The document summarizes Simone Collins' presentation on harnessing the power of Pinterest for businesses. It discusses setting up a Pinterest account for branding, effective pinning strategies, creating engaging boards, and using hashtags. The presentation aims to teach businesses how to use Pinterest successfully through topics like choosing a name, avatar, about section, adding links, how much to pin, making high-quality pins, and titling boards for searchability.
This document provides tips and strategies for using LinkedIn effectively. It discusses connecting with others on LinkedIn, developing trust online by responding helpfully to questions, and using LinkedIn apps. The document emphasizes interacting daily with your connections in a caring way, driving people to your own website, and spending most of your time engaging with others rather than self-promotion. It suggests logging on for 15-30 minutes daily, as interaction is most effective in the morning, afternoon, and early evening hours, especially on Thursdays.
Social media provides free and effective marketing for local businesses. Setting up profiles on Facebook, Twitter, YouTube, and other sites allows a business to engage with customers, share relevant information and promotions, and build relationships that lead to increased business. It is important for businesses to be active on social media by posting regularly and using available tools to schedule posts in order to take full advantage of social media marketing opportunities.
The document discusses common mistakes businesses make when using Facebook pages and how to properly utilize them. It outlines that the biggest mistakes are creating a personal profile instead of a business page, which limits functionality, and not engaging users by disabling comments or posts. The discussion also covers how page ownership works and that pages now have their own profiles. Finally, it notes that most fans won't see page updates due to Facebook's EdgeRank algorithm, so the wall should be used to build community rather than self-promotion.
This document provides an overview of social media platforms Pinterest, LinkedIn, and Instagram. It discusses:
- Key facts about Pinterest's rapid growth and popularity among women. Users can create visual boards and "pin" or re-pin images.
- LinkedIn as the largest professional network with over 150 million users globally. It focuses on professional profiles, connections, groups and job listings.
- Instagram's rise in 2012 with 400% growth to 80 million users by July. The mobile app allows quick photo sharing and added basic web functionality in early 2013.
- Other networks mentioned include Flickr, Yelp, Foursquare and blogs. It also discusses using Storify to curate social
Whether you find viral publisher Upworthy provocative, annoying, or clever, there’s plenty to be learned from Upworthy’s instant-virality strategy. Take a look at our newest infographic to learn all of the tips and tricks of the Upworthy trade
Chicago United Personal Branding SessionDon Schindler
This document discusses the importance of having a strong personal brand and digital presence. It emphasizes having an online identity that is an extension of your real-world self through consistent use of social media and other online platforms. It provides tips for platforms like blogs, LinkedIn, Facebook, and Twitter to enhance one's digital footprint and establish trust. It also notes that the line between personal and professional lives is blurred online, so digital identities should be approached professionally.
Pinterest is a social media platform that allows users to create virtual inspiration boards of images found online. Users can browse boards, like and comment on pins, and repin pins to their own boards to share content virally. For real estate professionals, Pinterest is the third largest traffic referrer behind Facebook and Twitter, with referrals more likely to purchase and spend more money. Key aspects of using Pinterest include creating boards organized by topics, pinning images with descriptive captions, following relevant users, and sharing pins to grow a following on other networks.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
This document provides tips and strategies for using LinkedIn effectively. It discusses connecting with others on LinkedIn, developing trust online by responding helpfully to questions, and using LinkedIn apps. The document emphasizes interacting daily with your connections in a caring way, driving people to your own website, and spending most of your time engaging with others rather than self-promotion. It suggests logging on for 15-30 minutes daily, as interaction is most effective in the morning, afternoon, and early evening hours, especially on Thursdays.
Social media provides free and effective marketing for local businesses. Setting up profiles on Facebook, Twitter, YouTube, and other sites allows a business to engage with customers, share relevant information and promotions, and build relationships that lead to increased business. It is important for businesses to be active on social media by posting regularly and using available tools to schedule posts in order to take full advantage of social media marketing opportunities.
The document discusses common mistakes businesses make when using Facebook pages and how to properly utilize them. It outlines that the biggest mistakes are creating a personal profile instead of a business page, which limits functionality, and not engaging users by disabling comments or posts. The discussion also covers how page ownership works and that pages now have their own profiles. Finally, it notes that most fans won't see page updates due to Facebook's EdgeRank algorithm, so the wall should be used to build community rather than self-promotion.
This document provides an overview of social media platforms Pinterest, LinkedIn, and Instagram. It discusses:
- Key facts about Pinterest's rapid growth and popularity among women. Users can create visual boards and "pin" or re-pin images.
- LinkedIn as the largest professional network with over 150 million users globally. It focuses on professional profiles, connections, groups and job listings.
- Instagram's rise in 2012 with 400% growth to 80 million users by July. The mobile app allows quick photo sharing and added basic web functionality in early 2013.
- Other networks mentioned include Flickr, Yelp, Foursquare and blogs. It also discusses using Storify to curate social
Whether you find viral publisher Upworthy provocative, annoying, or clever, there’s plenty to be learned from Upworthy’s instant-virality strategy. Take a look at our newest infographic to learn all of the tips and tricks of the Upworthy trade
Chicago United Personal Branding SessionDon Schindler
This document discusses the importance of having a strong personal brand and digital presence. It emphasizes having an online identity that is an extension of your real-world self through consistent use of social media and other online platforms. It provides tips for platforms like blogs, LinkedIn, Facebook, and Twitter to enhance one's digital footprint and establish trust. It also notes that the line between personal and professional lives is blurred online, so digital identities should be approached professionally.
Pinterest is a social media platform that allows users to create virtual inspiration boards of images found online. Users can browse boards, like and comment on pins, and repin pins to their own boards to share content virally. For real estate professionals, Pinterest is the third largest traffic referrer behind Facebook and Twitter, with referrals more likely to purchase and spend more money. Key aspects of using Pinterest include creating boards organized by topics, pinning images with descriptive captions, following relevant users, and sharing pins to grow a following on other networks.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
Search Marketing Theatre; SEO + Social = ROI; How they combine to benefit YOU...TFM&A
The document discusses how social media and search engine optimization (SEO) can be combined for return on investment (ROI). It provides an overview of an online marketing agency and its focus on strategic techniques like SEO, pay-per-click advertising, and social media integration. Key components of SEO are explained like keyword research, targeted messaging, and relevant landing pages. Off-site optimization techniques through link building on social media platforms, blogs, and article marketing are also outlined. The importance of quality content for both SEO and social media success is emphasized.
Why the Future of PR Is Social Collaboration (and how it determines our success)Sevans Strategy
The document discusses how social collaboration can help PR professionals better connect with journalists, bloggers, and influencers by building personal relationships over time through storytelling and collaboration on future stories. It emphasizes moving beyond mass distribution of content to more meaningful connections through the "4 C's" of connect, collaborate, condense, and communicate in order to work better, not harder, in an increasingly noisy media landscape.
This is a powerpoint presentation for my subject at University this semester: Integrated Media 2. It explores the online Identity I made for myself throughout the first 5 weeks of the semester.
Google+ provides a social network designed to weave identity and sharing into Google's products and sits at the core of their services. LinkedIn is moving from an online CV service to a business platform where users can follow companies, participate in groups, and apply for jobs. Pinterest allows users to pin images from around the web onto visual boards organized by topics like weddings, fashion and travel.
Cassie Delaney is a social media expert who has studied journalism and interned with publications. She is currently working on developing TheWayWeLive.ie. Her interests include travel, photography, design, documentaries, using social media to advance social causes, and new technologies. The presentation discusses what social media is, how to form an effective social media campaign by understanding your audience and their habits on platforms like Facebook and Twitter, strategies that worked well in 2012, and new technologies worth trying in 2013 like Trello, Thinglink, and Pinterest.
In this webinar, we will go through the ways in which Pinterest can be used for marketing, brand awareness and building relationships.
1. Navigation and controls
2. Creating backlinks to websites and social channels
3. Best practices
4. Terminology and language
5. Copyright issues
6. Q&A (feel free to post a q below!)
Pinterest, the hottest tech startup of late 2011 has been growing at an amazing pace. In early February, Pinterest surpassed 10 million registered users – up more than 500 percent in just five months. By comScore’s reckoning, Pinterest hit 10 million unique monthly visitors faster than any other independent website – ever. Besides that, Pinterest is still using an invitation only registration system which has managed to gather over 5 million active users and become one of the leading traffic sources for many important websites.
The document provides tips on using Facebook pages effectively. It discusses setting up a Facebook page for a business or community and naming it concisely. It emphasizes adding engaging content like photos and videos, and encouraging interaction through questions and comments. The document also stresses connecting to others on Facebook to build fans organically at first before promoting the page more widely.
Social media and ecommerce william toll - finalWilliam Toll
Social Media and Ecommerce - Accelerating Revenue with Engagement. Presented at Your Customer - Your Asset Nov 28, 2011 in Copenhagen Denmark by William Toll @utollwi william@williamtoll.com
Google+ is Google's social network that allows sharing of posts, pages, photos and videos. It has advantages over Facebook for businesses in that it can increase brand awareness, help build communities, and positively impact search engine optimization through greater authority and credibility. The document provides tips for businesses to get started on Google+ such as setting up a Google+ page, organizing circles of contacts, and connecting the Google+ page to a company website.
This document provides an overview of the evolution of the web from Web 1.0 to Web 2.0 and discusses various social media platforms. It notes that Web 2.0 is more collaborative and community-oriented, allowing two-way conversations between brands and consumers. It describes several major social networks like Facebook, LinkedIn, Twitter, and how brands can create a presence and engage with customers on these platforms. It emphasizes that consumers increasingly rely on peer recommendations over traditional advertising.
The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
Learn how to blog in 2013 - get rid of the "noise" of "should do this" and "should do that" and focus on the ONLY web property that you own: you website/blog. Get your blog working well first, and then use social media to draw people to various blog posts and offers. The works really well for senior living communities that are looking for a way to generate new leads from their website.
This document provides an overview of Session IV of a social media certificate program. It discusses the final project requirements of developing a social media strategy or analyzing an organization's social media efforts. It then covers social media platforms like Instagram, Flickr, blogs, and others. It provides tips on managing a social media crisis and tools for measuring social media impact and managing multiple profiles. The document concludes with a review of engaging content and platforms like Facebook, Google+, LinkedIn, and Pinterest.
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
If you've always wanted to set up a blog, but aren't particularly web savvy or don't want to invest a lot of time in blogging, you may want to consider using Posterous. Posterous (pronounced "PO-ster-us") makes it easy to set up a blog and share your thoughts, photos, videos and favorite links with others on the web via email.
Deb Nystrom, Reveln Consulting, will share her story, lessons learned, and tips & strategies for staying on top of social media development and the decision questions that will help you make wiser choices for how you budget your marketing time and money.
The document provides tips for using social media effectively as a translator. It discusses two approaches - one that advertises directly and is not interactive or effective, and one that attracts people through a fun interactive page. The goal of social media is to attract people, not advertise directly. It suggests providing value through comments, likes, entertainment and expert opinions. It then provides specific tips for using websites, YouTube, Facebook, Twitter, LinkedIn and integrating them together to maximize exposure.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
The document is a presentation about social media and technology tools for real estate agents. It discusses blogging, search engine optimization, and various social media platforms like Facebook, Twitter, and LinkedIn. For each platform, it provides tips on setting up profiles, engaging with other users, and how real estate agents can benefit from using social media. It also recommends several apps that agents should download, and discusses emerging trends like photo sharing and check-ins. The overall message is that social media can be a major opportunity for real estate agents if they learn how to properly utilize various platforms and engage with clients and prospects online.
Search Marketing Theatre; SEO + Social = ROI; How they combine to benefit YOU...TFM&A
The document discusses how social media and search engine optimization (SEO) can be combined for return on investment (ROI). It provides an overview of an online marketing agency and its focus on strategic techniques like SEO, pay-per-click advertising, and social media integration. Key components of SEO are explained like keyword research, targeted messaging, and relevant landing pages. Off-site optimization techniques through link building on social media platforms, blogs, and article marketing are also outlined. The importance of quality content for both SEO and social media success is emphasized.
Why the Future of PR Is Social Collaboration (and how it determines our success)Sevans Strategy
The document discusses how social collaboration can help PR professionals better connect with journalists, bloggers, and influencers by building personal relationships over time through storytelling and collaboration on future stories. It emphasizes moving beyond mass distribution of content to more meaningful connections through the "4 C's" of connect, collaborate, condense, and communicate in order to work better, not harder, in an increasingly noisy media landscape.
This is a powerpoint presentation for my subject at University this semester: Integrated Media 2. It explores the online Identity I made for myself throughout the first 5 weeks of the semester.
Google+ provides a social network designed to weave identity and sharing into Google's products and sits at the core of their services. LinkedIn is moving from an online CV service to a business platform where users can follow companies, participate in groups, and apply for jobs. Pinterest allows users to pin images from around the web onto visual boards organized by topics like weddings, fashion and travel.
Cassie Delaney is a social media expert who has studied journalism and interned with publications. She is currently working on developing TheWayWeLive.ie. Her interests include travel, photography, design, documentaries, using social media to advance social causes, and new technologies. The presentation discusses what social media is, how to form an effective social media campaign by understanding your audience and their habits on platforms like Facebook and Twitter, strategies that worked well in 2012, and new technologies worth trying in 2013 like Trello, Thinglink, and Pinterest.
In this webinar, we will go through the ways in which Pinterest can be used for marketing, brand awareness and building relationships.
1. Navigation and controls
2. Creating backlinks to websites and social channels
3. Best practices
4. Terminology and language
5. Copyright issues
6. Q&A (feel free to post a q below!)
Pinterest, the hottest tech startup of late 2011 has been growing at an amazing pace. In early February, Pinterest surpassed 10 million registered users – up more than 500 percent in just five months. By comScore’s reckoning, Pinterest hit 10 million unique monthly visitors faster than any other independent website – ever. Besides that, Pinterest is still using an invitation only registration system which has managed to gather over 5 million active users and become one of the leading traffic sources for many important websites.
The document provides tips on using Facebook pages effectively. It discusses setting up a Facebook page for a business or community and naming it concisely. It emphasizes adding engaging content like photos and videos, and encouraging interaction through questions and comments. The document also stresses connecting to others on Facebook to build fans organically at first before promoting the page more widely.
Social media and ecommerce william toll - finalWilliam Toll
Social Media and Ecommerce - Accelerating Revenue with Engagement. Presented at Your Customer - Your Asset Nov 28, 2011 in Copenhagen Denmark by William Toll @utollwi william@williamtoll.com
Google+ is Google's social network that allows sharing of posts, pages, photos and videos. It has advantages over Facebook for businesses in that it can increase brand awareness, help build communities, and positively impact search engine optimization through greater authority and credibility. The document provides tips for businesses to get started on Google+ such as setting up a Google+ page, organizing circles of contacts, and connecting the Google+ page to a company website.
This document provides an overview of the evolution of the web from Web 1.0 to Web 2.0 and discusses various social media platforms. It notes that Web 2.0 is more collaborative and community-oriented, allowing two-way conversations between brands and consumers. It describes several major social networks like Facebook, LinkedIn, Twitter, and how brands can create a presence and engage with customers on these platforms. It emphasizes that consumers increasingly rely on peer recommendations over traditional advertising.
The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
Learn how to blog in 2013 - get rid of the "noise" of "should do this" and "should do that" and focus on the ONLY web property that you own: you website/blog. Get your blog working well first, and then use social media to draw people to various blog posts and offers. The works really well for senior living communities that are looking for a way to generate new leads from their website.
This document provides an overview of Session IV of a social media certificate program. It discusses the final project requirements of developing a social media strategy or analyzing an organization's social media efforts. It then covers social media platforms like Instagram, Flickr, blogs, and others. It provides tips on managing a social media crisis and tools for measuring social media impact and managing multiple profiles. The document concludes with a review of engaging content and platforms like Facebook, Google+, LinkedIn, and Pinterest.
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
If you've always wanted to set up a blog, but aren't particularly web savvy or don't want to invest a lot of time in blogging, you may want to consider using Posterous. Posterous (pronounced "PO-ster-us") makes it easy to set up a blog and share your thoughts, photos, videos and favorite links with others on the web via email.
Deb Nystrom, Reveln Consulting, will share her story, lessons learned, and tips & strategies for staying on top of social media development and the decision questions that will help you make wiser choices for how you budget your marketing time and money.
The document provides tips for using social media effectively as a translator. It discusses two approaches - one that advertises directly and is not interactive or effective, and one that attracts people through a fun interactive page. The goal of social media is to attract people, not advertise directly. It suggests providing value through comments, likes, entertainment and expert opinions. It then provides specific tips for using websites, YouTube, Facebook, Twitter, LinkedIn and integrating them together to maximize exposure.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
The document is a presentation about social media and technology tools for real estate agents. It discusses blogging, search engine optimization, and various social media platforms like Facebook, Twitter, and LinkedIn. For each platform, it provides tips on setting up profiles, engaging with other users, and how real estate agents can benefit from using social media. It also recommends several apps that agents should download, and discusses emerging trends like photo sharing and check-ins. The overall message is that social media can be a major opportunity for real estate agents if they learn how to properly utilize various platforms and engage with clients and prospects online.
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)Calvin C. Yu
YouTube: http://bit.ly/mQQWre
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)
Sharing about "Social Networking and Pastoral Care on 2010.09.17 @ Network Mission (HKCRM, GNCI, CC Net, Global Chinese Christian Post)
牧養沙龍:社交網絡與堂會牧養,由網絡使命主辦(網絡使命由香港教會更新運動、真証傳播、華信網絡、環球華人基督教新聞社等組成)
This document discusses how to build genuine relationships both online and offline. It notes that consumers, citizens, and employees have changed and no longer trust corporate messages or interruptions. People now pull the content they want and create their own content. It also discusses how communication channels have fragmented and trust is now critical. Social media have arrived and given customers more control. Building relationships now requires listening, learning, engaging in conversations, and being transparent, timely, and truthful to build trust.
Beth Bridges presented five ways to build a business using social media: 1) Use social media for networking, not direct selling; 2) Repurpose content across multiple social media platforms; 3) Post content relevant to your audience and business, avoiding off-topic posts like cat photos; 4) Understand popular memes and ideas being shared about your business; 5) Research the social media preferences of your target audience and align your outreach accordingly. The presentation provided tips on using platforms like Facebook, LinkedIn, and Pinterest to engage customers and develop brand awareness through helpful, on-brand content.
The document provides an overview of the Beginning Social Media course. It introduces the instructor, Yadira Galindo, and outlines the course agenda, assignments, and requirements. The course will cover introductory topics on major social media platforms like Facebook, Twitter, Google+, and Pinterest and how professionals can use them effectively. Students are expected to complete weekly readings, assignments, and engage with the online classroom. The goals are to understand social media strategies and tools to enhance online brands.
This document provides an overview of a Facebook marketing workshop. The workshop covers developing a Facebook strategy, setting up a business page correctly, maximizing page assets like images and apps, and creating engaging custom pages. It also introduces a marketing mastermind club for ongoing support and shares testimonials from past clients who were able to grow their business and gain clarity on Facebook using the strategies taught in the workshop. The workshop aims to teach business owners how to effectively use Facebook to meet their marketing goals.
This is a presentation I held at SEM konferansen semkonferansen.no in Norway on the 16th of September.
It is about SPAM in social media, that it works and that it has become one very widespread activity.
Meeting Planners International - Carolinas Chapter EducationLite Meeting - April 23rd 2013
Presenter: Mitch MIles - The 26.2 Group
Link to Mitch @ www.linkedIn.com/in/mitchmiles
Location: DoubleTree by Hilton - Durham, NC
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Social Media and Digital Marketing for Small BusinessDon Schindler
The document discusses social media and digital marketing. It provides an overview of key considerations for a marketing strategy, including objectives, target audiences, branding, and tactics. Tactics discussed include websites, email marketing, search engine optimization, social media platforms like Facebook, Twitter, LinkedIn, and reviewing monitoring tools and defining communication goals. It emphasizes that a presence on social media requires ongoing listening, education, and adjustment to maximize returns.
Social Media for Professional Development: FinanceKemp Edmonds
This document discusses using social media for professional development in finance. It provides lessons on using LinkedIn, Twitter, Facebook, and blogs effectively. The key lessons are to express your interests on LinkedIn and demonstrate your expertise, use Twitter to follow industry experts and share useful information, avoid financial recommendations on Facebook, and use blogs and RSS feeds to stay updated on industry news. The document emphasizes using social media to develop long-term relationships and learn new information over quantitative measures of success. It recommends combining social networks with other outreach to engage your target audience.
Similar to Pinterest presentation virtual conference 0412 (20)
This document provides information about creating and selling info products such as ebooks, videos, and webinars. It outlines the benefits of info products, including creating residual passive income. It also discusses what is needed to create info products, which can be done without special training or experience. Finally, it provides tips for coming up with topics, pricing, and marketing info products.
This document provides information on how to start a service business by working from home providing services such as virtual assistance, graphic design, writing, and social media management. It recommends charging $25 per hour and working 5 hours per week to earn $500 per month. The necessary equipment includes a professional website, high-speed internet, office software, and graphics or design programs. Experience is not required but clients may want expertise. Finding clients can be done through referrals, approaching local businesses, and online freelancing sites. Pricing should be competitive and packages can add value. Marketing is done through one's blog, newsletter, social media, and blog tours.
The document discusses why independent artists, writers, and entrepreneurs need a website. It argues that a website allows one to consolidate their online presence and content in one professional hub, rather than having scattered profiles and pieces across the internet. The document outlines the key features a good artist or indie business website should have, such as a store, blog, galleries, and social sharing tools. It emphasizes that such a site becomes a content marketing platform that helps one's work and brand by attracting an audience and traffic.
This document provides resources for improving productivity, including books, websites, and mobile apps. It recommends the book "Getting Things Done" by David Allen, as well as productivity tools like Evernote for capturing anything and accessing it anywhere, and Omni Focus for managing to-do items across devices. Several task management apps are also listed, such as Things, ToDo, and Toodledo for iPhone and iPad.
The document discusses how to shift your business plan and have multiple careers. It recommends starting where you are currently and assessing if your current work is fulfilling, profitable, sustainable, and has potential. It also suggests learning from history, investing in yourself, understanding that failure is not the end, and taking educated risks. The overall message is that career changes are possible by evaluating your current situation and taking steps to improve it through self-investment and risk-taking.
The document provides information on how to start and monetize a successful blog, including becoming a full-time blogger. It recommends choosing a topic you're passionate about, posting regularly, and promoting through social media. The document also discusses direct monetization methods like ads, sponsorships, and affiliates, as well as indirect options like consulting, speaking, or writing for other sites. Finally, it advises that you're ready to blog full-time when your blog generates enough advertising income to replace your job, and when opportunities are coming to you rather than seeking them out.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Recruiting in the Digital Age: A Social Media Masterclass
Pinterest presentation virtual conference 0412
1. 1
HARNESSING THE POWER OF
PINTEREST FOR YOUR BUSINESS
Indie Biz Chicks Virtual Conference
April 25, 2012
Presented by Simone Collins from Prime Publishing
Harnessing the Power of Pinterest - Simone Collins 4/25/12
2. About me!
(who the heck is this chick?)
2
Simone Collins
Director of Social Media & Editorial Director
Prime Publishing, LLC in Northbrook, Illinois
www.spazzgirl.com
Twitter: @spazzgirl
www.pinterest.com/spazzgirl
Harnessing the Power of Pinterest - Simone Collins 4/25/12
3. 3
1. Generates more referral traffic to
Pinterest websites than YouTube, Google+,
and Linkedin combined.
Facts
2. Hit 10 million US monthly unique
visitors faster than any other
independent site.
1. There are almost 12 million users
2. 9 million monthly Facebook connected
users
3. Users spend more time on Pinterest
than Facebook or Twitter
4. Over 80% of pins are repins
5. 47% of US consumers have made a
purchase based on a pin
Harnessing the Power of Pinterest - Simone Collins 4/25/12
4. The Pin Down
(What we are going to cover)
4
1. SET UP FOR BRAND POWER
2. POWER PINNING
3 . M A K I N G B O A R D S T H AT A R E N ’ T B O R I N G
4. FOLLOWING AND GETTING FOLLOWED
5. NETWORKING
6 . P I N N I N G TO P L E A S E T H E M A S S E S
7 . P I N T E R E S T TO O L S
Harnessing the Power of Pinterest - Simone Collins 4/25/12
5. Set Up For Brand Power
5
1. Choosing a name for your account
2. Choosing an avatar photo
3. About section
4. Adding your links, linking your account
Harnessing the Power of Pinterest - Simone Collins 4/25/12
6. 6
My personal account – my name and URL is spazzgirl
Set Up
For
Brand Website account – username & URL is brand name
Power
Choosing a
name & URL Blogger account – her name & blog name with blog URL
How will people find
YOU?
Harnessing the Power of Pinterest - Simone Collins 4/25/12
7. 7
My account – my photo, which I change infrequently.
Set Up
For
Brand
Website account – we use only our logos, always.
Power
Choosing
an avatar Blogger account – uses her logo everywhere
How will people
recognize YOU?
Harnessing the Power of Pinterest - Simone Collins 4/25/12
8. 8
• You have 2 ½ lines of text to convey to a user who
Set Up you are and why they would want to click to your site,
Facebook account, or Twitter.
For Brand • Use strong words to convey what you have to offer
Power on your site as opposed to here on Pinterest.
• We have „Free Projects‟, „We feature weekly
giveaways‟
• Keep it brief and concise, straight forward, and in the
The About same voice as your business.
Section
What do you want
people to know
about you?
Harnessing the Power of Pinterest - Simone Collins 4/25/12
9. 9
• You can easily connect and promote:
Set Up • Twitter
• Your Website
For • Your Location
Brand • Facebook Pages
• Currently, you can only sync your personal
Power account
• Be sure you aren‟t hiding from search engines
Adding
Links
Where can people
find you?
Harnessing the Power of Pinterest - Simone Collins 4/25/12
10. Power Pinning
10
1. What should I pin?
2. How much should I pin?
3. Making your pins the best.
4. Hashtags work great!
Harnessing the Power of Pinterest - Simone Collins 4/25/12
11. 11
• Ask yourself, what do people search for?
Power • What do I have of value?
Pinning • What will be of value to people who follow me?
What
should I
pin?
Pinning content
that makes people
like you!
Harnessing the Power of Pinterest - Simone Collins 4/25/12
12. 12
• You must pin to get a repinned.
Power • Follow the 80/20 rule of social media.
• Vary your times of the day that you pin content.
Pinning • If you‟ve spent a long time working on a project,
article, new product… it deserves the 2 minutes to
pin it.
How much • Make sure you are offering the Pin It button on
your site and utilize the bookmarklet feature.
should I
pin?
If you pin it, they
will click.
Harnessing the Power of Pinterest - Simone Collins 4/25/12
13. 13
• Pin descriptions should be very keyword heavy.
Power • Make sure they encourage people to want to click
through, pretty is great but being valuable is way
Pinning more important.
• Keep them short and sweet.
• Use brand names or author names when possible.
How to
Make your
Pins the
best
Descriptions and
tags
Harnessing the Power of Pinterest - Simone Collins 4/25/12
14. 14
• Normal Hashtag rules apply, no more than three,
Power use sparingly
• Use your most powerful words
Pinning • Use in context where applicable
• Add words that are not easily added in context to
your description
Hashtags
work great!
Help pinners find
your content by
using hashtags
Harnessing the Power of Pinterest - Simone Collins 4/25/12
15. Pin Examples
15
Harnessing the Power of Pinterest - Simone Collins 4/25/12
16. Making Boards That Aren’t Boring
16
1. Categories
2. Titles and descriptions
3. Choosing board themes
Harnessing the Power of Pinterest - Simone Collins 4/25/12
17. 17
• Every board should be in a category.
Making • Adding boards on the fly will not categorize them.
Boards • Make sure your board themes are true to the
category.
• Place the board in the category that it will perform
best.
Categories
Placing boards in
categories helps
the search
immensely.
Harnessing the Power of Pinterest - Simone Collins 4/25/12
18. 18
• Short and concise titles work best
Making • Use your most powerful words
Boards • Write descriptions that add to the calue of the title
of the board.
• Use keywords that people search for on Pinterest
in your description.
Titles and
Descriptions
Describes the
board as well as
makes it more
searchable.
Harnessing the Power of Pinterest - Simone Collins 4/25/12
19. 19
• Board themes should follow editorial schedules
Making • Follow the trends
Boards • Break down your pins into smaller categories
Choosing
Board
Themes
What kinds of
boards should you
post?
Harnessing the Power of Pinterest - Simone Collins 4/25/12
20. Following and Getting Followed
20
1. How to find people to follow
2. Following boards or people
3. How to get people to follow you
Harnessing the Power of Pinterest - Simone Collins 4/25/12
21. 21
Following
• Research your
& Getting competitors, who are
THEY following
Followed
• Follow people in your
network
• Follow your best followers
How To Find
People to
Follow
Who should I be
following?
Harnessing the Power of Pinterest - Simone Collins 4/25/12
22. 22
• Follow boards that will be useful to you
Following • Don‟t blindly follow a person
& Getting
Followed
Following
Boards, not
People
Being choosy about
what you follow
Harnessing the Power of Pinterest - Simone Collins 4/25/12
23. 23
• Let people know you have a Pinterest account
Following • Tweet or Facebook your pins
& Getting • Use a Pinterest feature in your
newsletters
Followed
• Add Pinterest to your email
signature
How To Get
People To
Follow You
You have the boards
and pins, now what?
Harnessing the Power of Pinterest - Simone Collins 4/25/12
24. Networking
24
1. Contributor boards
2. Setting up a “pin club”
Harnessing the Power of Pinterest - Simone Collins 4/25/12
25. 25
• You can only add people who you already follow
Networking • Email them to invite them to collaborate on a board
together
• Boards appear on all accounts
Contributor
Boards
Adding people to
your boards will
cut out some work
and help you cross
promote
Harnessing the Power of Pinterest - Simone Collins 4/25/12
26. 26
• You can only add people who you already follow
Networking • Will increase the exposure of your links across
multiple channels
• Boards appear on all accounts
Setting up a • Setting up the club:
“pin club” • Email them to invite them to collaborate on a
board together
• Form a group of fellow indie biz owners
Working in your
network to • Decide on number of links each person can
promote your submit each week
work, goods, etc. • Send links with the same subject line each
week
Harnessing the Power of Pinterest - Simone Collins 4/25/12
27. Pinning to Please The Masses
27
1. The „Popular‟ tab
2. Tracking the trends
Harnessing the Power of Pinterest - Simone Collins 4/25/12
28. 28
• The Popular tab is the most popular pins on
Pinning to Pinterest
• Tells you what pinners want to pin or see
Please The
• Can inspire new products or blog posts
Masses
• Take note of the photos as well as the descriptions
The Popular
Tab
What’s popular can
guide you!
Harnessing the Power of Pinterest - Simone Collins 4/25/12
29. 29
• Keep a running list of popular themes in your area
Pinning to of business
Please The • The Popular tab as well as other sections change
quite often each day, just like people‟s opinions
Masses
Tracking the
Trends
Keep track of what
is trending
Harnessing the Power of Pinterest - Simone Collins 4/25/12
30. Pinterest Tools
30
1. Source code
2. Pinreach
Harnessing the Power of Pinterest - Simone Collins 4/25/12
31. 31
• www.pinterest.com/source/yoursite.com
Pinterest • Tells you what people love most from your site or a
Tools competitor site
• Let‟s you know what kind of content to make sure
you pin 100% of the time
Source
code
Finding what
people love from
your site
Harnessing the Power of Pinterest - Simone Collins 4/25/12
32. 32
• www.pinreach.com
Pinterest • Tells you what people love most from your site or a
competitor site
Tools • Let‟s you know what kind of content to make sure
you pin 100% of the time
• Can see if the time is paying off
Pinreach
Finding out what
works and how to
increase your pin
power
Harnessing the Power of Pinterest - Simone Collins 4/25/12
33. 33
Boards
Pinterest
Tools
Pinreach
Harnessing the Power of Pinterest - Simone Collins 4/25/12
34. 34
Pins
Pinterest
Tools
Pinreach
Harnessing the Power of Pinterest - Simone Collins 4/25/12
35. 35
Influential Followers
Pinterest
Tools
Pinreach
Harnessing the Power of Pinterest - Simone Collins 4/25/12
36. 36
Influential Followers
Pinterest
Tools
• Check out what is trending
Pinreach and who
• You can change your
Pinterest username and
check out the competition
• Watch your stats to make
sure you are getting out
what you are putting in.
Harnessing the Power of Pinterest - Simone Collins 4/25/12
37. Find me Online
37
Prime Publishing, LLC in Northbrook, Illinois
www.primecp.com
CraftGroup: FaveCrafts, FaveQuilts, AllFreeBeadedJewelry,
AllFreeCrochet, AllFreeKnitting, AllFreeSewing,
AllFreeCrochetAfghanPatterns, AllFreeHolidayCrafts,
AllFreeChristmasCrafts, CreativeIncomeBlog, StitchandUnwind,
FaveCraftsblog
FoodGroup: RecipeLion, MrFood, AllFreeSlowCookerRecipes,
FaveHealthyRecipes, AllFreeChickenCasseroles, AllFreeCopyCatRecipes,
RecipeLionblog
Twitter: @spazzgirl
pinterest.com/spazzgirl
scollins@primecp.com - business
simone@spazzgirl.com - personal
Harnessing the Power of Pinterest - Simone Collins 4/25/12
Editor's Notes
Thanks for joining me today to talk about one of my most favorite tools (and ways to blow time) on the internet, Pinterest. My name is Simone Collins and I am the Social Media Director as well as Editorial Director for Prime Publishing. Prime has 17 websites and 3 blogs in the craft and food areas. We currently have 3.5 million subscribers to our newsletters, 12 million page views, and over XXXX people across our social media networks.
So, first off, why do we want to use our valuable time on Pinterest? Here are some really great facts about the site that really drive home how important it is in the world of the internet. For us, here at Prime, Pinterest is the top source of organic traffic to every site we operate. For some of our sites, that translates to 20,000 hits a week which is huge and why we spend time on it. Pinterest has been the fastest growing social media network to ever hit the internet. (Point 1) (Point 2) With 9 million people using it connected to Facebook, that just increases the social web even more and the power of friend referral is the strongest selling point on the web. (Point 3) It’s no secret that 68% of Pinterest users are women. Which explains all the cute puppies and pictures of Ryan Gosling. So, plenty of at home moms are spending their nap time breaks on Pinterest instead of Facebook or Twitter. (Point 4) This is the key, which is why you have to pin your own promotions and work to get it out there to be repinned. (Point 5) With the power of the friend referral, Pinterest has resulted in lots of money being spent, in fact, recently there was an article about how Pinterest is the biggest traffic source for retailers now as well. So, if you have something to sell, Pinterest is a place to be. Now on to the nitty gritty.
Alrighty, her is the Pin down, or the Low down of what we are going to be covering.
Alright, let’s look at some examples of names and URLs.
When choosing an avatar, especially for your brand, I think the #1 most important thing is be consistent across social media. If people know your face, then use your photo. If you use a really cool logo on your blog and never post photos of yourself, use the logo and always use the logo. Don’t change your photo too often if you are using a photo of yourself. I once had someone keep showing up in my Twitter feed that I didn’t recognize the photo and actually got kinda annoyed that someone was appearing that I really didn’t think I was following. Turns out it was a very good friend of mine, but they had changed their photo so often, I would have to really pay attention to the user name and lord knows with all those tweets flying around all day, that just ain’t happening. People come to recognize brands by the photo and then look for those photos when perusing social media sites. I generally change my photo before I am going to an event or conference where I am going to run into people. I WANT people to recognize me, so I usually update my photos then. Other than that, it stays the same.