TikTok has seen explosive growth with over 500 million active users who are looking for fun, exciting content. It appeals mainly to younger demographics and has unique features like challenges and duets that drive user engagement. To be successful on TikTok, businesses need to understand how to create appealing visual content that speaks to younger audiences. Some effective marketing strategies on TikTok include hashtag challenges, collaborating with influencers, and promoting videos on other social channels. The platform offers analytics and different types of paid advertising options to help businesses measure their performance.