The document outlines a 3-step online marketing program: 1) Get out there and get found by establishing a presence on search engines, directories, social media, etc. and keeping content fresh, 2) Engage with prospects by getting them to follow/friend/subscribe and providing valuable information to build trust, 3) Follow up through ongoing engagement and offers using methods like mobile text messages. It emphasizes integrating different online marketing elements, doing so incrementally to control costs, and engaging where customers are online rather than just having a website. Custom packages are offered to help businesses get started.
64. Your Custom Web Presence
or
Strategic Video Positioning
or
Custom Facebook Welcome
65. Create a specially optimized mini-
Website to build your personal brand
Create videos to establish you as an
expert within your industry
Create a professional Facebook
Business Page to increase your “Likes”
with a Strategic Day-to-Day Plan of
Action
66. Custom Website $750
20 Videos and Fully
Optimized YouTube
$1,500
The Perfect Facebook
Page $300
67. Custom Website $500
20 Videos and Fully
Optimized YouTube $500
The Perfect Facebook
Page $300
Today Only $1,000