4. WHAT IS SOCIAL MEDIA MARKETING
Definition : The use of a website for connecting with people
via the internet to share information, photos, messages, etc.
What is Social Networking Website
Social networking websites allow users to:
-Create their own profile page
-Build networks of contacts and interact with them
Many social networking websites allow users to:
-Blog & ppts on slide share
-Post videos, photos, and podcasts
5. WHY SOCIAL MEDIA MARKETING IS
IMPORTANT FOR YOUR BUSINESS
Improved brand awareness
Cost Effective
Engage with your customer
Brand Loyalty
Marketplace Awareness
More Brand Authority
6. HOW MARKETERS USE SOCIAL MEDIA
(% OF B2C AND B2B MARKETERS WHO USE FOLLOWING SOCIAL PLATFORMS
)
8. HOW TO EFFECTIVELY MARKET YOUR
BUSINESS IN SOCIAL MEDIA
Create profile on multiple platforms.
Define marketing goals .
Post content on daily basis.
Give consumers a reason to follow you.
Form relationship with social Influencers.
Broadcast live video streams.
11. SOCIAL MEDIA MARKETING TOOLS
Twitter
Facebook
Whatsapp
Instagram
Youtube
LinkedIn
Pinterest
12. SOCIAL MEDIA MARETING USING
TWITTER
Focus on Brand promotions & micro blogging.
Build strong & powerful relation ship with prospective
customers.
Attractive bio increases popularity.
Educate them with our new product their uses, advantages
etc and create an awareness and necessity.
Filling up the page with quick technique & tips.
Use search.twitter.com & twellow.com to find more users.
We can easily gain followers by following the followers of
experts, guru or of our competitors in twitter.
13. SOCIAL MEDIA MARKETING USING
FACEBOOK
Side banner showing the company details such as what
we are, We do, contact us etc…..
We can include our new product details-banner
We can publish notes and create groups.
We can put like box In out site.
We can create page for products, organization , celebrity
, etc…
We can upload photos, post links that direct to our
site/blog.
14. SOCIAL MEDIA MARKETING USING WHATSAPP
Whatsapp now supports sending and receiving a variety of
media including text, photos, videos, documents, and location,
as well as voice & video calls.
Whatsapp messages and calls are secured with end-to-end
encryption.
It has advantages over SMS that includes ability to track how
Message Broadcast Performs using blue tick.
Whatsapp is also used to send a series of bulk messages to
their targeted customers using broadcast option
15. SOCIAL MEDIA MARKETING USING
INSTAGRAM
Instagram has proven itself a powerful platform for marketers
to reach their customers and prospects through sharing pictures
and brief messages.
71% of the world's largest brands are now using Instagram as a
marketing channel.
For companies, Instagram can be used as a tool to connect and
communicate with current and potential customers.
The company can present a more personal picture of their
brand, and by doing so the company conveys a better and true
picture of itself.
16. DO’S AND DON’TS OF SOCIAL MEDIA
MARKETING
Do’s
Have your social media
platform completed in full.
Use analytic to see when
your followers are most
active.
Be active but don’t over-do
it.
Share Contents.
Be original.
Use hashtags featured good
qualities and relevant
images.
Don’ts
Don’t have multiple profiles
on the same social media
platforms.
Avoid poor grammar or
spellings .
Don’t over market or spam
Don’t over share.
Don’t be needy.
Don’t try to be on every
social media choose few of
them and focus in it.
17. REFERENCE TO LEARN SOCIAL MEDIA
MARKETING FOR BUSINESS
https://www.socialmediaexaminer.com/
https://www.wordstream.com/social-media-
marketing
https://www.google.com/
https://www.zelst.co.uk/social-media-for-
business/
