This document discusses how to convert a Pinterest personal page to a business page to access essential features like analytics, which are critical for business marketing. It emphasizes the importance of creating dedicated boards, using keyword tools for optimization, engaging with group boards, and being consistent in pinning activities to enhance visibility and engagement. Additionally, it highlights strategies like offering contests and utilizing Pinterest analytics to track performance and improve marketing efforts.

2. Convert Your Pinterest Personal Page To A Business Page
If you haven’t converted your Pinterest Personal Page to Business Page you might be
missing lots of features which are important to run your business. One of the
advantages of business page is that it comes with the feature of analytics which can
be used to understand the overall performance of your boards and pins.

3. Build A Board Designate Boards To
Your Business
Take the help of popular keyword
tools to perform the keyword analysis
and find the right keywords for your
boards on Pinterest. Once you have
decided with the keywords use tools
like repinned.net so that you can get
ideas about the similar boards which
your competitors are working with.
When you are creating boards on
Pinterest make sure that you create
boards dedicated for your business
as well. One of the key benefits of
creating company specific boards is
that it helps in brand building.

4. Optimise Your Pins And Boards
In order to optimise your boards and pins make use of the tools like repinned.net
for getting proper idea about the boards your competitors are working with and
also the boards which are popular in your selected categories. In order to get your
boards at the top in the search result page make sure you use keywords along with
your business name.

5. Add Keywords To Boards And Pins
One of the most important requirements for making maximum profit on Pinterest
is consistency. Once you have started pinning make sure you are consistent on your
account. Also make sure that you have appended proper keywords along with your
boards, profile and pins.

6. Find Popular Group Boards
In order to gain popularity it is important that you find popular group boards.
PinGroupie is one of the useful tools if you want to find the popular groups on
Pinterest.

7. Invite Others To The Group
Board To Represent Your
Business
In order to increase engagement and improve
the interaction with your clients and followers
go for a group board. Invite them to the board.
They can pin on your board however you will
be the only person to change the title and
description of the page. You will also have the
option of removing the inappropriate pins from
the boards.
Create And Curate Pins
It is not always productive to post
images. Along with posting images curate
the images as well. Digital marketing and
social media is all about reciprocation.

8. Don’t Forget The Copyright
If it’s not your image make sure
you give proper attribute to the
creator of the image. In case if an
image has a copyright try not to
use that image.
Be creative, it’s easy to pin anything but it’s
tough to pin something which is different
and creative. For instance your company
might have some good offline images and
sharable entities, why don’t you pin them
on your board.
Be A Creative Pinner

9. Track Pins From Competitor Domains
People who are pinning items from your competitor boards can be your potential
followers as well. Tools like Pinalerts can be of great help.

10. Understand Pinterest
Advertising
Make sure that you are well aware of the
features like rich pins and promoted pins.
It has been found out that promoted pins
can be as effective as the organic ones. Also
promoted pins work even after the
campaign has ended. Use the analytics to
determine the popularity of the boards and
user behaviors.
Offer Contests On Pinterest
Offering contests are one of the prominent
ways of increasing your followers and
engagement on your boards. However
make sure that you abide by the latest
guidelines of Pinterest.

11. Use Pinterest’s Tool To Analyse
And Measure Your Pinterest
Efforts
In order to gain proper insight into your
Pinterest campaigns it is important to make
use of the analytics. With newer Analytics
features you can easily get a clear view of
the interaction of the customers on your
boards.
Pinterest Improve Your
Pinterest Marketing By
Growing Your Pinterest
Following
Growing your follower base is always
important as more followers means more
re-pins and an increased engagement.

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