Pinterest for the Technical Communicator
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Pinterest is a social media platform that allows users to create and share collections of images, videos, and other visual content on pinboards. Users can browse pinboards created by others for inspiration, and "re-pin" or "like" images to their own boards. The platform aims to connect people through things they find interesting. Pinterest launched in 2009 and grew rapidly, reaching over 12 million users. Most Pinterest users are women between the ages of 25-44 who use the site to organize ideas, find inspiration, and get creative. The document discusses how technical communicators can take advantage of features like email notifications, contests, and analytics to engage audiences.
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This document discusses how to get more Pinterest followers through the website www.pinfollowerz.com. It explains that Pinterest has grown tremendously in recent years and become a major social media platform for businesses. It states that having more Pinterest followers can help promote brands and drive traffic to websites. The website offers a service to generate more followers for users by simply providing their Pinterest username.
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Content creation has always been about understanding your audience. But what if your audience belongs to a constantly evolving demographic, largely driven by impressions and gratifications? In this session, take a look at how the circuitary of "seeking" and "liking", and impulse control is impacting the always-connected generation. Discover what it takes to give people the content that deeply excites their brain and influences their behavior. The session is based on a content-experiment conducted by Pooja Vijay Kumar on around 3000 millennials across Asia for one year.
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As a student of Design Strategy and an advocate of Content Experience, Pooja Vijay Kumar serves the academic community at California College of the Arts, San Francisco. Previously, Pooja spent a great part of her career at Oracle, where she championed the content strategy for enterprise applications. Pooja has delivered sessions at the Write the Docs meetup in the Bay Area, and spoken on minimalism and conversational UIs at the Big Design Conference, Texas; STC India Chapter regional conferences; and has conducted workshops and learning sessions for young women on pursuing offbeat content design careers through initiatives led by ITU, United Nations. In the past year, Pooja served as the Editor-in- Chief at a global nonprofit, where she drove the content strategy of web and print experiences for communication leaders and was recognized for bringing about an 80% boost to ROI through content. Pooja takes deep interest in understanding audience engagement. When she’s not writing or speaking at an event, Pooja can be found running a marathon, baking a tray of cup cakes, or photographing street food.Networking for Geeks (by Brian Winter)
Hate networking? Me too. This session offers practical tips for how introverts (and extraverts, too) can change the game of networking to make it more effective for us, and maybe even enjoyable. Build partnerships, connect with opportunities, and achieve vast riches and legendary glory.* We’ll cover how to get started, networking strategies, and techniques for creating genuine connections versus just making “small talk.”
* Your mileage may vary.
Brian Winter is an experienced do-er and leader of all kinds of business communication. He’s done project leadership / project management, technical writing, websites, social media, multimedia and e-Learning, brochures, newsletters, white papers, proposal management, and video production (script-to-screen writing, producing, directing, editing). “Other duties as assigned” include leading a task force for sustainability, developing strategy and programs to spark and reward innovation, UI design and usability, requirements analysis, process improvement, and being an embarrassment to his daughter.
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This document is a resource list for content marketing compiled by Cheryl Landes. It includes over 50 links to articles, websites and books on topics like developing a content strategy, different types of content, and content marketing examples from top brands. The list serves as a guide for those interested in learning more about content marketing and how to implement an effective content strategy. It provides definitions and explanations of content marketing from various thought leaders and covers how to plan strategies, create content calendars, and break into content writing as a freelancer.
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Presentation Description
How do you create marketing materials for technical products or services while considering the normal technical communications mantra to avoid the soft, flashy advertising approach? If you work in a job where the marketing team and the technical communicators are often at odds or where most marketing materials are viewed as "not intended for technical audiences," then join us to talk about how the "Technical Communicator and Marketer Can Be Friends," or in some cases, how one person can take on both communication roles. We will discuss cases scenarios and your questions about how technical information can be wrapped in "marketing packages" such business case documents, sales materials, newsletters, and websites. We will also discuss how to write technical marketing pieces that don't scare technical audiences.
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Promoting products and services through content marketing has been a growing trend for the past five years. Content marketing is also a great method for sharing your company’s mission and goals. In this session, you’ll learn what content marketing is, how it is useful in communicating your story, the types of marketing methods for sharing your story (such as blog posts, white papers, case studies, social media, and many more), and how to identify your target audiences, and tips for creating a content marketing plan.
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As project managers, we spend 90% of our time communicating: writing, talking, presenting or reporting to our stakeholders. One of the most influential forms of communicating with our audiences is in a public setting, whether it be a formal presentation, meeting, a gathering of people around the coffee machine or wherever more than two people congregate. Public speaking done well enhances our credibility, leadership, influence and reputation. Public speaking done poorly puts us back in the pack of the other average people.
David has learned over the years that simple tips and tricks used by some of the best speakers work for him, whether he was with an informal group of colleagues, in tense meetings with stakeholders, or as a keynote presenter at large industry conferences or as the invited speaker for the CIO briefings of executives from the leading companies in Australia.
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- 1. Pinterest for the Technical Communicator Karen Flam karenflam@yahoo.com @karenflam http://www.linkedin.com/in/kflam
- 2. • What is Pinterest? • How to use it • WHY??? (WIIFM?) • Specific applications for Technical Communicators • New Features
- 3. What is ? • Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own collections or 'like' photos.
- 4. What is ? (Continued) • Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting ". • Founded in 2009 by Ben Silbermann (of West Des Moines, Iowa), Paul Sciarra, and Evan Sharp.
- 5. What is ? (Continued) • Pinterest became the fastest site in history to break through the 10 million unique visitor mark. • With an initial Closed-Beta population of 5,000 users in 2010, Pinterest now has over 12 million users.
- 6. Who uses ? According to Google Ad Planner: •Pinterest's user base is made up of 80% women. •Over half of those using Pinterest fall into the 25-44 age range (30% 25-34 / 25% 35-44).
- 7. Why ? • Organize • Re-purpose • Add Creativity
- 8. Email Notifications - Immediate
- 9. Email Notifications - Weekly
- 11. Contests From Awesome to Annoying in just 30 days
- 12. Whole Foods Cookie Swap –
- 13. Of special “pInterest” http://pinalytics.co.uk/ • Analytics • Copyright Infringement • Phishing Scams
- 14. Unique Uses Wall Street Journal
- 15. Unique Uses - Peugeot
- 16. Thank you for your attention! Karen Flam karenflam@yahoo.com @karenflam http://www.linkedin.com/in/kflam