The document provides an overview of Pinterest, including what it is, how users interact with it by uploading, pinning, and repinning images, and how businesses can use it. It discusses Pinterest analytics like usage demographics and user behavior. It also explains how businesses can apply Orsburn's Social Media Business Equation to Pinterest by informing, entertaining, and interacting with customers and converting them to sales. Both opportunities and challenges of using Pinterest for business are presented.

1. Mary Lyons
Ashley Taylor

2. Overview
 What is Pinterest?
 A Brief Overview
 Chapter 4: Opposites Attract
 Pinterest Analytics
 Pinterest for Businesses
 Pinterest and Orsburn’s Formula
 The Good and the Bad
 Conclusion

3. What is Pinterest?
Pinterest is a pinboard-style photo
sharing website that allows users to create and
manage theme-based image collections such as
events, interests, hobbies, and more

4. A Brief Overview
upload
new
images
categorize
images
comment
follow
other
users
re-pin
existing
images
“like”
photos

5. A Brief Overview: Creating Boards

6. A Brief Overview: Creating Boards
 The “Add” dialog box lets you add or
create a new board
 The “Create a Board” section allows you
to choose a board name, category, and
select the contributors for your new
board
 Easy to adjust contributor settings, edit
descriptions, rename, rearrange, and
delete boards

7. A Brief Overview: Contributors
Adjusting the contributor options is a
useful option for companies utilizing
Pinterest for business:
 Collaborating on work projects
 Sharing articles that offer tips
on a specific industry or case
studies that are relevant to
staff and consumers
 Promoting a joint cause or
topic, ways to donate or
volunteer, stories of people
helped by the cause

8. A Brief Overview: Pinning
Ways to Pin
 Adding a Pin with a
website or URL
 Installing the Pinterest
Pin It button
 Uploading an image as a
pin

9. A Brief Overview: Pinning
Adding a Pin with a website or
URL
1) Copy and paste the URL
2) When the “Add a Pin”
dialogue box appears, select
the image that will be the
cover for your pin, choose
which board the pin will go
to, and type a description
3) If applicable, share with
Facebook and/or Twitter
4) Pin It!

10. A Brief Overview: Pinning
Installing the Pinterest Pin It
button
1) Install the bookmarklet from
the “Goodies” section in
Pinterest
2) Navigate to the page with the
image or video you’d like to
Pin
3) Click the Pin It button on your
browser’s bookmark bar
4) When the “Add a Pin”
dialogue box appears, select
the image that will be the
cover for your pin, choose
which board the pin will go to,
and type a description
5) Pin It!

11. A Brief Overview: Pinning
Uploading an image as a Pin
1) Click the “Add +” from
your home screen
2) Click “Upload a Pin”
3) Select a photo or video
from your computer’s
hard drive
4) When the “Add a Pin”
dialogue box appears,
select the image that
will be the cover for
your pin, choose which
board the pin will go to,
and type a description
5) Pin It!

12. A Brief Overview: Repinning
How to Repin
1) Hover over a Pin and click
“Repin”
2) When the “Add a Pin”
dialogue box appears,
select the image that will
be the cover for your pin,
choose which board the
pin will go to, and type a
description
3) Pin It!

13. A Brief Overview: Sharing Pins on
Facebook and Twitter
 Once integrated, it’s easy to share Pins and Repins
 Useful tool for businesses who utilize several SM
platforms
 Consider limiting which pins are shared on Facebook
and Twitter so you don’t annoy your followers

14. Chapter 4: Opposites Attract
 Follow businesses and people based on
Orsburn’s Opposites Attract concept
Local craft
store
following
Michael’s
and Joanne’s
Local craft
store
following
Etsy

15. Chapter 4: Opposites Attract
Sharing your profile link:
1) Log into Pinterest and click your name in the upper right-
hand corner of the screen
2) Copy and paste the URL into an E-Mail or into the contact
info on other SM platforms the business is related to

16. Pinterest Analytics
 Pinterest receives 1.36 million site visits per day
 28.1% of Pinterest users are well off
 Only 25% of Pinterest users have earned a bachelors or higher
degree and the majority live off a household income of $25-75K
 The average user spends 15.8 minutes on Pinterest (While
Facebook users spend 12.1)
 50% of users have children
 In America, 68.2% of users are women, while 56% of users in the UK
are male
 Most users are between 25-34 years old, making up 27.4%
Mashable.com

17. Pinterest for Business
1) Pinterest buyers spend more money, more
often, and on more items than any of the other
top 5 social media sites. (Source: comScore)
2) U.S. consumers who use Pinterest follow an
average of 9.3 retail companies on the site.
(Source: shop.org)
3) Pinterest pins which include prices receive 36%
more likes than those which do not.
(Source: Shopify)
4) The number of daily Pinterest users has
increased by 145% since January 2012.
(Source: Shopify)
5) Pinterest leads in both awareness and
visitation among social image sharing sites, with
36% of online consumers aware and 19% visiting.
(Source: BizRate Insights)
6) Pinterest generates over 4x as much revenue
per click (attributable to first touch) as Twitter
and 27% more revenue per click than Facebook.
(Source: Converto)

18. Pinterest for Business
7) 47% of U.S. online consumers have made a
purchase based on recommendations from
Pinterest. (Source: BlogHer)
8) 81% of U.S. online consumers trust information
and advice from Pinterest. (BlogHer)
9) Pinterest attracts 1,090 visitors per minute.
(Source: Soci@l Jumpstart)
10) Pinterest is retaining and engaging users as
much as 2-3x as efficiently as Twitter was at a
similar time in its history. (Source: RJ Metrics)
11) Pinterest drives sales directly from its website
— of people with Pinterest accounts, 21% have
purchased an item after seeing it on Pinterest.
(Sources: comScore andNielsen)
12) Pinterest generated more referral traffic for
businesses than Google+, YouTube, and LinkedIn
combined. (Source: Shareaholic)
Frank Reed, Marketing Pilgrim 2012.

19. Pinterest and Orsburn’s Social Media
Business Equation
Informing
•Sharing your values
through your
Boards
•Sharing seasonal
trends
Entertaining
•Memes with
brand/product tie-
ins
•Pinning videos
Interacting
•Holding contests
•Posting responses
from questions
posted on other SM
platforms
Convert to
Business
•Utilizing the Pin It
button
•Highlighting weekly
sales and specials

20. Pinterest and Orsburn’s Social Media
Business Equation: Informing
Whole Foods shared their values
through their Boards
 Sustainability
 DIY projects
 Volunteer work
Nordstrom created a board just for
Seasonal trends

21. Pinterest and Orsburn’s Social Media
Business Equation: Entertaining
Popular food blogger, The
Pioneer Woman, created a Board
that highlights her hobbies
 Pin Memes, jokes, and
cartoons with product tie-
ins
 Pin videos with quirky songs
or product demonstrations

22. Pinterest and Orsburn’s Social Media
Business Equation: Interacting
Z Gallerie San Fransisco hosted a
live Pinning event
 Invite Pinners to collaborate on
a group Board
Bergdorf Goodman asked a
question on FB and posted
responses to a Board on
Pinterest

23. Pinterest and Orsburn’s Social Media
Business Equation: Interacting
HSN held a “Pin to Win” contest
where Pinners created a Pinterest
dream room board and tagged
with the hashtags #HSN and
#HouseBeautiful. The best board
won their dream room.

24. Pinterest and Orsburn’s Social Media
Business Equation: Convert to Business
Urban Outfitters uses the Pin It
button on their product pages to
help people share and remember
things they love.
Design*Sponge created a
“Sneak Peek” Board to
highlight their weekly sales
and specials

25. The Good and the Bad
The Good
 Users find ideas and
inspiration
 Businesses can showcase
their products and services
 Businesses can effectively
apply Orsburn’s Social
Media Business Equation
 Great when used in
conjunction with another
SM platform, like FB or
Twitter
The Bad
 Spam Pins and Pins that link
to incorrect or
inappropriate material

26. Overview
 What is Pinterest?
 A Brief Overview
 Chapter 4: Opposites Attract
 Pinterest Analytics
 Pinterest for Businesses
 Pinterest and Orsburn’s Formula
 The Good and the Bad
 Conclusion

27. Sources
Carr, Kelby. Pinterest for Dummies. Hoboken, N.J.: John Wiley & Sons, 2012.
Print.
Erickson, Christine. "13 'Pinteresting' Facts About Pinterest Users
[INFOGRAPHIC]." Mashable. N.p., n.d. Web. 11 Mar. 2013.
<http://mashable.com/2012/02/25/pinterest-user-demographics/>.
Orsburn, Eve Mayer. The Social Media Business Equation: Using Online
Connections to Grow Your Bottom Line. Boston: Course Technology/Cengage
Learning, 2012. Print.
Reed, Frank . "Sponsor: 12 Statistics that Make the Business Case for
Pinterest."Internet Marketing News | Marketing Pilgrim —. N.p., n.d. Web. 11
Mar. 2013. <http://www.marketingpilgrim.com/2012/11/sponsor-12-
statistics-that-make-the-business-case-for-pinterest.html>.