The document discusses various social media platforms for businesses including Tumblr, Instagram, Pinterest and tips for using them. It provides case studies of companies like GE, Holiday Inn, Random House, Intel, Beats, Pabst Blue Ribbon, Adidas, Freshfully, Panera Bread, Lowe's and Pet Plan that have successfully used these platforms. The document advocates experimenting with visual focused platforms like Instagram and Pinterest to engage younger audiences and share compelling content and stories that align with your brand.