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Using Data to sell more tickets
The document outlines strategies for enhancing ticket sales and event marketing through effective audience engagement and data tracking. It highlights the roles of Eventbrite in event registration and Batchbook in building customer relationships, suggesting specific data to collect from attendees and emphasizing the importance of follow-ups post-event. Key takeaways include optimizing marketing efforts, encouraging social sharing, and maintaining ongoing communication with participants.
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Using Data to sell more tickets
- 1. 3 Ways toSupercharge Your Ticket Sales &
- 2. Agenda • Introductions • When,How and What data to gather • Track and optimize your marketing • Store the data and leverage it forever • Key Takeaways • Q&A
- 3. Today’s Speakers Mitch Colleran PartnershipManager, Eventbrite @Colleran! mitch@eventbrite.com Pamela O'Hara CEO & Co- founder, Batchbook batchbook.com @pamohara @batchbook
- 4. Eventbrite delivers acomplete registration solution that’s intuitive, social - and powerful. More than 500,000 organizers have used Eventbrite to power their online registrations. Over 1.7 million events have been organized on Eventbrite with 50 million registrations sold and counting.
- 5. Batchbook helps smallbusinesses grow by building better relationships with the right people. Small businesses and teams can use Batchbook to track customer contact info, conversation history, social postings, as well as custom data and follow up tasks to become more efficient and connected to customers leading to faster growth.
- 6. Quick question beforewe get started: At what point has an event sold 1/2 of its tickets?
- 7. Gather data •Get toknow your audience •Track your marketing efforts •Focus on what’s working
- 8. Get to knowyour audience
- 9.
- 11. Make each fieldearn it’s keep
- 12. Ideas on attendeeinformation to gather • Profile/demographics • Contact information • Expectations & pain points • Meal preferences • Social Media information
- 13. Find just theright people to invite Use Batchbook to: • Find people by geographic location • Find people with similar interests • Find people at certain stages of the relationship
- 14. If you wanta crowd, invite fewer people 1. Gear your event to a specific group of people • People who are more likely to take action • People who are likely to spread the word 2. Market that event directly to them 3. Make it a “must-attend” for that group
- 15. Track and optimizeyour marketing
- 16.
- 17. How did youhear about this event?
- 20. How do Itrack and optimize social media? It’s already done for you.
- 21. Traffic Sources toEventbrite in January 2008
- 22. One attendee: 262friends* Potential reach: 68,600 friends *Average number of Facebook friends per user in 2012. Source: Arbitron: Edison Research
- 23.
- 24. pre- purchase 40%post- purchase 60% The motivation toshare is higher once the purchase has been made. When the event was shared
- 25. A post-purchase shareis more impactful A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase share.
- 31.
- 32. The follow upbird gets the worm • When you want action, make it obvious what attendees should do • Stay in touch after the event for a higher success rate • Don’t forget those that didn’t make it
- 33. Sort your eventlist Use Batchbook to • Import from Eventbrite • Tag contacts • Reach out to everyone • Export to email software
- 34. Keep the ConversationGoing Stay in touch by sharing related information • Thank you notes, articles, promos and coupons, new events, surveys Use your channels • Email, social, direct mail, phone calls, smoke signals
- 35. Organize all thatfollow up Use Batchbook to: • Print mailing labels • Send postcards • Send email campaigns • Follow and post social updates • Make phone calls • Invite to future events
- 36. Key Takeaways • Collectinformation that will help accomplish your business goals • Track everything! • Use the data to optimize your marketing • Encourage social sharing • Segment your database • Keep the conversation going
- 37. Q&A Interested in learningmore about Eventbrite? • Attend a live demo: productdemo.eventbrite.com • Eventbrite.com/contactus • @Eventbrite.com • Facebook.com/eventbrite Interested in learning more about Batchbook? • Watch our video: batchbook.com/tour/ • Email us at help@batchblue.com • @Batchbook • Use promo code “batchbrite” for 25% for 3 months
Editor's Notes
- #4 Pamela O’Hara CEO & Co-Founderpohara@batchblue.com@pamoharaPam is CEO of Batchbook, which she co-founded in 2006. She is responsible for setting the overall direction and product strategy for the company. As a businesswoman and a mother, Pam is committed to running a company that can adapt to the unique needs of both its employees and its customers to foster better organization, increased productivity and a more balanced life. A seasoned conference speaker, Pam regularly shares her experiences as an entrepreneur and expert on data management tools and methodologies in a voice mixed with Yankee practicality and Southern charm.Most surprising fact about yourself: I don’t like sweet tea. It’s a southern thing. I have to eat twice as many grits to convince folks I really am a belle.Mitch Colleran - Partnership Manager, EventbriteMitch has a been at Eventbrite for 3 years and leads Partnerships and Integrations. In his role, he speaks with 100s of companies in the event tech space -- which provides a front row seat for seeing what technologies are being used to enhance events.FUN FACT: "I am obsessed with Urban Development, so I can spend hours looking at digital renderings of new skyscrapers or public transit projects."
- #7 38% of events have only sold ½ their tickets in the week prior to the event – let’s figure out how you can speed that process up and make sure your target audience Is getting excited about the event.
- #15 (in fundraising, Returning participants raise more money. In fact, they may outperform new participants by over 6x according to Blackbaud’s 2012 Peer-to-Peer Fundraising Benchmark Study.)
- #23 Alternate version
- #36 Use Batchbook to:Print mailing labelsSend postcards (Direct Mail Manager)Send email campaigns (MailChimp, ActiveCampaign)Follow and post social updates (HootSuite)Make phone callsInvite to future events (Eventbrite)