The document outlines a presentation by the El Dorado Chamber of Commerce on utilizing Facebook and Instagram for business marketing. It covers goals such as setting up a business presence, creating ads, and accessing marketing resources, emphasizing the effectiveness and targeting capabilities of social media advertising. Action items include setting up a Facebook Business Manager, creating ads on both platforms, and offers bonuses such as free eBooks and courses.

1. Facebook and Instagram
for Business
El Dorado Chamber of
Commerce
June 14, 2017

2. Our Goals Today:
1. Understand how to set up business
presence on Facebook and Instagram
2. Understand why and how to set up
a Facebook ad / Instagram ad
3. Get access to marketing resources
for busy professionals

3. Win a free marketing online course
today.
(Value=$297)
Enter with your business card.

4. Source: Social Media Today

5. Time
40 min/day
Mobile
1.03
billion ppl
Eyeballs
1.13 billion
ppl
Facebook

6. Your customers are on it.
So are your competitors.

7. Facebook is still the most popular
social networking site for
marketers.
80% of marketers use it.

8. FACEBOOK
IS FREE

9. Social Media Advertising is
projected to generate $11
billion in revenue in 2017.
Source: MarketingTechBlog

10. 10% 24%
Social Media Marketing as percent of
Overall Marketing Spend
5 years from now

11. Social ads are:
- highly
targeted
- cost effective
- DYI

12. Why should you care?
1. You have the tools to stay
ahead of your competitors.
2. Reach local customers.
3. Save money.

13. The Problem?
1. Personal vs Business
presence (profiles,
passwords, privacy)
2. Not knowing how to do it.
3. Always changing.

14. Set up Facebook Business Manager
https://business.facebook.com/

15. Inside the Business Manager

16. Any problems with Business
Manager go to:
http://bit.ly/FBBusinessmanager

17. Facebook Ad Manager

18. DYI Facebook Ads FREE Tools
Ad Manager- entry level Power Editor - advanced

19. Create an Ad

20. Choose an Objective

21. Custom Lookalike
Targeting
Audiences

22. Targeting
• Country
• State
• City
• Zip
• Gender
• Interests
• Behavior
• Connections to page

23. Custom Audience
• Email Database
• Phone Number Database
• Facebook Fans
• Website Visitors
• People who watched a video
• People who engaged with your
page

24. Lookalike Audience
FB will match more people based
on your:
• Email Database
• Phone Number Database
• Facebook Fans
• Website Visitors
• Etc, Etc.

25. Budget $5/day/min

26. Follow the 8
simple steps in
the guide:
To get the guide:
http://bit.ly/
MilenaRegosFacebook
AdGuide

27. èBonus VIDEOç
How to create one Facebook ad
with 6 different images:
http://bit.ly/FB6images
OR
youtube.com/milenaregos

28. èBonus VIDEOç
How to boost a post from the Ad
Manager
http://bit.ly/FBboostpost
OR
youtube.com/milenaregos

29. Case Studies:
Squaw Valley
Gold Bug Park and Mine

30. Squaw Valley Ad Campaign

31. Gold Bug Park and Mine

32. Facebook Q & A

33. Questions:
1. Is Facebook free?
2. What is the best way to manage
my business on Facebook?
3. How can I set up my own Facebook
ads?

34. Instagram
is the new
Facebook

35. Snap. Record. Share.

36. If You Could Express Your Business
Visually, What Would You Create?

37. 1. Build Relationships
2. Tell a visual story about
your business
3. Create brand awareness

38. Engagement with
brands is:
>10 times higher
than Facebook
>54 times higher
than Pinterest
>84 times higher
than Twitter.
Source: Instagram & Brandwatch

39. 700 MM
people:
the largest
mobile ad
platform

40. Source: TechCrunch

41. Use Instagram Ads to:
1. Increase awareness
2. Drive people to your website
3. Special events
4. Deals
5. Contests

42. Boost sales with special discounts
and promotions

47. To create an Instagram ad

48. Where
does my
ad
appear?
Call to Action
Button

49. èBonus VIDEOç
How to create Instagram ONLY ad:
http://bit.ly/Instagramad
OR
youtube.com/milenaregos

50. Instagram Case Studies

51. Social advertising is:
Good for local businesses
Affordable
Very targeted

52. Action Items:
1. Set up Facebook Business
Manager
2. Dedicate advertising budget:
- Boosted posts
- FB ads
- Instagram ads

53. BONUS:
Get my FREE
eBook:
“7 ways to save
time, grow your
business and be
happier”
milenaregos.com

54. SIGN UP FOR:
MILENA REGOS ONLINE MARKETING COURSE:
SIMPLE MARKETING BLUEPRINT
HTTP://SIMPLEMARKETINGBLUEPRINT.COM/

55. SIMPLE MARKETING BLUEPRINT
HTTP://SIMPLEMARKETINGBLUEPRINT.COM/
20 MIN/WEEK
10 WEEKS
SUPPORT IN FACEBOOK GROUP OR 1 ON 1

56. SIGN UP FOR:
SIMPLE MARKETING BLUEPRINT
HTTP://SIMPLEMARKETINGBLUEPRINT.COM/
$297 DYI + PRIVATE FACEBOOK GROUP SUPPORT
$697 VIP + 1 ON 1 COACHING WITH SKYPE CALLS ($625 VALUE)
TODAY’S OFFER: SIGN UP TODAY AND GET A 60 MIN FREE
MARKETING CONSULTATION ($125 VALUE)