Pinterest is becoming increasingly important in online marketing. Here is a collection of interesting fact supported by research and studies that reveals Pinterest's potential for online marketing and in luxury brands.
13 social media & Content Marketing Trends That Will Dominate 2015 Brian Cliette
13 social media & Content Marketing Trends That Will Dominate 2015
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
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Social Media Marketing for the Hotel Industry:
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From Social to sale - Livre blanc - Visioncritical - Juin 2013Lise Déchamps
Putting hard numbers behind the claim that social drives sales has provided the foundation for a much larger study that we also release today. From Social to Sale: 8 questions to ask your customers takes a comprehensive look at the purchasing influence of three major social networks: Pinterest, Facebook and Twitter. Drawing on a data set that spans 17 months and includes nearly 6,000 interviews focused social media-inspired purchasing, it's an unprecedented picture of how social media sharing translates into specific purchases.
Social Media & E-commerce (How social commerce works)Alexandru Rada
A quick brief about the beginning of social commerce and how it is related to existing social media and e-commerce.
Please feel free to follow me on @alexandrurada or visit my site at http://alexrada.com
A comparison of individual vs. brand social media accountsLuke Harold
How is your brand social media presence working out for you? Here's some survey data that illustrates how you're probably underutilizing the power of an individual account and driving away potential customers with your brand account.
13 social media & Content Marketing Trends That Will Dominate 2015 Brian Cliette
13 social media & Content Marketing Trends That Will Dominate 2015
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
From Social to sale - Livre blanc - Visioncritical - Juin 2013Lise Déchamps
Putting hard numbers behind the claim that social drives sales has provided the foundation for a much larger study that we also release today. From Social to Sale: 8 questions to ask your customers takes a comprehensive look at the purchasing influence of three major social networks: Pinterest, Facebook and Twitter. Drawing on a data set that spans 17 months and includes nearly 6,000 interviews focused social media-inspired purchasing, it's an unprecedented picture of how social media sharing translates into specific purchases.
Social Media & E-commerce (How social commerce works)Alexandru Rada
A quick brief about the beginning of social commerce and how it is related to existing social media and e-commerce.
Please feel free to follow me on @alexandrurada or visit my site at http://alexrada.com
A comparison of individual vs. brand social media accountsLuke Harold
How is your brand social media presence working out for you? Here's some survey data that illustrates how you're probably underutilizing the power of an individual account and driving away potential customers with your brand account.
eCommerce changes in accordance with social trends and hence it is important for eCommerce retailers to improve social engagement. However, most eCommerce retailers did not leverage the power of social computing until a few years ago.
E-Commerce Connected By Social Media: Microblogging Information Recommitted t...dbpublications
In recent years, the boundaries
between e-commerce and social networking have
become increasingly blurred. Many e-commerce
websites support the mechanism of social login where
users can sign on the websites using their social
network identities such as their Face book or Twitter
accounts. Users can also post their newly purchased
products on micro blogs with links to the e-commerce
product web pages. In this paper we propose a novel
solution for cross-site cold-start product
recommendation which aims to recommend products
from e-commerce websites to users at social
networking sites in “cold-start” situations, a problem
which has rarely been explored before. A major
challenge is how to leverage knowledge extracted
from social networking sites for cross-site cold-start
product recommendation. We propose to use the
linked users across social networking sites and ecommerce
websites (users who have social networking
accounts and have made purchases on e-commerce
websites) as a bridge to map users’ social networking
features to another feature representation for product
recommendation. In specific, we propose learning both
users’ and products’ feature representations (called
user embeddings and product embeddings,
respectively) from data collected from e-commerce
websites using recurrent neural networks and then
apply a modified gradient boosting trees method to
transform users’ social networking features into user
embeddings. We then develop a feature-based matrix
factorization approach which can leverage the learnt
user embeddings for cold-start product
recommendation. Experimental results on a large
dataset constructed from the largest Chinese micro
blogging service SINA WEIBO and the largest
Chinese B2C e-commerce website JINGDONG have
shown the effectiveness of our proposed framework.
What is Social Media Marketing? What different consumers are presented in the web, which strategies are common, which goals to reach via Social Media and what is the overall value? In my Social Media Basics presentation I summed up some basic key facts about the basics of social media marketing.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
Is your 2022 social media marketing plan already in the works?
If not, read our blog to learn more about how you can stay ahead of the SM trends for 2022.
https://bit.ly/3SMtrend2022
Pinterest - Colonizing the Web's Inspiration PlatformBBDO
Since its launch in March 2010, Pinterest has grown faster than any other social network in the US, including Facebook and Twitter. Now with nearly 50 million users worldwide, the site has nurtured a devoted and highly engaged user base. People a...
eCommerce changes in accordance with social trends and hence it is important for eCommerce retailers to improve social engagement. However, most eCommerce retailers did not leverage the power of social computing until a few years ago.
E-Commerce Connected By Social Media: Microblogging Information Recommitted t...dbpublications
In recent years, the boundaries
between e-commerce and social networking have
become increasingly blurred. Many e-commerce
websites support the mechanism of social login where
users can sign on the websites using their social
network identities such as their Face book or Twitter
accounts. Users can also post their newly purchased
products on micro blogs with links to the e-commerce
product web pages. In this paper we propose a novel
solution for cross-site cold-start product
recommendation which aims to recommend products
from e-commerce websites to users at social
networking sites in “cold-start” situations, a problem
which has rarely been explored before. A major
challenge is how to leverage knowledge extracted
from social networking sites for cross-site cold-start
product recommendation. We propose to use the
linked users across social networking sites and ecommerce
websites (users who have social networking
accounts and have made purchases on e-commerce
websites) as a bridge to map users’ social networking
features to another feature representation for product
recommendation. In specific, we propose learning both
users’ and products’ feature representations (called
user embeddings and product embeddings,
respectively) from data collected from e-commerce
websites using recurrent neural networks and then
apply a modified gradient boosting trees method to
transform users’ social networking features into user
embeddings. We then develop a feature-based matrix
factorization approach which can leverage the learnt
user embeddings for cold-start product
recommendation. Experimental results on a large
dataset constructed from the largest Chinese micro
blogging service SINA WEIBO and the largest
Chinese B2C e-commerce website JINGDONG have
shown the effectiveness of our proposed framework.
What is Social Media Marketing? What different consumers are presented in the web, which strategies are common, which goals to reach via Social Media and what is the overall value? In my Social Media Basics presentation I summed up some basic key facts about the basics of social media marketing.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
Is your 2022 social media marketing plan already in the works?
If not, read our blog to learn more about how you can stay ahead of the SM trends for 2022.
https://bit.ly/3SMtrend2022
Pinterest - Colonizing the Web's Inspiration PlatformBBDO
Since its launch in March 2010, Pinterest has grown faster than any other social network in the US, including Facebook and Twitter. Now with nearly 50 million users worldwide, the site has nurtured a devoted and highly engaged user base. People a...
Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips and projects, organize events or save articles and recipes.
From Social to Sale: 8 Questions to Ask Your CustomersVision Critical
A decade into the social revolution, it’s still the number one question for brands, executives and marketers. Yes, we know social is making an impact on consumer purchasing...but how big an impact? And how do customers make the journey from tweeting, pinning or liking an item, to actually purchasing it?
This report from Vision Critical provides answers to those questions based on nearly 6,000 survey responses on social purchasing behavior. This data gives us the big picture of how three of the biggest social networks in the shopping world today – Facebook, Pinterest and Twitter – drive customers to make purchases on- and offline.
But the data also shows us how many questions we still need to ask. The variations across social networks, consumer demographics and product categories speak volumes about the necessity of every company understanding the specific relationship between social and purchasing for its own customers.
In this report, we not only share the answers we have found about social media and purchasing. We share the questions you still need to ask.
For more information or to download the report:
http://www.visioncritical.com/social2sale
Marketers have really latched onto Pinterest and Instagram as a way to propel “social shopping” and encourage customers to “pin” and share images and videos of the products they use and like.
After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is…
It is a ppt on how Pinterest can be used by companies as part of thier social media marketing strategy and in turn increase sales and beyond.It was done by a group of students of Great Lakes Institute of Management,Chennai.
Facts you should know before choosing social media platforms for your busines...Nativedge
Which social media platform works best for my type of content? Are my potential readers on the social media platform? Will it work for me? With all these questions and more, these facts will give you the guidance you need to choose the platform that works best for your business.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. The social media site Pinterest is like no other. It works
like a virtual pin board, where users in the community
can ‘pin’ photos they find online and organise them into
different collections, such as ‘home’ and ‘fashion’. Users
can follow each other and ‘re-pin’, ‘like’ and comment on
other user’s pins.
23.4 million
users in the US were
gained in the site’s
first 2 years.
02
3. Since its launch in March 2010, Pinterest
has shot to the forefront of the internet at an
unprecedented rate. In two years the site gained
23.4 million users in the US alone, and now has
an estimated 70 million users worldwide.
70 million
people are using
Pinterest worldwide.
03
4. 04
Cont
ents
Buying Online .... 05
Pinterest’s Purchasing Power .... 07
Pinterest for Businesses .... 10
How does Pinterest persuade purchases? .... 12
User-friendliness and hospitableness .... 13
Visual Merchandising .... 15
Trust and Endorsements .... 17
Persuasive Language .... 21
Pinterest for Luxury Brands .... 22
5. Buying
Online
Social media is having
an enormous influence
on consumer behaviour.
Consumers are increasingly
using the internet to discover
and purchase products from
their laptops, mobiles and
tablets.
This Nielsen report suggests
that as many as 70% of active
online social networkers shop
online, and 53% follow brands.
Furthermore online inspiration
drive offline purchases,
especially when it comes to
making a decision between two
brands.
05
6. A study conducted by Vision Critical that
was featured in Harvard Business Review found that 29% of Pinterest
users have purchased something after pinning or re-pinning it.
06
7. One reason for this is that Pinterest is trusted by its users.
According to data from BlogHer, 81% of female Pinterest
users trusted the website for information and advice - which
is more than on Twitter and Facebook. In fact, Pinterest has
more buying power than any other social network apart
from LinkedIn, according to research by Business Insider,
with users buying more items, more frequently.
Pinterest is responsible
for driving more sales to
retail websites in the US
than Facebook, according
to a study of social media
traffic by Bottica, an
online fashion retailer.
Pinterest’s
Purchasing
Power
07
9. According to data from a study conducted in
2013 by Wishpond, a social media company,
pins that include prices get 36% more likes than
those without, and 69% of online consumers have
found an item they’ve bought or wanted to buy,
compared with 40% on Facebook.
The interesting study also found that customers
who are referred to a company’s website via
Pinterest spend 70% more money than visitors
referred from non-social channels.
Another noteworthy statistic is that 43% of
people prefer to associate with retailers or brands
on Pinterest, compared with 24% on Facebook.
09
36%
of pins receive
more likes if they
include a price.
11. The visual cues that are rife
on Pinterest are an easy
way to persuade customers,
especially because many
users approach the site with
a shopping mindset.
But this isn’t the only
way Pinterest can benefit
businesses. “Most small
businesses are not doing a lot
of ecommerce, but there’s still
an SEO value,” says Marketing
Land and Search Engine Land
editor Greg Sterling. By being
active on Pinterest, businesses
can also improve rankings on
search engines.
11
Pinterest has become an
indispensable tool for
many businesses looking
to drive sales and connect
with customers.
13. User-friendliness
and hospitableness
According to this infographic by
analytics company KISSmetrics,
42% of shoppers base their
opinion of a website on its overall
design, and this influences their
purchasing decisions. It says that
52% wouldn’t return to a website
if they didn’t like its aesthetics.
Another study by tech blog
Technorati.com says consumers
are much more influenced by
websites where they’re sharing
information, learning from others
and discussing ideas with users
who have similar interests.
13
42%
of shoppers base
their opinion of a
website on its
overall design.
14. Another infographic by Vision Critical says that
43% Pinterest users would buy something because
it provided additional product information and
identified a place where they could purchase it.
All of these factors are Pinterest down to a
tee. Products on Pinterest can have additional
information and pricing, Pinterest’s layout and
design is very user-friendly, and it has a great
sense of community.
43%
of Pinterest users would buy
something because it provided
product information and a place
where they could buy it.
14
15. One way to look at how Pinterest
influences spending is to look
at in-store visual merchandising
techniques and how they influence
customers’ purchasing habits.
One of the aims of visual
merchandising is to take the
stress out of shopping by helping
customers to see product options
in visually straightforward ways.
Similarly, Pinterest photos can
be organised into categories and
displayed in a visually-pleasurable,
yet straightforward, way.
Visual Merchandising
15
16. 70%
of brand engagement on Pinterest
is generated by users, rather than
brands, according to OfferPop,
a marketing agency.
16
17. Trust and Endorsements
A study by Digitas LBi , a
digital agency, shows that
72% of consumers trust
online reviews as much as
personal recommendations.
A ‘re-pin’ on Pinterest lets
others know a user likes a
product, and this influences
other users’ likelihood of
buying it.
17
19. Not only does such a high percentage of online shoppers trust
online reviews, but OfferPop points out that 74% actually rely
on social media to help their online purchasing decisions.
Being active on Pinterest can help
businesses gain indispensable,
influential brand advocates.
Pinterest is a trusted site where more users would prefer to
associate with a brand than they would on Facebook. Perhaps
they feel that brands use Pinterest in a more creative way
and with less of a sales approach than on Twitter or Facebook.
Brands can create mood boards on Pinterest, giving customers
insight and not just selling its products.
19
20. Pinterest users share
what they covet, lust
after, and find visually
appealing.
This alone is the perfect
setting for a business.
20
21. 21
The most commonly used verbs on Pinterest are ‘want’,
‘use’ and ‘need’, according to a publication by Georgia
Institute of Technology and the University of Minnesota,
which are the exact words that online shoppers want to
see. It also reflects what is at the heart of Pinterest and
what drives it.
Persuasive Language
23. Pinterest is a visual network reliant on images. It is the
perfect setting for luxury retailers, with its inspirational,
aspirational nature and language. Also, this study about
social media and luxury goods reveals, among the highest
percentage of online consumers are affluent – the very
customer who is interested in luxury.
Pinterest’s users find and pin products they find visually
appealing and aspire to own, using a highly visual layout.
Therefore, users are more likely to pin a beautiful piece of
jewellery than a £5 pair of leggings.
Luxury brand Sephora, for example, uses Pinterest to
engage with followers. Its boards include ‘how-to’, ‘what’s
new’, ‘PRO tips’ and much more. It says that its Pinterest
followers spend 15 times more than Facebook fans.
23
24. “The reality is that when you’re in
the Pinterest mindset, you’re actually
interested in acquiring items”.
Julie Bornstein
Sephora’s head of digital
24
25. A buying mindset, coupled with a website based on
visuals and aspirations, makes it almost impossible
for luxury brands to ignore Pinterest as an effective
marketing channel.
22
26. At coANDco we have developed a simple
method to determine if Pinterest is suitable
to leverage your business:
What are the opportunities?
What does the competition do?
Where are the “low hanging fruits”?
Integrating Pinterest in any
existing assets / websites.
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(P)interested?
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3
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Strategy
Creating a content strategy,
sourcing the content and
publishing it.
Content
Integration
23
28. coUNDco AG T +41 44 440 1 200
Räffelstrasse 11 M
info@coUNDco.ch
8045 Zürich W www.coUNDco.ch
coANDco UK Ltd. T +44 207 617 7700
Unit 16, 14 Southgate Road M hello@coANDcouk.com
London W
www.coANDcouk.com
N1 3LY
United Kingdom