Not sure what to say on Twitter? Looking for a relevant status update? Trying to connect your mission with your audience? In this content development workshop, Cynthia Closkey of Big Big Design helps you develop the social media style of your organization’s mission. The workshop centers on an exercise to determine the voice of your organization. Updating your social media is not only about what to say, but how to say it.
Find Your Voice: A Content Strategy Workshop (revised)Big Big Design
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
Find Your Voice: A Content Strategy Workshop (revised)Big Big Design
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
Personal Website Inspires Open Research & Knowledge at TEDxAIUBSHAON84
Event: TEDxAIUB | Date: 24 JAN 2013
Spot: AIUB Auditorium, American International University-Bangladesh, Campus 1, Banani, Dhaka
TED is an internationally recognized brand who provide platform to share idea that worth spreading. It was a full duration talk. More on the event: Official Event Page
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
Innovations in Digital Journalism: 5 Lessons Learned (V2)Jeremy Caplan
As digital journalism evolves, this presentation offers a summary of five key lessons learned from successful new— and traditional— news organizations.
Presentation made to Canadian Chamber in Hong Kong. Speaker Art Lee of Internetmarketingcoach.hk. Covering localized content on lead generation strategies.
From Instagram to Facebook and Pinterest to Twitter, these slides cover off all you ever needed to know about social media and form part of our in-house Social Media Training.
Personal Website Inspires Open Research & Knowledge at TEDxAIUBSHAON84
Event: TEDxAIUB | Date: 24 JAN 2013
Spot: AIUB Auditorium, American International University-Bangladesh, Campus 1, Banani, Dhaka
TED is an internationally recognized brand who provide platform to share idea that worth spreading. It was a full duration talk. More on the event: Official Event Page
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
Innovations in Digital Journalism: 5 Lessons Learned (V2)Jeremy Caplan
As digital journalism evolves, this presentation offers a summary of five key lessons learned from successful new— and traditional— news organizations.
Presentation made to Canadian Chamber in Hong Kong. Speaker Art Lee of Internetmarketingcoach.hk. Covering localized content on lead generation strategies.
From Instagram to Facebook and Pinterest to Twitter, these slides cover off all you ever needed to know about social media and form part of our in-house Social Media Training.
This is a presentation I gave at the Social Media Intelligence Summit 2012 in San Francisco. The description of this session is Customer Engagement through Mobile: Develop a customer engagement strategy using social media on mobile devices.
Presentation from Retail’s BIG Show, January 15-17, 2017. PIERS FAWKES, Founder and President, PSFK
SCOTT LACHUT, President, Research and Strategy, PSFK
Advanced SEO Workshop presented to Webgrrls by Josepf Haslam & Etela Ivkovic ...Josepf Haslam
Learning Objectives
- The importance of and how to conduct advanced keyword research
- Advanced on-page optimization with cross linking strategy
- Advanced off-site factors including link building and maintenance
- How to evaluate the health of your backlink portfolio
- How to assess the strength of your competitor backlinks and where their visitors come from
- Discover how to identify the demographics of your top competitor sites
- What is Google Panda & Penguin updates and how to use them to your advantage
- How to overcome common problems associated with CMS driven sites such as duplicate
content, spider traps
- SEO & Social Media
- Understand Google’s vision for the future of search to gain a competitive advantage.
Search Engine Optimization is the Art & Science of helping your site be crawled, indexed and be found in Organic/Natural (nonpaid) Search Results.
SEO is a process & a mindset
Expands into site architecture, coding performance, usability, content quality, user interaction, sharing and conversion.
How Do I Get More (and Better) Organic Traffic?
Understand keywords (search phrases) that are important to you
Understand how Google determines relevance
Build and optimize your site based on keyword research for all 4 elements of SEO (later)
Get citations / shares / back-links to improve positions over time
Measure, tweak and test based on Analytics
Why Web Back-links are important
Links to your pages confer authority and relevancy to that page
The more important the page linking to you, the more beneficial for you
The more relevant the page linkingto you is, the better
The more relevant the wording that people use to link to your site, the better
Links tell Google what a website is about
What keywords are relevant to your site
How important your site is
Where your site is
What content niche the site occupies – what the context of your site is
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
This presentation includes instructions on how to acquire and create relevant content for your target audience to: 1) draw new customers from social media sites to your website, 2) increase the amount of time they spend on your website, and 3) improve the changes they will purchase from you. For assistance create content for your website contact us at www.PowerStartMedia.com.
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
There are many definitions of blogging. As an assignment for college, I choose blogging as an informative speech topic. In this presentation, I choose 3 definitions I would use for what blogging is; a way to be heard, to be creative, and to network.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3. Some content rocks
• Example:
• Photojojo www.photojojo.com
Friday, April 19, 2013
4. The fix for
bad web content:
Content Strategy
Friday, April 19, 2013
5. Content strategy
• “Content strategy is the practice of planning
for the creation, delivery, and governance of
useful, usable content.”
• Content: text, graphics, video, audio
• Strategy: holistic, well-considered plan for
obtaining a specific goal or result
• Via “Content Strategy for the Web,” Kristina Halvorson
Friday, April 19, 2013
6. Message architecture
• “A message architecture is an outline or
hierarchy of communication goals that
reflects a common vocabulary.”
• Helps you think about how to communicate
with the target audience
• Not the same as brand values
Friday, April 19, 2013
7. Example: MOO
• Moo www.moo.com
• Message architecture*
• Cheeky
• Witty and fun
• Young without being childish
• Customer oriented and responsive
• Approachable, friendly, welcoming
• Championing and empowering
• Helpful
• Accessible
• * NOT ACTUAL MESSAGE ARCHITECTURE, but extrapolated
from their content by Margot Bloomstein
Friday, April 19, 2013
9. Card sorting
to find
message style
https://twitter.com/mbloomstein/status/261023217412608000/photo/1
Friday, April 19, 2013
10. Cardsorting
Step one:
• Who we are
• Who we’d like to be
• Who we are not
Go with your gut for about 20 minutes.
Friday, April 19, 2013
11. Cardsorting
Step two:
• Who we are ➜ who we’d like to be
Think aspirational.
What needs to change?
~15 minutes
Friday, April 19, 2013
12. Cardsorting
Step three:
• Form groups: what goes together?
• Prioritize the goals or groups
• Tell the story of those aspirations
~15 minutes
Friday, April 19, 2013
13. Why do this?
Gain standards by which to know
when we’re communicating well.
Friday, April 19, 2013
14. Message architecture
• Now that we know who we are and how
we are to be perceived, what does this
mean for how we communicate?
• Visual and design implications
• Text implications
• Content type implications
Friday, April 19, 2013
16. Online strategy
• Objectives for our online presence
• Audiences (prioritized)
• Value proposition
• “Selling” points
Friday, April 19, 2013
17. Content audit
• How should our message architecture
affect our other communications:
• Social media
• Print media
• Brochures, mailers, advertisements
• Direct communication
Friday, April 19, 2013
18. Online content
workflow
• Who “owns” the content?
• Content generators
• Online editor
• Moderators
• Administrator or webmaster
Friday, April 19, 2013
20. How to have
better content
• Do less, not more
• Figure out what you have and where
it’s coming from
• Learn how to listen
• Put someone in charge
• Start asking “Why?”
Friday, April 19, 2013
21. Do less, not more
• Web content is useless unless it does
one or both of these:
• Supports a key organizational objective
• Supports a user/customer in completing a
task
Friday, April 19, 2013
22. Do less, not more
• Less content is:
• Easier to manage
• More user-friendly
• Less expensive to create
Friday, April 19, 2013
23. Figure out what you have and
where it’s coming from
• Audit current content
• Inventory sources of new content
• Create a plan for content creation
• Develop a message architecture
• Makes it easier to create consistent
content
• Shows you what content has greatest value
Friday, April 19, 2013
24. Learn how to listen
• Figure out how this can work
within your organization
• Find out what customers want
(not just what you want)
Friday, April 19, 2013
25. Put someone in charge
• Too many cooks…
• Set up guidelines and tools
• Establish an editor-in-chief
Friday, April 19, 2013
26. Start asking “Why?”
• Just because you can doesn’t mean
you should
• Question assumptions, trends, directives that
don’t support a business goal
Friday, April 19, 2013
27. Writing for the web
• Write in a style that fits your goals and audience
• Avoid fluff and jargon
• Use the simplest words and sentences you can
• Complement words with other media
• Take advantage of links and visuals
• Recognize it won’t be read in order or completely
• Use headings and bullets
• Put important stuff first (if appropriate…)
• Test your assumptions
Friday, April 19, 2013
28. Delivering web content
• Website as hub
• Other online presences
• Social media pages
• Related/subsidiary websites
• Forums and wikis
• Notification mechanisms
• E-newsletters
• Social media
• Offline means
Friday, April 19, 2013
30. Cynthia Closkey, Big Big Design
ccloskey@bigbigdesign.com
724.602.2332
Content strategy credits:
Margot Bloomstein
Book: Content Strategy at Work
Presentation: Secrets of a Brand-Driven Content
Strategy Workshop
Friday, April 19, 2013