a brand that
engages new prospects or customers
• Drive awareness
• Humanize the brand and engage a visual
community
• Discover trending content for content
marketing
• Drive traffic
• Drive sales

18. What to Pin
• Photos and graphics from your website
• Customer testimonials
• Product screenshots
• Photos of employees
• Lifehacks your product/service achieves
• Industry knowledge or graphics
• Helpful visual resources
• Repin other pins – like a RT or FB share

19. How to pin

22. Pinterest in 5 min a day
• Follow three new Pinners
• Like five new pins
• Repin two pins from other Pinners
• Pin 1-2 images of your own to your own
boards
• **Bonus: Pin your images to group boards

23. Analytics
• New profile metrics show which of your
Pins and boards appeal to people the most
• Audience data tells you who’s interacting
with Pins from your site, and which ones
they like most
• Site metrics shows how Pins from your site
are doing with repins and clickthroughs

29. Pinterest in Google Analytics
https://www.outmarket.com/blog/social-infographic
https://www.outmarket.com/blog/social-infographic/?
utm_medium=social&utm_source=pinterest&u
tm_campaign=infographic&utm_term=wed-1pm

32. Tools to use with Pinterest

38. Make the most out of Pinterest
• Create a content strategy
• Leave no image unpinned
• Link every single image back to a page on
your website
• Include hashtags and a call to action
where appropriate
• Remember that it’s a social community
just like Twitter or Facebook

39. Tweet me: @staceylamiller
Email me: smiller@outmarket.com