Time Saving Tips and Tools
for Social Media Marketing
           Milena Regos
      Out&About Marketing
      Twitter: @milenaregos
      Twitter hashtag: #AIFD
“Time is
what we
want most,
but what
we use
worst.”
William Penn
How much time do you spend
weekly on marketing your business?

  30


 22.5


  15


  7.5


   0
        <1               1-2 hrs             2-5 hrs            5-10 hrs           11+ hrs


             Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
Personal/Business Use of Social Media
                                      Personal                                   Business
100

       92.5 93.4


 75



 50                52.7
                                   45.2
                                                  39.5
                                          34.7                  34.9
 25                                                                         26
                                                                                  29
                          22.4                           21.6          22
                                                                                        19.6

                                                                                               8.5     7.1 6.2
  0
               k        s                 s                  s    s         r        s             n
             oo       eo               log               site hoto     itte       um            tio
          eb       Vid               B
                                                      ew       P    Tw        Fo
                                                                                r
                                                                                           loc
                                                                                               a
      Fac                                          vi                                  eo
                                                                                         -
                                                 Re                                  G

                                 Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
Traditional marketing methods for florists

 50
         48.5             47.7



37.5
                                           36.8



                                                       27.8
 25

                                                                      19.9
                                                                                      16.4
12.5
                                                                                                  12.4
                                                                                                             10.2



  0
                  il                 ads          s         ads Radio                      r      TV                    g
                Ma                 t          age                                        oo                        eti
                                                                                                                       n
          ec  t
                            pri
                                  n         wP        zin
                                                          e                           utd                      ar k
       Dir             oca
                          l
                                      Yel
                                          lo
                                                 Ma
                                                    ga                            O
                                                                                                          ele
                                                                                                              m
                  L                                                                                      T
                            Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
Your old business card
Your new business card
Your new business card
Your new business card
Your new business card
Your new business card
Your new business card
Your new business card
Create a Plan
•   Listen

•   Plan

•   Engage

•   Measure

•   Review and Adjust
Get Organized
Content Schedule
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
“The bad news is time flies.
The good news is you’re the
          pilot.”

       Michael Altshuler
Prioritize
Automate
•   TweetMeme

•   HootSuite/TweetDeck/Seeismic

•   SocialOomph

•   Facebook to Twitter - when
    needed

•   Twitter to Facebook - when
    needed

•   Blog to social networks

•   Ping.fm - to all
Aggregate
Hootsuite
Favorite Tools
•   iPhone                       •   Diigo

•   Animoto for easy videos      •   Firefox add-ons - Hootlet,
                                     Diigo, Bit.ly, SproutSocial
•   TubeMogul for distribution
    of videos                    •   Dropbox

•   Ping.fm                      •   TimeLogger

•   Evernote                     •   Instagram/360/Best Camera
On the Go
•   Facebook

•   Hootsuite

•   Flickr

•   Instagram

•   Animoto

•   Ping.fm
Commit
“Don't say you don't have enough time.
You have exactly the same number of
hours per day that were given to Helen
Keller, Pasteur, Michaelangelo, Mother
Teresa, Leonardo da Vinci, Thomas
Jefferson, and Albert Einstein.”



H. Jackson Brown, Jr. quotes (American best selling writer,
author of Life's Little Instruction Book)
Milena Regos
                   @milenaregos
              milenaregos@gmail.com
                  775-771-6863
      http://www.outandaboutmarketing.com
      http://www.slideshare.net/milenaregos
All images photo credit Creative Commons unless
      otherwise indicated. Share/remix/reuse.

Social media time saving tips

  • 1.
    Time Saving Tipsand Tools for Social Media Marketing Milena Regos Out&About Marketing Twitter: @milenaregos Twitter hashtag: #AIFD
  • 2.
    “Time is what we wantmost, but what we use worst.” William Penn
  • 3.
    How much timedo you spend weekly on marketing your business? 30 22.5 15 7.5 0 <1 1-2 hrs 2-5 hrs 5-10 hrs 11+ hrs Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 4.
    Personal/Business Use ofSocial Media Personal Business 100 92.5 93.4 75 50 52.7 45.2 39.5 34.7 34.9 25 26 29 22.4 21.6 22 19.6 8.5 7.1 6.2 0 k s s s s r s n oo eo log site hoto itte um tio eb Vid B ew P Tw Fo r loc a Fac vi eo - Re G Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 5.
    Traditional marketing methodsfor florists 50 48.5 47.7 37.5 36.8 27.8 25 19.9 16.4 12.5 12.4 10.2 0 il ads s ads Radio r TV g Ma t age oo eti n ec t pri n wP zin e utd ar k Dir oca l Yel lo Ma ga O ele m L T Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
    Create a Plan • Listen • Plan • Engage • Measure • Review and Adjust
  • 15.
  • 16.
  • 17.
    Source: Out&About MarketingImagine Social Media Survey 2011; n:285
  • 18.
    “The bad newsis time flies. The good news is you’re the pilot.” Michael Altshuler
  • 19.
  • 20.
    Automate • TweetMeme • HootSuite/TweetDeck/Seeismic • SocialOomph • Facebook to Twitter - when needed • Twitter to Facebook - when needed • Blog to social networks • Ping.fm - to all
  • 21.
  • 26.
  • 28.
    Favorite Tools • iPhone • Diigo • Animoto for easy videos • Firefox add-ons - Hootlet, Diigo, Bit.ly, SproutSocial • TubeMogul for distribution of videos • Dropbox • Ping.fm • TimeLogger • Evernote • Instagram/360/Best Camera
  • 29.
    On the Go • Facebook • Hootsuite • Flickr • Instagram • Animoto • Ping.fm
  • 30.
  • 31.
    “Don't say youdon't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michaelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein.” H. Jackson Brown, Jr. quotes (American best selling writer, author of Life's Little Instruction Book)
  • 32.
    Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos All images photo credit Creative Commons unless otherwise indicated. Share/remix/reuse.