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Pinterest Marketing
This document summarizes a presentation about using Pinterest for marketing. It describes key aspects of Pinterest like its visual nature and large female user base. It then discusses how to set up boards and pins on Pinterest. The document also provides a case study of how a hair stylist named Kate Bryan used Pinterest marketing successfully by uploading hair tutorial videos to YouTube and embedding them on her blog with Pin It buttons to drive traffic. She grew her blog subscribers to over 20,000 and her Pinterest followers to over 68,000 through this approach. The presentation emphasizes providing inspiration to users rather than directly selling or marketing to them on Pinterest.
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Pinterest Marketing
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- 2. Presented by: Maria Peagler @SM_OnlineClass www.socialmediaonlineclasses.com
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- 4. Visual Social Network MajorityWomen Source of Inspiration
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- 7. Boards Pins People
- 8. Photos What Can I Pin? Videos
- 9. How Do IPin?
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- 11. What Can Pinterest Do for Me?
- 12. Pinterest Case Study: Solopreneur Success Kate Bryan - NC Hair Stylist ● Recorded hairstyle videos ● Uploaded to YouTube ● Embedded videos on her blog
- 13. What Did Kate Do Well? Keys to Kate's Success ● Offered a Pin It button on her blog ● Included photo thumbnails w/video
- 14. Kate's Results ● Blog Subscribers: 20,000+ ● Pinterest Followers: 68,000+ ● YouTube Views: 9 Million +
- 15. Case Study Takeaways ● Kate understood the POWER of VISUAL ● She made it easy to SHARE ● She didn't do everything perfectly: has far too many comments to respond to them ● Kate grew by offering helpful video tutorials that she recorded in her bathroom, not in a slick production studio
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- 24. Follow Me pinterest.com/mariapeagler facebook/socialmediaonlineclasses linkedin.com/in/mariapeagler flickr Social Media Online Classes blog @SM_OnlineClas s youtube/WillowRidge Media